BRANDING

What does it mean???

Product placement Leveraging Clutter-free

Visibility• Brands are increasingly seeking

visibility.

Competition • High competition.

Cost-effective• cost-effective and effective

mediums for advertising.

Market push• Provides additional marketing

push.

Why In-Film branding…

Brands featured in Casino Royale

clip

Effect on product

effectiveness

In-film branding is here to ROCK!

Chak De! sets trend.

"Fashion“ made 85 million from in-film advertisement

Luxury brands like..Audi A6

McDowell & Co has earmarked a budget of around Rs 3 crore for in-fling branding.

Today in-film advertising in Hollywood is a $450 billion industry.

Relevance of the brand should not be comprised.

Brand should be used in a selective and judicious manner .

Brand should be integrated in the script.

Credibility of the brand should be maintained

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