industry events: will your team generate the buzz or be a bore?
TRANSCRIPT
Take out your cellphone…
@ellynnya #ontariowater
Open up Twitter, Facebook, Instagram or LinkedIn…
@ellynnya #ontariowater
Take a photo…
@ellynnya #ontariowater
Write a caption…
Use the hashtag #ontariowater
Tag @WaterTAPOntario
@ellynnya #ontariowater
…and POST!
@ellynnya #ontariowater
12 Ways to Create a Buzz at Industry Events
BUZZ BOREOR
@ellynnya #ontariowater
Always do your research first and
start early
@ellynnya #ontariowater
Craft your message
@ellynnya #ontariowater
1
Leverage social media
@ellynnya #ontariowater
2
Create compelling content
@ellynnya #ontariowater
3
๏ Blog posts (onsite and offsite)
๏ Videos
๏ LinkedIn long-form posts
๏ How-to Booklets and Guides
Buzz-worthy content
Get on the agenda
@ellynnya #ontariowater
4
Go with an army and break away from it
@ellynnya #ontariowater
5
Dress to stand out
@ellynnya #ontariowater
6
Let others tell your story
@ellynnya #ontariowater
7
Try something new
@ellynnya #ontariowater
8
Hack the event
@ellynnya #ontariowater
9
Real-time action
@ellynnya #ontariowater
10
Give away awesome stuff
@ellynnya #ontariowater
11
Pay to play
@ellynnya #ontariowater
12
๏ Making it only about you
๏ Being overly aggressive and opportunistic
๏ Buzz without a purpose
๏ Bot-generated buzz
๏ Random unsolicited engagement
Ultimate Buzz Killers
Ellen Nyarko Marketing Manager
@ellynnya
Thank You. Questions?
Learn how to generate buzz and demand