infinity park rfp response - cushman & wakefield

A PROPOSAL FOR

PROPERTY CONSULTANCY APPOINTMENT

RESPONSE TO REQUEST FOR PROPOSAL FOR

PREPARED FOR

NOVEMBER 2014

INFINITY PARK, DERBY

INFINITY PARK, DERBY LTD CUSHMAN & WAKEFIELD 2

TABLE OF CONTENTS

EXECUTIVE SUMMARY

INTRODUCTION 4

THE PROJECT 4

INFINITY PARK, DERBY – SWOT ANALYSIS 5

CUSHMAN & WAKEFIELD LLP 6

COMPANY DETAIL 6

COMPANY OVERVIEW 6

YOUR TEAM 11

TRACK RECORD 17

MANUFACTURING / TECHNOLOGY / R&D 17

OFFICE SECTOR 21

MARKETING 22

MISSION STATEMENT / VISION 22

OBJECTIVES 22

IMPLEMENTATION 22

MARKETING CAMPAIGN 24

WHY APPOINT CUSHMAN & WAKEFIELD 30

OUR CORPORATE CONNECTIONS 31

MARKET KNOWLEDGE 32

OUR CLIENT / PROJECT FOCUS 37

OUR SYSTEMS 38

REFERENCES 38

FEE PROPOSAL 39

SOLE AGENCY 39

JOINT AGENCY 39

MARKETING COSTS 39

TERMS OF ENGAGEMENT 39

CONCLUSION 40

Appendix A – CVs

Appendix B – Terms and Conditions



EXECUTIVE SUMMARY

Cushman & Wakefield (C&W) are delighted to have been invited to tender to the joint owners and developers

of Infinity Park, Derby Ltd (Cedar House Investments, Wilson Bowden, Peveril Securities, Derby City Council,

Harper Crewe, Rolls Royce) for the marketing of this development. In this document we have set out why our

strong levels of experience and expertise make C&W the best firm to work with you to raise the park’s profile

and obtain the national and global reach that you require.

The highlights of our offer are summarised below.

Our track record is superior to our competition. We have significant experience in the advanced

manufacturing, technology and logistics fields. Our track record proves that we have the skills, expertise,

market penetration and contacts to promote Infinity Park to the key decision makers, both nationally and

globally.

We can leverage our global platform and focus it at a local level. Our influence and reach across the globe

allows us to open many doors to key decision makers. A significant attribute in a globalised world.

Our corporate connections – we act for a large number of the world’s leading companies, many of whom

are operating in the target sectors of advanced manufacturing, technology, transport and logistics.

Our retail connections – C&W is known for its extensive expertise in the retail sector and was voted

Property Week Retail Team of the Year in 2014 and Estates Gazette Retail Team of the Year in 2013.

Retailers form a large part of the logistics sector and we are able to open doors to many of the key

decision makers, both nationally and across the globe.

Our market coverage and knowledge – our activities in the offices, advanced manufacturing, industrial and

logistics sectors give us unrivalled market information on activity and deals, allowing us to keep you

updated on the most recent activity. C&W were crowned Industrial Agency of the Year at the 2014

Property Awards.

Our proposed marketing campaign, if implemented, will raise awareness of Infinity Park nationally and

globally.

A highly focused team which focuses on the advanced manufacturing, technology, logistics and office

market. We act like a niche team but with the support network of a global organisation.

Significant support services – behind us is a network of industry expertise in:

− Advanced manufacturing, technology, and logistics organisations both nationally and globally

− Marketing and promotional activity

− Transaction execution and management

Our focus on the project – we have no relevant conflicts of interest.

These qualities set us apart from our competitors. By appointing C&W you will be appointing an agency team

that has unparalleled expertise in your target sectors and has deep connections in corporate organisations in

your target markets. Furthermore, the team is very often advising occupiers in your target markets.

Our global connections can be leveraged to raise awareness of the scheme across our network, with our

clients, and within the target markets.



INTRODUCTION

Within this document we will:

Present our proposals on how to achieve the key objectives of the stakeholders.

Provide more information about C&W and how our unique place in the market will complement and

enhance the marketing of the development and how by working in partnership with other key stakeholders

this will be achieved.

We have undertaken a site visit and reviewed the publicly available material for the development in order to

understand the current placement in the market and how this can be substantially enhanced and presented to a

global audience. We have also given consideration to the relevant target sectors, and a marketing campaign to

promote Infinity Park to target this market on a national and international basis.

We are delighted to provide our proposal as follows.

THE PROJECT

Infinity Park, Derby – “The UK Capital for Innovation” is a 250 acre gross and 86 acre developable site capable

of accommodating 1.8m sq ft of offices, warehousing/logistics, manufacturing and high tech space together with

ancillary hotel, retail and supporting services. The sites will be accessed by a new link road which will provide a

direct connection onto the A50.

Initially 50% of the development is to be reserved for occupiers operating in the advanced engineering /

manufacturing sectors whilst the remainder of the site will be available to a cross section of occupiers within

the B1/B2/B8 use classes. Within the centre of the scheme, a 9 acre site is to be preserved for the creation of

an Innovation Hub, the first phase of which will comprise a 45,000 sq ft Innovation Centre which will be

completed and open for March 2015.

The key stated aim for Infinity Park is to build on Derby’s heritage in advanced engineering and its growing

presence in the logistics sector. Infinity Park aims to attract companies from these sectors, both nationally and

internationally.

The key objective of the appointed consultant is to work in partnership with the stakeholders and associated

organisations in raising the profile of Infinity Park, so that it becomes the first choice for companies within the

advanced engineering and logistics sector, both on a national and global scale. The appointed consultant is to be

fully engaged with key influencing bodies and agencies. In meeting these key aims and objectives the joint

development stakeholders require the following services:

Play a major role in developing the marketing strategy for Infinity Park, Derby.

Influence the knowledge and awareness that occupiers have for Infinity Park, Derby and ensure its

availability is widely publicised.

Work in partnership with Marketing Derby and the Innovation Hub to ensure a joined up and efficient

approach to marketing activity.



INFINITY PARK, DERBY – SWOT ANALYSIS

STRENGTHS

• Excellent location.

• Direct connection to A50.

• A skilled, motivated and competitive

workforce.

• Exceptional support of all major

stakeholders.

• Full range of property opportunities

available, from the smallest office suite to

the largest manufacturing/logistics

facilities.

• Deliverability.

• Well-funded and highly respected

development team.

OPPORTUNITIES

• Create a nationally and internationally

recognised business park for advanced

manufacturing and logistics.

• Secure occupiers for the site and to

attract and retain thousands of jobs

in Derby.

• To significantly raise the profile of the

site both nationally and internationally.

• Provide readily available development

plots.

• Tackle sustainability.

• Influence key decision makers.

• Financial assistance.

THREATS

• Demand.

• Competing sites.

• Ongoing uncertainty in global occupier

investment.

WEAKNESSES

• The current awareness of the

brand/scheme nationally and

internationally.



CUSHMAN & WAKEFIELD LLP COMPANY DETAIL

UK HQ

Cushman & Wakefield LLP

43/45 Portman Square

London

W1A 3BG

BIRMINGHAM OFFICE

Cushman & Wakefield LLP

9 Colmore Row

Birmingham

B3 2BJ

COMPANY STATUS

Limited Liability Partnership

REGISTRATION NUMBER

Registration Number – OC328588

NUMBER OF EMPLOYEES

Global – 16,000

UK – 674

ANNUAL TURNOVER

2013 2012 2011 2010

LLP

Turnover

(£million)

140,277 118,415 120,783 119,048

COMPANY OVERVIEW

C&W is the world’s largest privately‐held commercial real estate services firm. The company advises and

represents clients on all aspects of property occupancy and investment, and has established a pre-eminent

position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant

property leases, sales and management assignments.

Founded in 1917, it has approximately 250 offices in 57 countries, employing more than 16,000 professionals. It

offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt

and structured finance, corporate finance and investment banking, corporate services, property management,

facilities management, project management, consulting and appraisal.

