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INDYCAR. The Heart of Racing.

Uncluttered Environment An uncluttered sponsor environment means sponsors can own the space and more easily engage fans and customers – perfect for brands looking to make a splash

WHY CONSIDER A SPONSORSHIP WITH INDYCAR?

Customized Programs INDYCAR’s fluid platform allows for all-inclusive packages to be built around a brands’ needs and packaged with flexible pricing to insure strong ROI

INDYCAR’s “Fast 5” INDYCAR’s “Fast 5” objectives help brands implement their marketing touchpoints into our engaged audience through multiple channels

Growing & Responsive INDYCAR is one of the fastest growing motorsports – increases in TV, digital, and social platforms while engaging a passionate and attractive demographic

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A STORY OF MOMENTUMTV Growth & NBC

PartnershipSince 2013, the INDYCAR audience has increased 38% – with NBC becoming the full season broadcast partner, INDYCAR is positioned for continued growth

Attendance Increases

With INDYCAR’s efforts to create a unique schedule and event equity across the calendar, attendance has steadily climbed – 9 events have posted record crowds within the past 2 seasons

Digital Success By focusing on live streaming, video, and authentic engagement, INDYCAR social and digital outlets have shown significant growth with millions of new followers and 25 million+ new video views including more than 16 million+ viewers of live content

New Teams and Events

Four new teams and three new venues have entered the sport over the past three years – infusing new competition and exposing new fans to the sport

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318

87 86 61 40 26

-101

-343

-1511

INDYCAR NHRA Formula-e Formula 1 Global Rally Cross

Camping World Truck Series

WeatherTechIMSA

Xfinity Series Monster Energy Cup Series

Average Net Viewership Growth since 2013

DEFYING AMERICAN MOTORSPORTS TRENDS

• Average TV viewership has increased by more than 30%

• INDYCAR digital audiences have increased by 67%

• Social accounts have accrued more than 1 million new followers

Since 2013, INDYCAR is the fastest growing motorsports according to Nielsen

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COVERING OUR STORYINDYCAR media is helping tell our story of momentum and growth

• INDYCAR is constantly expanding coverage in outlets such as USA Today, The New York Times, Sports Illustrated, and numerous other news outlets

• Significant stories over the past several months:

IndyCar Racing, No Longer Spinning Its Wheels, Draws Greater Interest | New York Times

After Years of Being Stuck in Neutral, IndyCar at Beginning of a Resurgence | USA Today

Rebuilding a Team? How Mario Andretti and Josef Newgarden Helped IndyCar Rebuild an Entire Sport | Forbes

• INDYCAR social platforms have grown by more than a million new followers over the past 3 years and more than 14 million engagements per year

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INDYCAR MEDIA OUTLETS

• Beginning in 2019, NBC will be the broadcast partner for the entire INDYCAR season and position INDYCAR for

o 8 races on broadcast TV – remaining races on NBCSNo NBCSN has experienced 78% growth over the past four seasonso NBC Sports Gold will allow fans to tune in via an online, direct-to-consumer

packageo The Indianapolis 500 will be featured in NBC’s ”Championship Season” TV

events

• All Verizon IndyCar Series races are broadcast live on SiriusXM and through the IMS Radio Network (over 345 affiliates worldwide)

o Annual audience of more than 15 million listeners

• INDYCAR.com provides content throughout each race weekend and season – featuring live streaming, race audio and more

• INDYCAR Mobile provides exclusive series coverage and the best way to follow while on-the-go

INDYCAR content has never been more widespread and available

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March 11 Streets of St. Petersburg Tampa/St. Petersburg, FL

April7 Phoenix International Raceway Phoenix, AZ15 Streets of Long Beach Los Angeles, CA22 Barber Motorsports Park Birmingham, AL

May

12 Grand Prix of Indianapolis Indianapolis, IN19 Indianapolis 500 Qualifying Day1 Indianapolis, IN20 Indianapolis 500 Qualifying Day 2 Indianapolis, IN27 Indianapolis 500 Mile Race Indianapolis, IN

June

2 The Raceway at Belle Isle Park Detroit, MI3 The Raceway at Belle Isle Park Detroit, MI9 Texas Motor Speedway Dallas/Ft. Worth, TX24 Road America Milwaukee, WI

July8 Iowa Speedway Des Moines, IA15 Streets of Toronto Toronto, ON, Ca.29 Mid-Ohio Sports Car Course Columbus, OH

Aug.19 Pocono Raceway Philadelphia, PA25 Gateway Motorsports Park St. Louis, MO

Sept.2 Portland International Raceway Portland, OR16 Sonoma Raceway San Francisco, CA

2018 SEASON SCHEDULE

UNIQUE AND GROWING AUDIENCE

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2018 Schedule & Markets

INDYCAR has a national footprint, growing each year, distributed throughout North America

