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© 2015 TM Forum | 1 Industry Standards Alignment Shahar Steiff PCCW Global Ltd.

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Page 1: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 1

Industry Standards

Alignment

Shahar Steiff – PCCW Global Ltd.

Page 2: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 2

PCCW and HKT’s Core Scope of Services in HK

Analytics

Metrics & SLAs

Security & PrivacyHow do I gain and retain customers in

the digital world?

How do I provide Revenue

Management, Security and Privacy?

• Biggest Broadband Provider with over 60%

market share driven by quality, VAS and service

bundling with PayTV/Fixed-line/Mobile

• Unrivaled coverage with over 95% homes

passed

• Acquisition of SUNDAY in 2005 and now CSL in

2014 with aggressive growth in new subscribers to

31% market share

• Data revenues surging, highest mobile data usage

and strongest TV/music content

• Biggest Fixed Line Operator with stable market

share over 68%

• Success story of reversing fixed-line loss since

2H 2005

• Took leadership of Pay TV market (>50%) in less

than 4 years since launch with strong customer &

ARPU growth through our IPTV system & content

strategy

• World Leading IPTV Operator

Page 3: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 33

Introducing PCCW Global

Page 4: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 4

Our Global Presence

Page 5: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 5

Wholesale Key Customers

5

Page 6: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 6

Global Connectivity – Fiber Network

93 IPLC POPs in 27 countries

More than 44 cities and 8.6 Tbps of capacity

6

Page 7: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 7

MPLS VPN Coverage

7

Page 8: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 8

PCCW Global Product Portfolio

8

Page 9: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 9

The World is Changing Rapidly

Changing Customer expectations

9

Everything Has Gone Mobile

Rise of Cloud Computing

Changing the Architectures and Service

Delivery

Massive Traffic Growth, Driven by

Video

M2M Driving Enterprise Business

Value

Emerging of Internet Of Things (IoT)

Changing ways to manage Network

Page 10: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 10

Customers are Demanding Solutions that are…

1

0

New services and

solutions deployed

rapidly

Application

Awareness Network

(e.g. BW / QoS On

Demand)

Cloud-based

Network Functions,

Effective

Connectivity to

Clouds

Page 11: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 11 1

1

New Challenges

The Change:

Programmable (Software

Defined) Network

MANAGEABLE

Rather than

MEASURABLE

Page 12: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 12

Technology Trends

Software Driven

Advancement in computing technology

makes the computer more intelligent

and able to take control over many

activities in our daily life

1

2

• Orchestration

• While more network activities are being

controlled by computer, coordination among

different systems would be required

• API and Open Source Orchestrators are

now hot topic in the industry and evolving

• Virtualization

• For faster service deployment and cost-

effectiveness, more applications/functions

are deployed in the Clouds

OTN Core Ethernet Access

Network Operator 2(Wholesale Access Provider)

Ethernet Access

Network Operator 1(Retail Service Provider)

MPLS Core

UserService Endpoint

UserService Endpoint

OperatorService Endpoint

Service Provider Business Applications

Infrastructure & Element Control & Management

Infrastructure & Element Control & Management

End-to-End Network as a Service

Operator Virtual Connection Operator Virtual Connection

Self-serviceWeb Portal

Page 13: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 13

Agile, Assured and Orchestrated with NFV

Zero Touch Network-as-a-Service

Service ProviderWholesale Provider

Site 1

Self-service

Web Portal

Site 3

Submit

NaaS Lifecycle Orchestration

MPLS

Site 2

CRM Billing

NaaS Lifecycle Orchestration

Assurance

Domain Controller(Metro Ethernet)

Domain Controller(MPLS)

Network Service Orchestration

Data Center

Internet

Business Applications

AP

I S

erv

ice G

ate

wa

y

API Service Gateway

vCPE

ELAN Carrier Ethernet Service

with Internet Access

Page 14: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 14

Two (and a half) types of ServiceTransport services (between the end-points)

Handle what happens between the end points. Connect points.

Simplified Definition of an end-point as a demarcation between the transport element of the service and whatever generates or receives the

content that flows over that transport.

Are typically agnostic to the content flowing over the transport service.

Are typically technology specific to the underlying infrastructure (Layers 1-3: Optical, SDH, CE, RAN, IP)

Traditional standard bodies: ITU, TMF, MEF

“Point” Services

Handle what happens at the end points (or mid-points) of the service.

Assume connectivity/transport exists between the points.

Are typically agnostic to the transport-technology.

Certain apps have mechanisms to overcome transport performance issues.

Mobile Services

A world of its own.

Strong linkage between application and underlying technology.

Use transport services either or Backhaul (managed) or for cloud connectivity (measured but not managed).