The firm has nearly $4 billion in assets under management globally.



A recognised leader in local and global real estate research, the firm publishes its market information and

studies online at www.cushmanwakefield.com/knowledge.

VISION

To be the world’s preferred real estate firm, providing the most creative and innovative services on a

consistent basis to drive meaningful value to our clients. To be the best at what we do.

VALUES

CLIENT FIRST

Our ethos is putting the client at the heart of everything we do.

INTEGRITY & RESPECT

Our foremost standards of conduct.

COLLABORATION & TRUST

A culture of collaboration, trust and sharing of information.

CONFIDENCE

Confidence in each other to deliver the most creative and innovative services to our clients.

MENTORSHIP

Attract and develop the most talented professionals.

STRATEGIC PLAN

Global alignment of management

Consistent service mix across regions

Efficient operations

Client prioritisation

http://www.cushmanwakefield.com/knowledge



TOP 200 GLOBAL CLIENT LIST



OUR MAJORITY SHAREHOLDER, EXOR S.P.A

EXOR S.p.A. is one of Europe’s leading investment companies and is controlled by the Agnelli Family. With a

NAV (Net Asset Value) of over Euros 8.5 billion, EXOR sums up an entrepreneurial story based on more than

a century of investments.

EXOR’s goal is to beat the MSCI World Index in Euros in the long term through the increase in its Net Asset

Value (NAV). EXOR makes long-term investments in different sectors, mainly in Europe and in the United

States, focusing on few global companies.

EXOR is a responsible owner, combining its entrepreneurial approach with a sound financial discipline. It

focuses on the development of its companies, improving their competitive position and profitability. It maintains

a constant dialogue with the management of the companies in which it invests, while fully respecting their

operating autonomy.

Cushman & Wakefield Inc. is a private corporation with operations in North and South America, EMEA

and Asia Pacific.

http://www.exor.com/?%20p=nav&s=investimenti&lang=en



BIRMINGHAM OFFICE

LOCAL SERVICE LINES

National Logistics & Industrial

Office Agency

Project Management & Consultancy

Property & Asset Management

Retail

RECENT HIGHLIGHTS

Let 730,000 sq ft to Amazon in Rugeley for a regional distribution centre.

Let 224,000 sq ft to Continental Tyres in Rugby.

Let 165,000s qft to Jaguar Land Rover in Birmingham.

Let 121,000sq ft to Plastic Omnium At Hams Hall.

Advised Jaguar Land Rover on the acquisition of 40 acres of land and 6,000 car parking spaces on various

sites in Birmingham.

Recently appointed marketing agents for:

− Iport Rossington South Yorkshire – On behalf of Verdion/ HOOPP a 6.6million sq ft strategic rail

freight terminal

− Rugby Gateway J1 M6 Rugby – On behalf of Roxhill/ SEGRO a 1.8 million sq ft industrial and

logistics development.

Advised Ericsson on the disposal of 136,000 sq ft to Sainsburys and acquired 52,000 sq ft on behalf of

Ericsson in a coterminous transaction.

Letting agents on Colmore Plaza (310,000 sq ft) on behalf of Carlyle Group.

Insider Deal of the Year 2012 – Ericsson / Sainsburys Ansty Business Park, Coventry.

Leading Midlands Shopping Centre Leasing Agents – 19 existing instructions.

EGi West Midlands Retail most active Deal Winners 2012.

KEY MIDLANDS ACTIVE CLIENTS – OCCUPIERS

Jaguar Land Rover

GE Aviation

BAE Systems

United Technologies Corporation

PCC Group/ SPS Technologies

Sheffield Insulations Group

Experian

Grontmij

Wolseley

Royal Sun Alliance

Magna Automotive

Centrica

Infor

Virgin Media

Ernst & Young

GAP

Ericsson

Sainsburys

Marks & Spencer

Everything Everywhere

Homes & Communities Agency

KEY STATISTICS

8 Partners, 8 Associates, 5 Senior Surveyors, 3 Surveyors, 5 Assistant Surveyors and support staff.

First opened in 2007 – now 89 staff in Colmore Row, Birmingham.

Experienced senior team.

Balanced occupier and landlord representation.

Focussed approach – we only work where we can add value.



OUR GLOBAL PLATFORM AND LOCAL APPROACH

It can be seen from our global coverage that we are represented in 250 offices across 57 countries. At a local

level this allows us to reach out across the globe, where required, for the benefit of our client. We use this

network for our clients to open doors, make new contacts and seek to influence key decision makers in our

target areas.

Our regional presence in the UK is established with offices in London’s West End and City, Thames Valley,

Birmingham, Manchester, Glasgow and Edinburgh.

Each office provides:

A comprehensive service for leasing and tenant representation.

Full understanding of occupier requirements and how this impacts on the development process.

Collaborative working with our corporate clients, lease advisory and investment teams to deliver more

intelligent real estate strategies for clients to maximise their advantage.

Comprehensive and in-depth research and analysis capabilities enabling you to make truly informed

decisions.

Our national agency teams focus on all UK regions outside of central London and the Thames Valley. Our

team of experts are unique in having many years real estate experience covering all regional centres

backed with our international infrastructure.

By leveraging our global coverage at a local level we will provide you with the widest possible market

coverage and support in marketing and raising the profile of the development, in the UK, EMEA, APAC and

the Americas.

YOUR TEAM AT CUSHMAN & WAKEFIELD

STAKEHOLDERS



MANUFACTURING, INDUSTRIAL & LOGISTICS – KEY PERSONNEL

David Binks is the Partner in charge of our National Logistics & Industrial Agency,

Birmingham office. He has over 22 years of industrial agency experience across the

Midlands and has been involved in many key industrial developments including:

Kingswood Lakeside Business Park, Cannock

Staffordshire County Council a 100 acre business park.

Lymedale Business Park, Staffordshire

Staffordshire County Council / Advantage West Midlands – 76 acre business park.

Nexus Point, Birmingham

Wilson Bowden 39 acres Business Park

Primepoint J14 M6 Stafford

Instructed by Blackbrook Valley Developments to advise on the marketing and disposal of this 128 acre

site. Included the development and disposal of two speculative distribution buildings.

− 115,000 sq ft let to Iron Mountain

− 170,000 sq ft let to Culina

− The site (60 acres) was subsequently sold to Prologis for speculative development of three

buildings ranging in size from 70,000 sq ft to 550,000 sq ft.

Manton Colliery Worksop

80 acres for East Midlands Development Agency – sold to B&Q.

Interlink Business Park, Leicestershire

Wilson Bowden, 150 acre business park.

Ansty Business Park, Coventry

Highbridge Properties & The Homes and Communities Agency.

Key current instructions include:

Rugby Gateway J1 M6 Rugby

Appointed by Roxhill Developments and SEGRO to advise on the disposal of this strategically located

manufacturing and distribution hub with outline consent for 1.85million sq ft of manufacturing and

distribution facilities.

IPort Rossington South Yorkshire

Recently appointed by Verdion / HOOPP to act as joint agents on the disposal of this 6.6million sq ft

strategic rail freight terminal.

LONDON REPRESENTATION

We also propose that Mark Webster, Partner and Greg Cooper, Associate from our London team are

involved to form a strong link with the London markets.



OFFICE AGENCY

Scott Rutherford is the Partner in charge of the Birmingham office of C&W and

responsible for Office Agency activities across the East and West Midlands. Scott has in

excess of 24 years office agency experience both in and out of town and current key

instructions include:

Ansty Business Park, Coventry

1.5 million sq ft – Highbridge Properties and Homes & Communities Agency.

Colmore Plaza, Birmingham – Carlyle Group

310,000 sq ft grade A offices.

Sherwood Park, Nottinghamshire

Praxis Holdings

East Side Locks Birmingham – Goodman

900,000 sq ft mixed use development.