• INDYCAR is positioned to embrace the changing media landscape

• Diverse venues draw diverse audiences o Street circuits feature a younger, more diverse, and family

friendly audienceo Road courses are more educated and generally outdoor

enthusiastso Oval audiences tend to be more affluent and passionate about

the sport, gearing towards a slightly older demographic

17 events | 15 markets | 8 of top 14 US DMAs

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FOUR KEYS TO THE AUDIENCE

1. INDYCAR fans are a coveted demographic

2. INDYCAR fans move the needle for sponsors

3. The INDYCAR fan base is poised for growth

4. INDYCAR fans are active consumers

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INDYCAR FANS ARE A COVETED DEMOGRAPHIC

69millionINDYCAR fans in the US

There are

66% of fans are male

INDYCAR fans have an average

HH Income of $88,500+

42% 41% 35% 40% 34% 41%

39% 39% 37% 39% 37% 39%19% 20% 28% 21% 29% 20%

INDYCAR NASCAR MLB NBA NFL NHL

18-34 35-54 55+

42%of INDYCAR fans are Millennials, a higher share than NASCAR, or the Big 4 Sports

37% More likely to earn $75k+

22% More likely to be a college graduate31% More likely to be employed

INDYCAR fans are also more affluent…when compared to the general population

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INDYCAR FANS MOVE THE NEEDLE FOR SPONSORS

80%engaged with brands after

seeing sponsorship on television

30%more likely to buy a sponsor’s

product than the general population

94%are somewhat or very

likely to consider a brand after seeing a sponsor

90%are very or somewhat loyal

towards a brand that sponsors their sport

Source: Nielsen Sports Sponsorlink 2017.

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THE INDYCAR FAN BASE IS POISED FOR GROWTHSince 2015, the number of INDYCAR fans has increased across all fan avidity levels

103

57

35

125

69

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INDYCAR Interest 2-10 INDYCAR Fans 6-10 INDYCAR Avid Fans 8-10

INDYCAR Fan Interest (in Millions)

2015 2017

+21.4% +21.1%

+17.1%

Source: Nielsen Sports Sponsorlink 2015 & 2017.Note: The method of defining fans as 6-10 on a 10-point scale compares to the often communicated 75 million NASCAR fan base size.

+17.1%

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INDYCAR FANS ARE ACTIVE CONSUMERS

+17.1%

Sources: Nielsen Scarborough November 2017*more likely in reference to the average US population*

Car Fanatics

• 38% of fans say they are “pumped up about cars”

• 31% of fans consider themselves automotive enthusiasts

• 35% more likely to purchase a new car in the next year

Active• 19% more likely to visit a

casino• 21% more likely to go on

a cruise• 73% more likely to go on a

golf/tennis vacation• 29% more likely to have

shopped at a sporting goods store

DIYers§ 16% more likely to have

shopped at a large appliance store

§ 24% more likely to have performed any labor on a household car

§ 14% more likely to have done an addition to their home

Business Minded

§ 13% more likely to be involvedin a company purchasing decision

§ 19% of fans are self-employed or own a small business

Outdoor Enthusiasts§ 15% more likely to go

boating§ 11% more likely to go

camping§ 51% more likely to go

hunting§ 5% more likely to go

skiing/snowboarding

Food & Beverage

§ 42% more likely to attend a food/wine festival

§ 47% more likely to drink bourbon

§ 25% more likely to drink beer

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The “Fast 5” platforms represent five areas that INDYCAR can provide a first-class sponsorship experience while offering the fastest way to implement brands into our sport and audience

• VIP Entertainment• B2B Sales/Networking

• Local Marketing Activation• Direct to Consumer Interaction• Branding and Exposure

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CUSTOM PARTNERSHIPS.ENDLESS OPPORTUNITIES.

The following slide highlights several current partners and their use of our activation platforms

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EVENT CAR RIDES CONSUMER DISPLAY TWO-SEATER RIDES

AT-TRACK EXPERIENCE SIGNAGE & IMAGERY RETAIL ACTIVATION

Chevrolet utilizes event car rides to entertain local dealers in each INDYCAR market

Firestone activates a consumer display to interact with fans, encourage sign-ups for their database, and display products

Honda utilizes the two-seater to host social influencers and celebrities and encourage social interactions and exposure

Verizon uses the Performance Pit and other at-venue assets to entertain customers and reward employees with unique experiences

TAG Heuer compliments their #DontCrackUnderPressurecampaign with at-track signage and imagery of INDYCAR

MillerCoors uses the IMS and INDYCAR brand marks to activate within local markets, both with Miller Lite and Coors Light

Chevrolet consumer display at the Indianapolis 500

AN UNCLUTTERED ENVIRONMENT

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INDYCAR has created a sponsorship environment for a brands looking to “make a splash” to a responsive audience

• The field is set for a brand to capture our open categories and enthusiastic audience

• Customized partnership packages insure brands receive the right asset mix, thus owning their own category and building programs that meet their brand objectives

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