industry & market research
DESCRIPTION
Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Pomerantz Biz Library http://www.lib.uiowa.edu/biz/ . Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates - PowerPoint PPT PresentationTRANSCRIPT
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Industry & Market Research
Kimberly BloedelPomerantz Biz LibraryFall, 2009
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Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/
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Industry & Market Research:Offers business managers “the big
picture” of the environment in which a business operates
Provides awareness of news, trends, forecasts, key players & competitors
Enables informed decision making
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Who are the key players in the restaurant industry?
Who are the primary customers/consumers of restaurants?
What are the trends in the restaurant Industry?
How is the restaurant market segmented?
Industry & Market Research Qs
How many restaurants are operating in the US? Iowa?
Johnson County?
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Economic Census can help answer this Q.
Free site 2007 data ▪ http://www.census.go
v/econ/census07/
How many restaurants are operating in the US? Iowa? Johnson County?
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Industry Info
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NetAdvantage (aka Standard & Poor’s)What are the
trends in the restaurant Industry?
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Who regulates the industry?
What is the Cost Structure?
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Market Research Info
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How is the restaurant market segmented?
Who are the key players in the restaurant industry?
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Who are the primary customers/consumers of restaurants?
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News
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NewsCompany & Industry
Newspapers WSJ NYT Financial Times Regional
newspapers Magazines
Forbes Fortune Business Week
Databases ABI/Inform Business Source
Complete Factiva Lexis Nexis Regional Business
News
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News Articles
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