RETAIL & LEISURE

Doug Tweedie is a member of the Midlands Retail Agency team based in the Birmingham

office. Doug is a retail & leisure specialist with UK wide experience in dealing with agency,

investment and professional matters and providing development advice.

Recent successes include:

Voted 2013 Leisure Team of the Year at the Estates Gazette awards in December

2013.

Acting for Redevco in letting 25,000 sq ft to Easy Gym and expanding budget gym operation.

Acting for Burger King franchisee Caspian, KFC, and Karali Limited in Haymarket, Leicester, Cannock and

Nottingham.

Acting for KFC Great Britain acquiring 0.75 acres in south Birmingham for a drive thru restaurant.

Landlord instructions include CSC (Capital Shopping Centres), Aviva, Peel, Hammerson

As well as having strong relationships with some of the best retail and leisure operators in the business

(Travelodge, Whitbred, The Restaurant Group, McDonalds, KFC, Carluccio’s etc), Doug also advises the UK’s

leading owners and occupiers:

EMEA CO-ORDINATION



Steven Watt is a Partner based in our Paris office and is responsible for co-ordinating

occupier activity through our network of brokers across the EMEA. Steven will be our key

link in ensuring maximum exposure of the development to our European brokers. In

addition, Steven will also be responsible for raising the profile of the development with key

corporate occupiers known to be considering cross border relocations throughout

Europe.

INTERNATIONAL DESK

Peter Victor is a US/British citizen who is based in our Portman Square office London

and is responsible for the ‘International Desk’. His day to day activities include the

co-ordination of occupier requirements across the globe from the Americas and APAC.

Peter has insight into corporate activity and requirements, and is responsible for ensuring

that corporate clients are put in touch with the best contacts in the local markets. With

this intelligence Peter will assist in targeting occupiers with active requirements from

across the globe.

CLIENT SOLUTIONS

There are approximately 40 or so individuals who manage global corporate accounts of our major corporate

clients. They work closely with these clients to provide solutions to their real estate issues, including

transaction management. This gives us a detailed understanding of the business drivers and advanced

knowledge of new requirements long before they come to the market. We will promote the scheme availability

to key members and global account holders for discussion with their corporate clients.

TECHNOLOGY

Cushman & Wakefield’s media and technology group produces a number of bespoke research reports and runs

sector-led occupier events as well as advising developers on the key dynamics within the media and technology

sector.

The specialist team is the leading adviser to a range of media and technology firms with mandates from

companies including Amazon, EE, Ogilvy & Mather, Omnicom, WPP, TripAdvisor, Publicis, Microsoft and a

number of successful start-ups, and has established strong relationships with East London’s business community

including Tech City UK and Hackney Council.

C&W are also lead advisers on some of the Capital’s high profile tech projects and developments including:

Here East, a 1 million sq ft state of the art digital campus encompassing TV/film production, incubator,

exhibition and retail spaces at the former Olympic media and broadcasting buildings; and Derwent London’s

White Collar Factory.

Juliette Morgan, head of property at Tech City UK, joined C&W’s London Markets group as a partner in March

2014. She works closely with the firm’s tech sector specialists in Silicon Valley, New York and other major

global tech hubs. She recently became a member of the Pi Labs team, Europe’s first prop tech accelerator

launched by Cushman & Wakefield and Spire Ventures.

Juliette runs a TechTalk blog, sharing her thoughts on property technology -

http://techtalk.cushmanwakefield.co.uk/.

http://techtalk.cushmanwakefield.co.uk/



PI LABS

Pi Labs is Europe’s first property-focused technology accelerator company. Founded by Faisal Butt (Founder

and CEO of Spire Ventures, formerly known as Hamilton Bradshaw Real Estate) and Umesh Kumar (former

Techstars and Oxygen Associate)

Pi Labs was created to assist start-ups focused on property and technology innovation. The programme will

accelerate the growth of these companies by providing them with access to investment, mentoring and

business space. This move underlines Cushman & Wakefield’s commitment to support and drive innovation in

property and tech hubs globally.

From October 2014, innovative property start-ups will be able to apply to join the Pi Labs accelerator

programme which will be located within ‘Second Home’, a new iconic 20,000 sq. ft. space in Shoreditch.

Founded by Rohan Silva, former adviser to David Cameron and chief architect of London’s Tech City initiative,

Second Home will set new global standards in the provision of stimulating private and social workplace

environments supporting collaboration and co-working amongst creative and technology businesses.

Through its strategic partnership with Pi Labs, Cushman & Wakefield’s tech team led by Juliette Morgan, (Head

of Property at Tech City UK) will relocate to Second Home and become an integral part of the accelerator

programme. The Pi Labs programme was founded out of the realisation that a platform approach for property

innovation would improve the success rate of budding ventures when compared to the isolated efforts seen

today.

This unique initiative puts Cushman & Wakefield at the heart of the tech ecosystem working alongside world-

class entrepreneurs, tech innovators and creative companies while sharing the firm’s extensive range of

industry sector specialisms, contacts and networking opportunities. For Spire Ventures, Pi Labs is a natural next

step after the venture capital platform’s investment in eMoov (the UK’s largest online estate agent) and most

recently, Spacious, positioning the firm as London’s most active investor in prop-tech start-ups.

SECTOR GROUPS

Certain industries require expert sector knowledge to meet your needs. C&W have developed specialised

sector groups, with members drawn from the best in our firm, with specific knowledge, experience and track

record within the relevant industry sector.

Team members are appointed to a sector group based upon exceptional and sustained sector experience and

expertise. Our specialist teams draw membership from all real estate disciplines including brokerage, account

management, project management, capital markets, consulting, appraisal and property/facilities management.

This integration across multiple disciplines amplifies the team’s ability to deliver both strategic and tactical

services in the sector specific manner. C&W sector groups comprise professionals from all relevant regions

based upon their footprint of the sector. For example, sectors with local footprints such as manufacturing,

transport and logistics have global membership and coverage. To maintain the value added within each sector

group, all members partake in the following:

Attend industry conferences and events

Conduct speaking engagements on topical matters at events and for the media

Publish white papers and periodical publications to share their intellectual capital

Track sector specific inventories and trends impacting the sector

Communicate and co-ordinate on monthly conference calls

Attain certifications and accreditations in the industry



Develop sector databases and web based applications

Secure strategic partners, such as architecture and engineering firms and research universities

In addition to their understanding of real estate assets specific to a sector, C&W sector group professionals

maintain a nuanced sector specific understanding of the following:

Business goals

Product/service lifecycles

Competitive pressures

Operational challenges

Regulatory considerations

Capital requirements and challenges

C&W sector groups focus on unique and often complex

requirements for companies in select industries and/or with high

technical real estate assets. Our sector groups are multi-

disciplinary, geographically diverse and representative of the

firm’s elite professionals. The sector groups will combine and

consolidate sector expertise to lead exploration and analysis of

key trends affecting the industry. Our sector groups share best

practice, research and knowledge from the real estate industry

to assist in all aspects of a company’s real estate needs. Our

network of local agents, experience and knowledge can help align

property requirements with business objectives and help to keep

you ahead of your competition.

For Infinity Park the most relevant sector groups that we provide are Transport & Logistics and Manufacturing,

and Technology.

Recent activities in these groups include a presentation on the growth and impact of additive manufacturing

(3D printing) in the real estate sector.

We will use these promotional events to raise awareness of the scheme with our clients.

The respective CVs of the key individuals are included in Appendix A.

This team has the necessary innovation, skills, market knowledge, enthusiasm, time and resources to handle

these instructions to ensure that the scheme profile is raised throughout the UK, EMEA, APAC and the

Americas. In addition, the activities of our occupier representatives in EMEA and via the International Desk

together with our sector group will ensure that the scheme is presented to the widest possible audience of our

global corporate clients.



