infini graph digitalmarketingintelligence_2011_v1
DESCRIPTION
TRANSCRIPT
![Page 1: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/1.jpg)
Analyze · Automate · Activate
Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraph
Digital Marketing IntelligenceBeyond News Feeds
Beyond Social Listening
![Page 2: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/2.jpg)
MARKETING INTELLIGENCE INTERFACE
http://smo.infinigraph.com/portal
![Page 3: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/3.jpg)
POES MEDIA
Image created by Room214
![Page 4: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/4.jpg)
SOCIAL INTELLIGENCE HITS ALL POES MEDIA• Paid – Trending content in display media –
InfiniGraph knows were to buy based on social behavior on media
• Earned –Identifying content sources, product affinity, influencers and partnerships
• Owned – Content discovery zone, social optimization and trending content
• Social - content curation, optimization and ad targeting via Facebook / Twitter “Interest”,
![Page 5: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/5.jpg)
PAIDTrending content in display media –
InfiniGraph knows were to buy, when and why - based on social
behavior within media
![Page 6: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/6.jpg)
AGILE MARKETING
Real-Time content distribution and management. Based on what’s trending and consumer engagement.
![Page 7: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/7.jpg)
MEDIA PLANNING• Social behavior enables content
consumption monitoring• Identify sources where paid media is more
relevant to consumers and effective • ComScore is based on Traffic not based on
content relevance • Agile Marketing and real-time trending
content in ads WORKS!
![Page 8: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/8.jpg)
AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.
Back to Facebook and Website
http://console.flite.com/widget/thegriotrendingad
![Page 9: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/9.jpg)
SOCIAL TRENDING CONTENT IN ADS
Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not a mindless feed but based on relevance.
![Page 10: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/10.jpg)
EARNED Identifying content sources,
product affinities, influencers and partnerships
![Page 11: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/11.jpg)
EXAMPLE OF HYPERCURATION
What’s most relevant to X Games followers based on content engagement
Content as it trends and compared to each other shows the best for an affinity grouping
![Page 12: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/12.jpg)
ACTIONABLE INSIGHT ON TRENDING CONTENT
Content that trends is set for distribution or feed reposting to obtain higher engagement.
![Page 13: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/13.jpg)
INFLUENCERS
Brands and people with highest in common content to consumer interaction.
![Page 14: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/14.jpg)
OWNED Content discovery zone, social
optimization and trending content
![Page 15: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/15.jpg)
SURFACE WHAT’S TRENDING
Expose what’s relevant on many touch points in real-time
![Page 16: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/16.jpg)
HYPERCURATION• Hypercuration™ – Aggregation of relevant
content and competitive intelligence • Why Hypercuration™ is such a big deal?
− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously
• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist
![Page 17: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/17.jpg)
CONTENT EXPOSURE
Create the ultimate discovery zone.
Ads and Content Tickers on website Like what Facebook has
On landing Tabs within Facebook
![Page 18: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/18.jpg)
SOCIAL Ad targeting via Facebook and
Twitter “Interest”, content curation and repost optimization
![Page 19: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/19.jpg)
CONTENT CONSUMPTION GRAPH
Challenge is knowing what to put in your feed
What is the health of your feed?Before After
![Page 20: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/20.jpg)
TRENDING BRAND AFFINITIES
Continuous real time processing of key sites, publications, influencers and overall industry content.
We know where to place media, why and with what.
![Page 21: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/21.jpg)
THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY
• Never before in history has the average business had the power to target this many people this specifically
• 800+ Million Users• Target by demographic,
location and likes• Very low minimum
spend@briancarter www.likeonomics.or
g
Scale your Facebook and Twitter targeting to the right people at the right time with the right content
![Page 22: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/22.jpg)
THE COST OF VISIBILITY
![Page 23: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/23.jpg)
2012 PRICINGINFINIGRAPH PRICE PLAN – 2012
Builder Driver Dominator
Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly
Saved Searches “Brand Names” 3 5 10Content feeder sites (additional curation sites) 5 15 25Features
Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes
Brand Trending Affinities for Facebook ad buy top 15
Yes Yes Yes
Trending Content / Trending Reporting Yes Yes Yes
Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 months service cost)
Yes Yes Yes
$1,800 2,800 4,200
Landing Tab trending content application hosing monthly
$250 $250 $250
Trending content within Ads units ( $2CPM or $0.50 CPC ) – Social Ads
CPM/CPC CPM/CPC CPM/CPC
![Page 24: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/24.jpg)
CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for
integrated trending content and Hypercuartion™ .
![Page 25: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/25.jpg)
CONTACT INFORMATION
Chase McMichael – InfiniGraph−[email protected]−@infinigraph −@chasemcmichael
Seth Wiener – InfiniGraph− [email protected]−@socialnetworkkk
![Page 26: Infini graph digitalmarketingintelligence_2011_v1](https://reader036.vdocument.in/reader036/viewer/2022081414/54bd33de4a795930268b4637/html5/thumbnails/26.jpg)
THANK YOU
The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.