PRESENTED BY:-

K.PRADEEP KUMAR – 13/150

ICBM – SBE (HR)

ABOUT INFI BEAM

Infibeam is an e-commerce company

headquartered in Ahmedabad, India.

It is an online retailer for books, electronics, and

automobiles in India. Started in 2007.

It has a total of 1300 employees.

 The turnover of the company was reported to be

Rs.1000 Crores as of November 2013.

Web address:- www.infibeam.com

• Infibeam was founded in 2007 by

Vishal Mehta.

•  Infibeam.com started as an

automobile portal in 2007, but later

turned into an online retailer.

•  In 2010, Infibeam launched 'Pi',

India's first e-book reader.

HISTORY

Contd….,

•  e-commerce platform software service through 'buildabazaar.com.

• e-commerce marketplace 'dhamaal.com' and its own branded e-book reader.

• Infibeam.com, the online retail website of the company, sells books, electronics and lifestyle products.

• The website has a selection of 1.2 Crore products across books, electronics, lifestyle, gifts and media. In 2011.

• Infibeam extended its e-commerce platform to build online stores for HiDesign.

ONLINE RETAILING

• In August 2013, Infibeam launched the e-

commerce marketplace Dhamaal.com in

association with CCAvenues.

• The website which is built on Buildabazaar

platform, is also extended as co-branded

marketplace with 50 Indian banks.

Marketplace

• In February 2010, Infibeam launched Pi, an e-book reader that uses E Ink electronic paper technology.

• supports 13 Indian Languages.

• The device, which is less than 10 mm thick, weighs 180 gm.

• In 2011, Infibeam launched the second version of its eBook readers and named it Pi2.

• Infibeam followed up the Pi2 with an Android tablet called Phi.

TECHNOLOGY

In 2008, Infibeam added 11 new categories

of mobiles, health equipment, mobile

accessories, cameras and photographic

imaging.

The number of customers increased by over

400 per cent 2008-2011.

INFIBEAM.COM ONLINE STORE

• Infibeam targeted the community of Internet

users who were currently online.

• Most Indian online shoppers were in the age

group of 18 to 49 years.

• They had an average annual income of

11,48,850.15 An increase in income levels.

Consumer Profile

• 1. Probability of sale.

2. Expected demand volume.

3. Vendor lead time into the nearest Infibeam warehouse.

4. Supplier terms.

5. Obsolescence factor of the product category.

• Delhi was the main centre of operations.

Inventory Management

• The bulk of the company’s marketing

efforts was focused on its present

registered users by direct emails

containing information about latest

deals and promotional offers.

• Infibeam received more than 4 million

visits to its site per month.

Marketing

• Infibeam had almost equal share of orders coming from northern (29 per cent), western cost (30 per cent) and southern (31 per cent) India.

• the average time spent on the website, increased by 50 per cent during 2010.

• The number of registered users increased the compound annual growth rate (CAGR) by 360 per cent over 2007–11.

Customer Acquisition Pattern

• Flipkart : Flipkart was an Indian e-commerce portal set up in October 2007 by Sachin Bansal and Binny Bansal.

• The management projected revenue of 400 crores in 2012–13.

• eBay India10 : In 1995, eBay Inc. launched its website eBay.com, which became the first and largest global online marketplace.

• Company operations were localized in about 30 countries with the United States being the largest market.

COMPETITORS

Contd….,

• Indiaplaza11: India plaza, launched in 1999, was one of the first e-commerce portals in India targeting the NRI segment with Indian products.

• Rediff12 : Rediff.com, which in 1996 started primarily as a news and information site.

• Its revenues were 17.94 million in 2010–11.

PRICING STRATEGY

• Infibeam tried to maintain low prices for its products throughout the year.

• Infibeam’s strength lay in handling well the supply chain of the tail products.

• Infibeam provided customer care through 24-hour phone support, email and detailed information.

• Infibeam had invested substantially in expanding its supply chain.

• It was sourcing more than 12 million SKUs from around 700 suppliers for its own portal by 2011.

• It delivered through multiple courier agencies including Fedex, BlueDart, Aramex, FirstFlight and many local courier agencies.

• The last delivery time is 2 days after ordering.

Supply Chain Management

• E-commerce in the United States:-Amazon.com Launched in 1995.

• Amazon fulfilled orders for customers in 50 U.S. states and 45 countries.

• In 2010, Amazon recorded revenue of US$34.204 billion with a net income of US$1.152 billion.

E-COMMERCE IN THE UNITED STATES

AND CHINA

Contd…..,

• E-commerce in China: Alibaba3 Founded in 1999 in Eastern China.

• by Alibaba, reported more than 370 million registered users as of 2010 and hosted more than 800 million product listings.

• Alibaba launched a new Chinese language website named Taobao — meaning “digging for treasure.

• Revenue USD 4.1 billion (2012).