TRACK RECORD

MANUFACTURING, TECHNOLOGY SECTOR & R&D

ANSTY BUSINESS PARK, COVENTRY, JUNCTION 2 M6/M69 (1.5MILLION SQ FT TECHNOLOGY PARK)

Ansty Business Park is a 100 acre scheme immediately adjacent to Junction 2 of the M6 at its junction with the

M69. Capable of accommodating 1.5million sq ft of accommodation, the park is specifically targeted at the

manufacturing and technology sectors, specifically those with a

strong research development bias. Successes to date include:

136,000 sq ft let to Ericsson for their EMEA research and

development centre (advised by C&W), subsequently

vacated and re-let (also advised by C&W) to Sainsbury’s

for their store support centre and now accommodates

800 jobs.

The Manufacturing Technology Centre MTC – 120,000

sq ft shared user facility for those in the manufacturing,

technology and R&D sectors. Users of this facility include

Rolls Royce, Aero Engine Controls and ABB. In addition a

new training academy is now on under construction.

Aviation Technology Centre – Currently under

construction and extending to 100,000sq ft, this is the

second phase of the MTC doubling the size of the facility

and focusing on those companies in the aviation sector.

University of Birmingham High Temperature Research

Centre – A joint venture between The University of

Birmingham and Rolls Royce has recently acquired 3 acres for the development of a 60,000 sq ft facility.

GRANTA PARK, CAMBRIDGE

Instructed by Bio-Med, the United States largest owner of

science parks, Granta Park is a 120 acre development targeted

at offices and laboratories for the smallest organisations to the

largest companies.

To date we have prelet two sites on the scheme totalling

100,000 sq ft.

In addition to our disposal work we have, on behalf of a variety

of companies, undertaken a number of technology acquisitions

for the following:

Cambridge Silicon Radio (wireless technology solutions) – 50,000 sq ft acquisition in Cambridge.

Maths Work (developer of computing science) – 20,000 sq ft acquisition in Cambridge.



MEDIACITY, MANCHESTER

C&W are instructed by Peel Holdings on MediaCity,

Manchester. Phase 1 is regenerating a 36 acre site

delivering 700,000 sq ft of office accommodation, a

250,000 sq ft studio block, 80,000 sq ft of

retail/leisure space, 378 apartments, split between

two residential towers and a 218 bed Holiday Inn

hotel.

The home to BBC North’s new headquarters and

Salford University’s new higher education centre,

MediaCityUK will flourish as a hot bed for developing

talent. Add Northwest Vision & Media and a brand

new Media Enterprise Centre, to the offer and a mix

of academic excellence, private enterprise and public sector emerges.

LOGISTICS

IPORT ROSSINGTON, SOUTH YORKSHIRE

Recently appointed by Verdion / HOOPP to act as

joint agents on the disposal of this 6.6million sq ft

strategic rail freight terminal.

RUGBY GATEWAY, JUNCTION 1 M6

Appointed by Roxhill Developments and SEGRO to

advise on the disposal of this strategically located

manufacturing and distribution hub with outline

consent for 1.85million sq ft of manufacturing and

distribution facilities.

Our involvement and track record in the developments described above prove that we have a deep

understanding of not only the advantaged engineering, manufacturing and logistics sectors but also pharma/bio

life sciences and media technology which should also be explored and may also be of benefit to Infinity Park.



OCCUPIER REPRESENTATION

MARKS & SPENCER PLC – UK E-COMMERCE DISTRIBUTION FACILITY

THE BRIEF

C&W was appointed by Marks & Spencer Plc (M&S) to identify opportunities in the Midlands to accommodate

a 1,000,000 sq ft national E-Commerce distribution centre in order to serve its future needs as a result of an

expanding Multi Channel retail platform,

SOLUTION

C&W carried out a search of appropriate

development opportunities based on detailed

transport metrics provided by M&S that resulted in

preliminary negotiations being undertaken with a

number of developers and land owners in the

Midlands.

The preliminary enquiries factored heavily upon the

deliverability of a sustainable option and the ability

for M&S to benefit from a dedicated rail hub.

CONCLUSION

Our advice and involvement resulted in an agreement to lease being entered into subject to planning on a

950,000 sq ft BREEAM Excellent facility at the East Midlands Distribution Centre (EMDC) in Derby.



JD SPORTS FASHION PLC – KINGSWAY BUSINESS PARK, ROCHDALE

THE BRIEF

JD Sports Fashion Plc (“JD”) wished to consolidate its northern distribution facilities

into a single site that would become its main national distribution facility. They had

already identified a site which would meet their occupational requirements and were

in discussions with the developer. JD had the choice to either purchase the site and

fund construction (using their own internal cash resources) or enter into a long term

lease with the developer. JD wanted an advisor that could advise them on

development structuring. Whilst gaining a full understanding of JD’s requirements, C&W introduced a third

option to JD, being a tri-party forward funding solution.

SOLUTION

C&W carried out an options analysis which evaluated the three options available to JD. The options analysis

included:

Financial analysis including the cash flow and P&L effects.

Risks and key considerations which covered construction.

Development, execution and financial considerations.

A market assessment of the pricing that may be achieved.

Accounting implications.

A tri-party forward funding solution was selected.

C&W was instructed to run a structured sales process and identify an investor and negotiate a transaction to

achieve the objectives of the business.

CONCLUSION

JD successfully agreed a deal with a leading institution to forward fund the development of a c860,000 sq f

facility which they would occupy from practical completion on a long term lease. The building was delivered on

time, both legally and practically, which minimised the disruption to their supply chain. The transaction

exchanged and completed in just four months.



OFFICE SECTOR

EAST SIDE LOCKS, BIRMINGHAM

Eastside Locks is a 13 acre regeneration project creating a

vibrant new quarter with retail, leisure, living and business all

working together to form a new community. Stunning

landscaping forms an integral part of the design with the canal

creating a unique waterfront destination. The development will

consist of over 720,000 sq ft of Grade A office

accommodation, 350,000 sq ft of residential combined with

retail and leisure facilities, only a short walk to Birmingham’s

vibrant city centre.

Office: 670,000 sq ft of Grade A office space benefiting from a broad range of accommodation options and

able to accommodate large floorplate headquarters style premises to smaller scale, ‘own front door’ lower

density buildings.

Office space for small and medium sized enterprises: 50,000 sq ft detailed planning submitted.

Hotel: A quality hotel with 185 rooms and amenities including a restaurant, bar and gym, spread across

95,000 sq ft.

Retail and leisure: 95,000 sq ft of restaurants, café bars, brasseries and convenience retail.

Residential: 353,000 sq ft of residential space in a mix of styles.

COBALT BUSINESS PARK, NEWCASTLE UPON TYNE

Cobalt Business Park is a 2.25 million sq ft office park and one

of the most important office parks in the UK. Developed by

Highbridge Properties, the scheme provides high quality office

accommodation.

C&W have been involved since the schemes inception. In

addition, support services on site include Hotels, Crèche and

community services for business and residents.

Current occupiers include Proctor & Gamble, GE and Everything Everywhere, Newcastle City Council,

Santander.

Furthermore, Highbridge properties have speculatively developed two purpose built data centres.



MARKETING

MISSION STATEMENT / VISION

To work in partnership with the developers, land owners and key stakeholders of Infinity Park to understand

our targets and to raise the profile of the development regionally, nationally and globally, and to secure new

occupiers for the development from target markets.

OBJECTIVES

To work in partnership with the key stakeholders to raise the profile of the development on a regional,

national and global basis.

To establish and continually promote Infinity Park, Derby as the natural first choice for companies within

the advanced engineering and logistics sectors.

To establish the credibility and deliverability of the development.

To establish and promote the key unique selling points of Infinity Park.

To access and influence key decision makers in our target markets.

To establish a credible delivery process for occupier requirements.

IMPLEMENTATION

ESTABLISH KEY UNIQUE SELLING POINTS

Working with the key stakeholders to establish the unique selling points and target markets, including but

without limitation as follows:

Location

Connectivity

Demographics

Skills

Deliverability/Credibility

Availability

Business Support

DELIVERABILITY AND SUSTAINABILITY

Location – It is key to sell a location to an occupier, both its geographical location connectivity but also

availability of skilled workforces and cost relative to other geographic areas.