1

4

Page 15: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 15

Service: NFV Fora perspective

Orchestrator

Application

Public Internet

Page 16: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 16

Service: “Open” Fora perspective

Telstra PCCW Global

HKTTelstra

International

Controll

erControll

er

Controll

erControll

er

Orchestrator

Application

Page 17: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 17

Open-O: Orchestrator of Orchestrators

1

7

SDN #1 SDN #3 SDN #4SDN #2

SDN-OSDN-O SDN-OSDN-O NFV-ONFV-O

GS-O

Page 18: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 18

TelstraInternational

HKTPCCW Global

Telstra

Controller Controller Controller Controller

Orchestrat

or

Applicatio

n

Orchestrat

or

Orchestrat

or

Orchestrat

or

Service: SPs’ perspective - Federation

Page 19: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 19

Customer perspective

Desire: Click to Activate

Reality: Either… Or…

Facetime, Skype,

GotoMeeting,

WebEx, Lync, Zoom

etc…

Page 20: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 20

The Three Perpendicular Vectors

Orchestration Framework

The “WHO & WHERE”

Pro

ces

s L

ife

cy

cle

Th

e “

HO

W”

E-L

AN

IP-V

PN

Clo

ud

E-L

ine

Inquiry

Ordering

Provisioning

SOAM

Billing

Page 21: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 21 21

Network Infrastructure

CustomerApplication Coordinator

Element Control and Management

Infrastructure Control and Management

Service Orchestration Functionality

PRESTO(SOF:IC

M)

ALLEGRO(CUS:SOF)

LEGATO(BUS:SOF)

CANTATA(CUS:BUS)

Element Control and Management

Infrastructure Control and Management

ADAGIO (ICM:ECM)

LEGATO(BUS:SOF)

PRESTO(SOF:ICM

)

ADAGIO (ICM:ECM)

INTERLUDE (SOF:SOF)

SONATA(BUS:BUS)

Business Applications

Business Applications

Service Orchestration Functionality

Orchestration Framework

• Federated

Multi-Carrier

Multi-Industry segment (Mobile, Transport, Cloud)

Page 22: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 22

Unified Information Model – LEGO ™

Page 23: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 23

Service Abstraction (MEF E-Line)

Page 24: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 24

Partnership

2

4

Page 25: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 25

Service Abstraction - Multi-Operator

Page 26: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 26

Information Model – Meccano ™

Page 27: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 27

Common Information Model

LEGO parts do not fit Meccano models (and vice versa).

Makes integration cumbersome/impossible.

You can buy Meccano parts in Lego stores.

But you can’t mix the parts together.

We need Industry-Wide

• Common-Information-Model

• Standardized Processes

• Federated Orchestration Architecture

Page 28: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 28

Industry Initiative Alignment

OM

Customer

Application

Coordinator

Element Control and Management

Infrastructure Control and Management

Service Orchestration Functionality

PRESTO(SOF:ICM)

ALLEGRO(CUS:SOF)

LEGATO(BUS:SOF)

CANTATA(CUS:BUS)

Element Control and Management

Infrastructure Control

and Management

ADAGIO (ICM:ECM)

LEGATO(BUS:SOF)

PRESTO(SOF:ICM)

ADAGIO (ICM:ECM)

INTERLUDE (SOF:SOF)

SONATA(BUS:BUS)

Business Applications

Business Applications

Service Orchestration Functionality

T-API (ONF)

OpenFlow

Intent (ONF)

NRP (MEF)

Ordering

Performance

Reporting MEF

52

ODL/ONOS

TOSCA

TIP (TMF)

(IETF)(OPNFV)

(ETSI)

OCC

Page 29: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 29

Industry Wide Alignment

OM

Customer

Application

Coordinator

Element Control

and Management

Infrastructure Control

and Managemen

t

Service Orchestrati

on Functionalit

y

PRESTO(SOF:ICM)

ALLEGRO(CUS:SOF)

LEGATO(BUS:SOF)

CANTATA(CUS:BUS)

Element Control

and Manageme

nt

Infrastructure Control

and Manage

mentADAGIO (ICM:ECM)

LEGATO(BUS:SOF)

PRESTO(SOF:ICM)

ADAGIO (ICM:ECM)

INTERLUDE (SOF:SOF)

SONATA(BUS:BUS)

Business

Applications

Business

Applications

Service Orchestra

tion Functiona

lity

Information Model

and

Specifications

Reference

Architecture

Process

Flows

Page 30: Industry Standards Alignment - Home | TM Forum … Standards Alignment Shahar Steiff –PCCW Global Ltd. © 2015 TM Forum | 2 PCCW and HKT’s Core Scope of Services in HK Analytics

© 2015 TM Forum | 30

Regional Contacts

Africa

Johannesburg, South Africa

Tel: +27 11797 3300

Email: [email protected]

Americas

Virginia, United States

Tel: +1 703 621 1600

Email: [email protected]

Asia & CIS

Hong Kong

Tel: +852 2888 6688

Email: [email protected]

Thank You

Europe

London, UK

Tel: +44 (0)207 173 1700

Email: [email protected]

Paris, France

Tel: +33 (0)1 42 66 08 35

Email: [email protected]

SAMENA and Oceania

Dubai, United Arab Emirates

Tel: +971 (0) 4 446 7480

Email: [email protected]

Singapore

Tel: +65 6429 3988

Email: [email protected]

Contact

Shahar Steiff

[email protected]

+852 6388 8875