infinigate marketing and services menu

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SALES ACTIVITES Account Mapping Account Managers can sit down with one of our sales representatives for a defined period of time for account mapping sessions. This entails analysing your key accounts and understanding your relationships with these to build a targeted marketing strategy. If possible, we can also send the account list to vendors for further review and feedback. Partner Call-out Days Differing from multi-touch nurture campaigns, we also execute singular email campaigns, targeted at existing leads. This involves liaising with our marketing team to develop suitable messaging, design and co-branding. Following this, we can then co-ordinate a day and agenda to visit you at your office and help to call out and nurture these to the next stage in a buyer’s journey. Call-out days also give you the option to get some sales overview training should this be necessary. Infinigate Call-out Days Hosted by one of our sales representatives at our newly developed “Centre of Excellence”, we also offer call out days at Infinigate if you fancied a day out of the office. We have dedicated call-out rooms equipped with all the necessary sales resources and lunch and refreshments will be provided throughout the day. Hot Desk Days We can organise a day for one of our sales representatives to come into your office and hot desk whilst interacting with ad hoc requirements such as discussing pipeline or opportunities. END USER EVENTS Technology Days Arrange for your client to attend one of our technology days where they can learn about their vendor(s) of choice and the products and solutions they may be interested in. Technology days are held at our head office and an agenda will be created depending on the end users requirements. Likewise with any event held at Infinigate, lunch and refreshments will be provided but may require partial funding. Event & Trade Show Co-Ordination If there’s any trade shows or events you’re looking to exhibit at, our event marketing specialists are here to co-ordinate and manage the whole process to lift the weight off your shoulders. Depending on your needs, we can assist with securing a suitable venue, sourcing speakers, developing an agenda and invitations, managing registrations, logistics and call out days. Webinars Educate your prospects and clients at the comfort of their desk by inviting them to a one-to-many webinar to learn more about specific IT security challenges, topics, vendors, products or solutions. Depending on your needs, Infinigate can organise these online event entirely including the webinar licence, speakers, developing an agenda and invitations and managing registrations. End User Briefings Held either at Infinigate’s head office or an external location, we can organise breakfast or full day end user briefings for you to bring W: www.infinigate.co.uk | T: 0845 4900 245 | E: marketing@infinigate.co.uk Services Menu We offer a wide range of technical, sales and marketing services to cater to the needs of all channel partners. Please tick which of the following services you may be interested in to help generate quality leads for your business.

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Page 1: Infinigate marketing and services menu

SALES ACTIVITES Account MappingAccount Managers can sit down with one of our sales representatives for a defined period of time for account mapping sessions. This entails analysing your key accounts and understanding your relationships with these to build a targeted marketing strategy. If possible, we can also send the account list to vendors for further review and feedback.

Partner Call-out DaysDiffering from multi-touch nurture campaigns, we also execute singular email campaigns, targeted at existing leads. This involves liaising with our marketing team to develop suitable messaging, design and co-branding. Following this, we can then co-ordinate a day and agenda to visit you at your office and help to call out and nurture these to the next stage in a buyer’s journey. Call-out days also give you the option to get some sales overview training should this be necessary.

Infinigate Call-out DaysHosted by one of our sales representatives at

our newly developed “Centre of Excellence”, we also offer call out days at Infinigate if you fancied a day out of the office. We have dedicated call-out rooms equipped with all the necessary sales resources and lunch and refreshments will be provided throughout the day.

Hot Desk DaysWe can organise a day for one of our sales representatives to come into your office and hot desk whilst interacting with ad hoc requirements such as discussing pipeline or opportunities.

END USER EVENTSTechnology DaysArrange for your client to attend one of our technology days where they can learn about their vendor(s) of choice and the products and solutions they may be interested in. Technology days are held at our head office and an agenda will be created depending on the end users requirements. Likewise with any event held at Infinigate, lunch and refreshments will be

provided but may require partial funding.

Event & Trade Show Co-OrdinationIf there’s any trade shows or events you’re looking to exhibit at, our event marketing specialists are here to co-ordinate and manage the whole process to lift the weight off your shoulders. Depending on your needs, we can assist with securing a suitable venue, sourcing speakers, developing an agenda and invitations, managing registrations, logistics and call out days.

WebinarsEducate your prospects and clients at the comfort of their desk by inviting them to a one-to-many webinar to learn more about specific IT security challenges, topics, vendors, products or solutions. Depending on your needs, Infinigate can organise these online event entirely including the webinar licence, speakers, developing an agenda and invitations and managing registrations.

End User BriefingsHeld either at Infinigate’s head office or an external location, we can organise breakfast or full day end user briefings for you to bring

W: www.infinigate.co.uk | T: 0845 4900 245 | E: [email protected]

Services Menu

We offer a wide range of technical, sales and marketing services to cater to the needs of all channel partners. Please tick which of the following services you may be interested in to help generate quality leads for your business.

Page 2: Infinigate marketing and services menu

W: www.infinigate.co.uk | T: 0845 4900 245 | E: [email protected]

your clients to. Consisting of guest speakers, roundtable discussions and presentations by either vendors or Infinigate, we will co-ordinate the whole event including any additional promotional activities. Catering is also possible but please be aware this may require partial funding.

MARKETING MATERIALNurture Email CampaignsCo-ordinated and created in-house by our marketing team, we can develop bespoke HTML multi-touch, nurture email campaigns to generate warm, “marketing-qualified” leads to report back to you. Nurture campaigns are automated processes that send a set of messages or content to sales leads to move them through the sales cycle. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals and actions taken by them. These campaigns typically start with thought leadership content to interest the prospect, and then delve into more vendor and product specific content followed by offers and clear calls to action which are then followed up by your sales team.

Packaged Email CampaignsCo-branded with your logo, we have access to thousands of vendor’s e-shots with content around products, solutions, topics or general information. These can then be packaged up for you to send out to prospective clients.

Direct MailIf you‘re feeling a more traditional approach to your marketing strategy, we also execute direct mail campaigns. All content and design is created in house, and then printed and distributed to your mailing list by our 3rd party supplier.

Case StudiesBoost your credibility to clients with the help of a case study. Infinigate have the resources to develop this completely, from interviewing clients, writing up the commentary and embellishing with design and branding. This is then available for you to use as your own intellectual property.

RESELLER ENABLEMENTNFR ImplementationDuring enablement sessions we can also build and install a bespoke NFR (not-for-resale) kit featuring a demo version of the software you’re trying to sell, including any implementation that may be required at your office. This can be used to familiarise yourself with the product/solution and also for live demos in front of potential clients.

Pre-Sales Enablement SessionsLearn about USP’s and how to develop your pre-sales pitch with our enablement sessions. Hosted by our technical team either at our head office or your office, you can discover how to sell individual products or full holistic solutions to prospects. Our unique solutions have been

developed by our consultants and combine the technologies of various products to combat the most comprehensive IT security threats.

Accredited and Certified TrainingWhere applicable, we offer accredited and certified training for pre and post sales, located either at our newly built training centre or at your office. Taught by one of our fully certified technical consultants, you will be provided with step-by-step guidance on how to use the technology alongside supporting course material.

‘Lunch & Learn’ Sales TrainingHeld over a complementary lunch provided by us, receive a 2 hour sales training session with an Infinigate sales representative.

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