Physical characteristics – Occupiers will need to know how their requirements can be accommodated.

Deliverability – These facilities will be essential to customers’ business operations. Cast iron

deliverability is key. Prove:

− Undoubted planning environment

− Developer expertise in delivering developments of this scale to budget and on time

− Availability of plans and specifications in multiple sizes and formats. Use pictorial specifications

− Cast iron delivery timescale – review with your contractors timescales for delivery, seek

improvements where possible. The aim is to match or beat the competition.

Minimal risk – Prove that the site is not subject to third party risks e.g. flooding, geo-technical or

environmental risks.

Labour availability – Commission appropriate reports into availability and cost of labour relative to the

competition.



Sustainability – This is of increasing importance to manufacturers and logistics organisations in their

property portfolios, not only to meet their corporate social responsibility requirements & carbon

reduction commitments but more importantly, to minimise operational costs of their property holdings.

We recommend that sustainability issues are addressed and promoted to our target markets. This would

require the adoption of target BREAAM ratings in the specifications of the buildings. We recommend a

very minimum of BREAAM Very Good. This should be promoted within the marketing of the

development. In addition seek to identify a local network power generation facility for the site.

Fit out packages – Design standard fit out packages that are commercially viable and promote their

availability as part of the marketing campaign.

Address these issues and promote these in the marketing information. Have the information instantly

available.

TARGET SECTORS

ADVANCED MANUFACTURING/ R&D

Key sectors for targeting would include but are not limited to:

Aviation supply chain

Automotive supply chain

Advanced manufacturing / engineering

Media Tech

Pharma / Bio Tech

TECHNOLOGY INSTITUTIONS

In addition to the above key sectors we would also propose to target key educational institutions, universities

and colleges that are proactive in the advanced engineering, supply chain and logistics field.

Recent successes at Ansty Business Park have been in direct partnership with institutions including Birmingham

University.

LOGISTICS

Key sectors in the logistics environment will include but are not limited to:

End users from the advanced manufacturing and retailing sectors

Third party logistics organisations

Distribution and warehouse companies

OCCUPIER TARGETING

We have suggested key sectors to target for potential occupiers for Infinity Park. C&W will work in

partnership with the stakeholders to:

Identify potential targets, and make approaches to those target occupiers on a national and international

basis. Nationally this will include establishing lists of companies in our target markets – aviation, automotive

and supply chain.

Devise an appropriate marketing campaign and associated material for distribution to these organisations.

Respond to active requirements known within the market and pursue these to the best of our ability to

promote the awareness of Infinity Park and attract them to the development.

Utilise our EMEA and International Desk to selectively target those organisations within the target sectors

and C&W corporate client base that we know are pursuing relocation projects and promote the

availability of Infinity Park to them.



LEASE EVENT TRACKING

C&W have a simple and effective system of monitoring lease events in key buildings and markets around the

country by cross referencing these events with our target market lists. This will be of significant benefit to the

marketing process by regularly reviewing lease events around the country in an effort to target and identify

forthcoming customer requirements.

EXCERPT FROM LEASE EVENT TRACKING DATABASE

BRING FORWARD

MONTH TENANT PROPERTY

ADDRESS

EVENT EVENT DATE REASON

December 2013 ABB Ltd Hams Hall 28,

Coleshill,

Birmingham

Break Date 11/07/2016 £140,000 @ £5

27,946 sq ft

December 2013 Mettler –

Toledo Ltd

64 Boston

Road, Gorse

Hill IE, Leicester

Lease Renewal 08/12/2015 £129,500 @

£4.84

26,744 sq ft

December 2013 Toyota (GB) Plc Plot 2200,

Magna Park,

Lutterworth

Rent Review 25/12/2015 £995,530

194,678 sq ft

SECTOR GROUPS

Using the skills and reach of our sector groups in Manufacturing, Technology, Transport & Logistics we will

seek to promote the availability of Infinity Park and discuss potential requirements with our internal clients,

both nationally and globally, and with other external organisations.

MARKETING CAMPAIGN

A key part of our proposals will be to raise the awareness of Infinity Park to the external market and our

internal corporate clients on a national and global basis. We will instigate a comprehensive and high quality

marketing campaign as follows:

BRANDING

The Infinity Park branding is strong brand, and we recommend that this is kept. We will work with your

internal marketing professionals to work with this branding to create styles that will be targeted at our

markets. In addition we will ensure that branding is driven through all material to maintain consistency.

SITE SIGNAGE

We propose a comprehensive package of site signage to include:

Main site boards – providing an overview of availability, site mission statement and CGI visuals.

Individual plot availability boards – to be erected at appropriate locations in front of individual plots

describing size and use.



BROCHURE

We propose a suite of brochures that would highlight the availability across relevant property sectors. The

brochures will be produced in both hard and soft copy in sufficient numbers to allow penetration of the target

sectors. The brochure content will include scheme plans, demographic / location information, developer

credibility, information on grants and funding, connectivity to the UK and globe, and CGI images of the

proposed developments.

VISUAL IMAGES

We recommend preparation of a suite of CGI’s to bring the scheme to life for occupiers. This would also

include moving CGI video presentations of the scheme.

INTERNET PRESENCE

We propose the following:

Existing website – Enhance and add to the existing website detail regarding the wider scheme to provide

detailed information for the rest of the development.

− Website content to include similar information to the brochure but also to include download

centres for additional material for instance standard specification, scheme plans, demographic

information stakeholder contacts and business support information etc.

Infinity Park will be included on the C&W global website and links to the development site will be included.

Establish the presence of Infinity Park on social media – Twitter, LinkedIn, Facebook, and YouTube and

work with the stakeholders to ensure these are kept up to date.

C&W operate internal video presentations to promote availability of globally significant instructions to our

global teams, known as CWTV. This is a piece of internal software that will display a reminder on all C&W

employees’ computer screens when an internal news story is released. This includes videos and other

promotional pieces such as the desktop pop up on the next page.



Create tablet and smart phone enabled content such as applications and quick recognition systems for the

scheme.

In addition we would ensure that details of the scheme are registered on key property listing websites

including:

− EGi

− Nova Loca

− Estates Agents Clearing House

− Focus

− Logistics Manager



PRESENTATION & EVENTS

We recommend:

An on-site marketing suite (potentially in the Innovation Centre) which will include both digital and hard

copy interactive presentations of the scheme and the unique selling points of the development, creating a

quality environment to bring occupiers to.

Presentation of the development at sector specific events including:

− Advanced Manufacturing Show

− Logistics Link Live

− Internet and E-commerce Retailing Show

Attending specific occupier events to ensure national and global exposure of the development including:

− MIPIM

− CoreNet

− IAMC

− Expo Real

Partnering with key business associations

− CBI

− Chamber of Commerce

− IOD

− Department for Business Innovation and Skills, and relevant supporting partners

− UKTI

− Homes & Communities Agency

Partnering with key sector specific organisations

− Institute of Advanced Engineering & Science

− Manufacturing Technologies Association

− Engineering Industries Association

− International Warehouse & Logistics Association

These are just a small selection of relevant organisations. Working with you we will identify the most

appropriate organisations to target. We will assist in the creation of suitable presentation material.

Working with regional and national agents active in the office, technology and manufacturing/ logistics

sectors.

Hosting on-site launches with presentation lunches/breakfasts.

Becoming key sponsors of local and regional events or sector specific events.

DIRECT MAILINGS

Implement a campaign of direct mailing to target sectors, relevant organisations, and bodies on a regional,

national and international scale, using both hard copy and digital material.

The target lists would include, but are not limited to:

Key regional and national occupiers within the target sectors, for instance,

− top 500 UK manufacturers

− top 200 warehouse and logistics organisations

FTSE 100 organisations

Undertake, with the assistance of a specialist telesales company, a telesales campaign to follow up direct

mailings



ADVERTISING

Implement a targeted advertising campaign focused on key publications in our target sectors, to include but not

limited to:

Logistics Manager

UK property press

− Estates Gazette

− Property Week

Sector specific journals

− Aerospace Manufacturing

− International Journal for Advanced Engineering Technology

Other relevant engineering and advanced manufacturing journals to be identified

Billboard advertising in key relevant infrastructure locations around the country and globe. Stations,

airports etc.

OTHER MARKETING ACTIVITIES

Hold regular competitions both for the agency community and wider business community to maintain

awareness.

Provide regular news updates via the website, social media and newsletters.

The proposed implementation and marketing campaign, both nationally and internationally, will significantly

raise the profile of the development and assist in attracting new occupiers to the park.

PRESS RELATIONS

Promote the development’s key selling points, by the use of press releases, newsworthy items and successes in

the key target media.

In addition, we retain the services of Leapgate PR, a local firm of journalists who are well known to local

publications and have a significant track record of placing press commentary and editorial in relevant

publications. They can assist in identifying appropriate journals, writing press releases and liaising with

journalists.



SITE INFORMATION PACK

Prepare a pack of information which provides the following detail:

Planning consents

Product specification

Timescales

Environmental and geo-technical information

Plans

Construction team

Fit out shopping lists

Sustainability

Indicative racking layouts

Local stakeholder information

Planners

Economic development

Business support services

Labour availability (recruitment assistance)

PROMOTIONAL ITEMS

Use quality promotional items e.g. branded stationary etc, with longevity to build brand awareness.

SPECULATIVE DEVELOPMENT

Consulting with the key stakeholders, we will provide advice, recommendations and analysis on the prospects

for speculative development.

We believe this is an important part of generating activity at the development, particularly at this stage in the

market where supply is short and demand continues to grow.

KEY PERFORMANCE INDICATORS

Key performance indicators for our activities in the marketing of the development would include, but not

exclusively, the following:

The amount of square footage transacted on an annual basis.

The number of new organisations relocating to the park and jobs created.

The amount of press coverage, measured by the number of column centimetres produced referring

to the park.

Website traffic/Google rankings.

The number of new contacts made annually.

The number of presentations concluded.

The number of direct meetings with relevant occupiers.

The above KPIs will serve as a measure of our success; the parameters of which are to be agreed.



WHY APPOINT CUSHMAN & WAKEFIELD

Our track record is superior to our competition. We have significant experience in the advanced

manufacturing, technology and logistics fields. Our track record proves that we have the skills, expertise,

market penetration and contacts to promote Infinity Park to key decision makers, both nationally and

globally.

We can leverage our global platform and focus it at a local level. Our influence and reach across the globe

allows us to open many doors to key decision makers. A significant attribute in a globalised world.

Our corporate connections – we act for many of the world’s largest companies, many of whom are

operating in our target sectors of advanced manufacturing, technology, transport & logistics.

Our retail connections – C&W is known for its extensive expertise in the retail sector and voted Property

Week Retail Team of the Year in 2014 and Estates Gazette Retail Team of the Year in 2013. Retailers form

a large part of the logistics sector and we are able to open doors to many of the key decision makers, both

nationally and across the globe.

Our market coverage and knowledge – our activities in the office, advanced manufacturing, industrial and

logistics sectors give us unrivalled market information on activity and deals allowing us to keep you

updated on the most recent activity. C&W were crowned Industrial Agency of the Year at the 2014

Property Awards.

Our proposed marketing campaign, if implemented fully, will raise awareness of Infinity Park nationally and

globally.

A highly focused team which focuses on the advanced manufacturing, logistics and office market. We act

like a niche team but with the support network of a global organisation.

We are vertically split which means we all work together for the benefit of our client. We all benefit from

the effort we make across the country. We are a single profit centre.

Significant support services - behind us is a network of industry expertise in:

− Advanced manufacturing, technology, and logistics organisations both nationally and globally

− Marketing and promotional activity

− Transaction execution and management

Our focus on the project – we have no relevant conflicts of interest.

Our systems – we have a number of well maintained internal systems that allow us to stay up to date with

our clients’ activities, who knows who and who is seeing who.

These qualities set us apart from our competitors. By appointing C&W you will be appointing an agency team

that has unparalleled expertise in your target sectors but has deep connections in corporate organisations in

your target markets. Further, the team is very often advising occupiers in your target markets.

Our global connections can be leveraged to raise awareness of the scheme across our network, with our

clients, and within the target markets.



OUR CORPORATE CONNECTIONS

We are retained by or have preferred supplier status with over 141 international companies across EMEA and

over 200 corporations globally. We have been actively working with these organisations represented below.

We are trusted consultants.

Our deep connections mean your potential customers will take our calls.

We are able open to doors to key decision makers.

We know how they think, what drives them and how they analyse their choices.

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=TxrXfhlSypFKpM&tbnid=seIP-phr3Bz7bM:&ved=0CAgQjRw&url=http://www.famouslogos.us/united-technologies-logo/&ei=sHGoUoXSH6KV7Abv8oGABg&psig=AFQjCNE_qkbt1xK2oFrlmheY6vHbsLXOEg&ust=1386857264613669



MARKET KNOWLEDGE

We pride ourselves on our market knowledge. Our niche approach to the market means that we have the

very best understanding of what is happening in the market, on a regional, national and global level and we

will use this information to your advantage.

Our tenant representation means that we are frequently making the market rather than following it.

Our national vertically organised team and integration with key players in our global network means that

we can co-ordinate market knowledge, requirements, deals, viewings across the country and the globe.

We monitor a number of key elements of the market.

Enquiries – we are able to analyse enquiries by tenure, size and volume. We can track levels on a month by

month basis and in size bandings. This allows us to provide accurate demand advice and assess which parts

of the market are proving most active and advise you on how to adapt your marketing to take advantage of

these changes.

NATIONAL LOGISTICS INDUSTRIAL AGENCY, UK-WIDE ENQUIRIES ANALYSIS

December 2012



SUPPLY

We monitor the availability of both existing buildings and competing sites across the market both regionally and

nationally. We are able to analyse these by size, age and tenure for existing buildings and for sites by availability

and ability to accommodate buildings. This allows us to provide up to date advice on competing availability to

ensure that Infinity Park is offered in the most competitive way.

SITE AVAILABILITY

SCHEME

NAME

DEVELOPER/

OWNER

SIZE (SQ

FT)

REMAININ

G (SQ FT)

LARGEST

UNIT

INFRAS

TRUCT

URE

RENT

(PER

SQ FT)

SPECIFICATION/

COMMENTS

Derby

Triangle

Chaddesden

St Modwen 750,000 750,000a No TBC Design & Build mix

of office and business

space. Masterplan

being prepared.

EMDC,

Castle

Donnington

Clowes

Developments

2.5

million

1.3 million 480,000 Yes £5.75 Design and Build.

900,000 sq ft pre let

to Marks & Spencer

Derby

Commercial

Park,

Derby

Goodman 2 million 2 million 1,400,000 Yes £5.50 New scheme for up

to 2 million sq ft.

3 plots available

170,000, 373,300 &

550,504sq ft

KNDL 600,000 sq ft



SITE AVAILABILITY

SCHEME

NAME

DEVELOPER/

OWNER

SIZE (SQ

FT)

REMAININ

G (SQ FT)

LARGEST

UNIT

INFRAS

TRUCT

URE

RENT

(PER

SQ FT)

SPECIFICATION/

COMMENTS

Castlewood

Business Park

Nottingham

Clowes

Developments

2.2

million

1.6 million 471,000 Yes £5.50 UDG 225,000sq ft

acquired on a design

and build basis.

Co-op pre-let of

480,000 sq ft

Nottingham

Junction 26

M1

Nottingham

IM Properties

/ First

Industrial

55 acres 55 acres 900,000 Yes £4.75 Planning for B1, B2

and B8 use

Infrastructure

currently being

constructed

Markham

Vale East

Junction 29A

M1

Henry Boot

Developments

61 acres 40 acres 585,000 Yes £4.75 Detailed consent for

585,000 sq ft

Ready for immediate

development

Potential rail

Connection

EXAMPLE BUILDING AVAILABILITY ANALYSIS

GRADE GIA AVAILABLE NUMBER OF UNITS % OF TOTAL AVERAGE SIZE

A 2,301,277 10 9 230,128

B 5,182,909 29 26 178,721

C 11,727,126 73 65 160,646

Total 19,211,312 112 171,530



EXAMPLE AVAILABILITY BY SIZE

SIZE RANGE (SQ FT) NUMBER OF UNITS % NUMBER OF UNITS BY GRADE

A B C

100,000 - 150,000 61 55% 2 18 41

150,000 - 200,000 24 22% 3 4 17

200,000 - 250,000 8 7% 1 2 5

250,000 - 300,000 8 7% 1 1 6

300,000 - 400,000 7 6% 1 2 4

400,000 - 500,000 2 2% 1 1 0

500,000 - 600,000 1 1% 0 1 0

600,000 plus 0 0% 0 0 0

111 9 29 73

DEALS

We track and record as many deals as we can across the country and we are also able to analyse these by size,

tenure, age, price and use class. This covers not only the occupational market but investment transactions as

well. This will allow us to provide you with a variety of intelligence to ensure that the Infinity Park offer is

market competitive and that terms presented to potential occupiers are also the most competitive.

EXAMPLE DEALS ANALYSIS

MONTHLY TAKE-UP (MIDLANDS) ANNUAL TAKE UP BY SIZE

MONTH NUMBER OF DEALS FLOOR AREA (SQ FT) SIZE RANGE (SQ FT) DEALS DONE

January 2 516,415 100,000 - 150,000 5

February 3 448,391 150,000 - 200,000 5

March 0 0 200,000 - 250,000 2

April 1 303,047 250,000 - 300,000 0

May 1 104,014 300,000 - 400,000 5

June 6 1,894,345 400,000 - 500,000 0

July 2 790,025 500,000 - 600,000 1

August 1 165,200 600,000 plus 2



EXAMPLE DEALS ANALYSIS

MONTHLY TAKE-UP (MIDLANDS) ANNUAL TAKE UP BY SIZE

MONTH NUMBER OF DEALS FLOOR AREA (SQ FT) SIZE RANGE (SQ FT) DEALS DONE

September 3 527,358

October 1 1,000,000

November

December

Total

Birmingham

Take Up:

20 5,748,795 20

TOTAL VOLUME OF TRANSACTIONS (SUM OF FLOOR AREAS) 5,748,795

TOTAL NUMBER OF TRANSACTIONS 20

We believe that these systems will allow us to provide you with the very latest market intelligence, ensuring

that the Infinity Park offer is competitive and adapts to changes in the market.



OUR CLIENT / PROJECT FOCUS

At C&W we focus our niche teams with clients and on projects where we can add the most value. We are

selective about what we do which means we:

Have the resources to work collaboratively and closely with our clients and focus significant effort into

projects to ensure the best possible outcome.

Limit our conflicts of interest – we are focused on securing the best outcome for our client.

In this instance we do not believe we have any relevant conflicts of interests regionally but have listed below

relevant current projects to enable you to assess if there are any conflicts.

RELEVANT CURRENT PROJECTS

SCHEME SIZE CLIENT

Ansty Business Park Coventry 60 acres Highbridge Developments

Phase II Centrum West,

Burton upon Trent

30 acres

Can accommodate one single

building of 400,000 sq ft.

Goodman

Alfreton Road,

Derby

15.2 acres

Old manufacturing facility

Prysmian Cables (strong interest

and soon to be placed under

offer). Sold for redevelopment

Rugby Gateway J1 M6 Rugby 90acres

Planning for 1.8million sq ft

Roxhill/ SEGRO

IPORT Rossington 6.6million sq ft strategic rail freight

terminal

Verdion/ HOOPP

We believe that our involvement in schemes such as Ansty Business Park, Rugby Gateway, Iport Rossington or

others do not conflict with Infinity Park and will give us a detailed insight into national and regional enquiries.



OUR SYSTEMS

At C&W we use our technology to assist us in staying up to date with our clients’ activities. This allows us to

be fully informed of their thinking and activities which we are then able to utilise for our client’s benefits.

Systems of note are:

Salesforce – This is an online internal C&W environment that all C&W brokers across the globe update

with client meetings and summaries of client activity. It details who we work for, their current activity and

main contact list. We can use this to open the doors to our corporate clients across the country and

globe.

Agents’ enquiry and property database – This allows us to monitor, update, target and analyse

requirements and competing properties regularly.

These systems provide us with the resources that our competitors do not have. They allow us to remain up to

date on market activity and our client activity which means we can use this information to open doors,

influence key decision makers, inform and enhance our marketing activities.

REFERENCES

Steve Holland, Homes & Communities Agency

Mark Harris, Carlyle Group

Prior to seeking references, please contact David Binks at Cushman & Wakefield.



FEE PROPOSAL

SOLE AGENCY

FREEHOLD

Up to £1million 1.5%

Between £1million & £2million 1.25%

Above £2million 1%

of the freehold transaction price for each transaction.

LEASEHOLD

10% of the first year’s rental income ignoring rent free or other financial incentives.

JOINT AGENCY

Assuming the appointment of two joint agents our fees would be as follows:

FREEHOLD

For freehold we propose that the sole agency scale is multiplied by 2 and divided equally between the joint

agents.

LEASEHOLD

15% of the first year’s rental income ignoring rent free or other financial incentives. Fees to be shared equally

between the joint agents.

All fees are quoted exclusive of VAT.

MARKETING COSTS

Marketing costs will be in addition to these fees and will be charged separately in the month in which they are

incurred.

TERMS OF ENGAGEMENT

Attached at Appendix B is a copy of our standard terms of engagement for your consideration.



CONCLUSION

We would like to thank you for asking us to respond to your Request for a Proposal. We hope that we have

demonstrated:

Our track record

How we will assist the key stakeholders in marketing the scheme

How we will reach key decision makers and raise awareness of the scheme

How we will educate occupiers in the market as to the benefits of Infinity Park, Derby

How we can bring the resources of a global advisor to a local market in a niche style

That corporate relationships and understanding of their key drivers are at the heart of your target market

and that no other organisation has the same connections

The proposed team, our collaborative approach and our significant expertise and experience together with

supporting resource can be brought to your benefit and are a best in class service.

We have detailed market knowledge and are frequently market makers rather than followers

We are one of the most active agents specialising in the manufacturing, logistics and technology sectors

and have an enviable track record of completing some of the biggest deals in these sectors in the UK

We have complementary instructions that will not cause conflicts of interest or distract us from providing

you with best in class service

We have systems in place that allow us to remain up to date in a fast changing environment on a national

and global basis

We are very enthusiastic and excited by the prospect of becoming involved in this project. We hope that

you will agree with us and look forward to hearing from you with your decision at your earliest

convenience.

DAVID BINKS



APPENDIX A – CVs

DAVID BINKS

PARTNER | NATIONAL LOGISITCS & INDUSTRIAL AGENCY

ROLE & RESPONSIBILITIES

David Binks is a Partner within the National Logistics & Industrial team and has 25 years experience in

industrial development and agency in the West Midlands. David is Head of Industrial Agency at the Birmingham

office with responsibility for identifying work in the Midlands region.

WORK EXPERIENCE

After starting his career with Connell Wilson (now Lambert Smith Hampton), David went on to work for

King Sturge for 10 years as Head of Industrial and then North Rae Sanders before joining C&W in October

2007. David has 25 years experience of acting for landlords and occupiers of industrial and warehouse /

distribution space in the Midlands.

Opus Blueprint – Instructed by Opus land and the St Francis Group to market and identify occupiers on a

build to suit basis for this 22 acre site adjacent to J9 of the M6 and capable of accommodating 475,000sq ft

of industrial/ warehouse space.

Centrum 415, Burton Upon Trent – Instructed by Goodman Developments to market and identify

occupiers on a build to suit basis for this 25 acre site adjacent to the A38 in Burton Upon Trent and

capable of accommodating 415,000sq ft of industrial/ warehouse space.

Instructed by Henry Boot Developments to advise on the development, marketing and disposal of

Markham Vale, Derbyshire. Extending to 232 acres the site will be one of the largest development sites in

the East Midlands. Capable of accommodating large distribution buildings up to 1 million sq ft together with

other ancillary uses.

Advice to Blackbrook Valley Developments on the marketing and disposal of the 128 acre site at

Primepoint, Stafford. Included the development and disposal of two speculative distribution buildings of

115,000 sq ft let to Iron Mountain and 170,000sq ft

Advice to Staffordshire County Council and Advantage West Midlands on the marketing disposal of 76

acre former colliery at Lymedale Business Park, Stoke on Trent.

Instructed by East Midlands Development Agency to dispose of 90 acres of reclaimed Colliery, which was

subsequently sold to B&Q for an 850,000sq ft distribution facility.

KEY ASSIGNMENTS

Opus Blueprint, Wednesbury

Centrum 415, Burton on Trent

Rugby Gateway Rugby

IPORT Rossington South Yorkshire

Royal Oak Way Site, Daventry

EDUCATION, MEMBERSHIPS AND AWARDS

MRICS

IAS West Midlands Branch



COLIN LAWRENCE-WATERHOUSE

ASSOCIATE | NATIONAL LOGISITCS & INDUSTRIAL AGENCY


Colin Lawrence-Waterhouse is a member of our Industrial Agency Team in Birmingham, having recently

relocated from the Edinburgh office. Colin concentrates primarily on the Midlands and Scottish industrial

markets acting for a variety of developers, landlords and occupiers.

WORK EXPERIENCE

Colin is a graduate of Heriot-Watt University in Edinburgh, where he gained a BSc (Hons) in Estate

Management. He joined C&W's Industrial Agency team in September 2007. Since joining the firm, Colin has

been involved with a number of acquisitions and disposals, along with many rent reviews, valuations and

purchase reports for properties across the UK, for example:

Acting on behalf of Aggreko UK Ltd, Colin is currently retained on the freehold acquisition of a 16 acre

site in Dunbarton, Scotland. Following completion of works, the site will provide a manufacturing facility

extending to approximately 160,000 sq ft, which will focus on the production of containerised generators.

Acting on behalf of SIG Trading Ltd, Colin is currently retained on the acquisition of a number of sites

across the UK totalling approximately 242,500 sq ft. Following the acquisitions, the sites will be used for a

variety of uses including distribution and trade counter premises in locations such as Leicester,

Manchester, Wolverhampton and Luton.

Acting on of behalf of Big Yellow Self Storage, Colin has been involved with the freehold acquisition of a

1.2 acre former car dealership site at 6 Bankhead Avenue, Sighthill, Edinburgh. The site, which was

acquired for redevelopment into a self storage warehouse, comprised an 18,176 sq ft car showroom,

which Colin subsequently let short term to the UK Car Group T/A Carcraft whilst planning was sought.

Acting of behalf of BTC Activewear Ltd, Colin has assisted on the acquisition of a new 105,474 sq ft

distribution facility at Opus 9, Point 1, Wednesbury.

Acting on behalf of Wolseley, Colin has provided advice on the acquisition of approximately 300,000 sq ft

of sites including distribution and trader counter premises. His involvement has been UK wide in locations

including Nottingham, Cardiff and M5 corridor.

KEY ASSIGNMENTS

ProLogis

SIG Trading Ltd

Metro Asset Management


MRICS

BSc (Hons)



SCOTT RUTHERFORD

PARTNER | BIRMINGHAM OFFICE AGENCY


Scott is responsible for establishing and co-ordinating C&W’s Office Agency and Development team in

Birmingham and the Midlands. He is also responsible for the C&W office in Birmingham.

WORK EXPERIENCE

Scott has 23 years experience of the provincial office leasing and development market. Having gained a BSc

(Hons) in Estate Management from Oxford Polytechnic in 1989, Scott became a member of the Royal

Institution of Chartered Surveyors as well as the Office Agents Society and British Council for Offices.

In 1989, he joined Gooch & Wagstaff as a graduate in London working within the out of town office agency

department and becoming an Associate Partner in 1995 and an equity holding Director of Gooch Webster in

1998.

From 2003 Scott became the Office Leasing Director at Colliers CRE, where his role was to advise clients on

the disposal and acquisition of offices within the London and South East area.

Scott relocated to Birmingham to head office leasing and development in April 2006 and he joined C&W in

June 2007 and was appointed as Head of C&W Birmingham in February 2008.

Scott manages a number of key clients dealing with a cross-section of aspects relating to their property

holdings in Birmingham and the Midlands.

Currently, Scott is responsible for office agency advice relating to the letting of Colmore Plaza on behalf of

the Carlyle Group, which comprises over 310,000 sq ft of prime new offices in Central Birmingham which

completed in early 2008.

He is also advising Goodman in terms of development and agency advice on Eastside Locks, a proposed

mixed-use development of more than 1,000,000 sq ft with the East side area of Central Birmingham.

Marketing advice is also being provided by Scott and his team to Highbridge for a minimum 300,000 sq ft

office park at Ansty Park, Coventry. He was responsible for the largest single office transaction in 2012 in

the Midlands totalling 189,000 sq ft on behalf of Ericsson at Ansty Park and Ashbrook Court in Coventry.

In the East Midlands he is currently advising Virgin Media on the disposal of the 52,000 sq ft Diamond Plaza,

Nottingham and the most recent phase of Sherwood Park at Junction 27 of the M1.

KEY ASSIGNMENTS

Colmore Plaza, Birmingham

Ansty Park, Coventry

Eastside Locks, Birmingham


MRICS

BSc (Hons)

Office Agents Society

British Council for Offices



DOUG TWEEDIE

SENIOR SURVEYOR | MIDLANDS RETAIL AGENCY


Doug is a member of the Midlands Retail Agency Team based in the Birmingham office.

Doug is a retail specialist with UK wide experience in dealing with agency, investment, professional matters and

providing development advice.

WORK EXPERIENCE

Doug joined from Lambert Smith Hampton as a senior surveyor with over 6 years experience working in the

local and national property market and has worked on behalf of funds, investors and occupiers alike.

Doug’s recent successes include:

Acting on behalf PPG (Mansfield) Ltd, agreement of a new 10 year lease to Martin Wilkinson Ltd t/a

Pandora.

Acting on behalf Wesleyan Assurance, agreement of four new leases in 2013 in Kings Heath to CEX,

Warwickshire & Northants Air Ambulance, Cash Converters and Cafe Blend.

Acting on behalf of Headway RamarLLP, agreement of a new 10 year lease to AG Retail Cards Ltd t/a

Clinton Cards.key assignments.

CURRENT CLIENTS INCLUDE:

M&G Real Estate

Dunelm (Soft Furnishings) Ltd

Premier Property Group

Redevco

Next PLC

Oakam Limited

Legal & General

Wesleyan Assurance

Mapeley Columbus

KFC

Burger King

Deutsche Bank

EE

CURRENT SHOPPING CENTRE LEASING INSTRUCTIONS INCLUDE:

Sutton Coldfield, Gracechurch Centre

Mansfield, Four Seasons Shopping Centre

Northampton, Grosvenor Shopping Centre

Nuneaton, Ropewalk Shopping Centre

Market Harborough, St Mary’s Place



STEVEN WATT

PARTNER | HEAD OF PAN-EUROPEAN LOGISTICS & INDUSTRIAL


Steven has over 25 years real estate experience, 13 years experience of managing cross-border transactions

and 10 years experience of living and working in Continental Europe. Steven delivers Real Estate solutions

across EMEA working with 70 dedicated brokers in 16 markets. Steven is responsible for business development

and account / relationship management of key Pan-European clients to ensure C&W exceed client expectations

at all times

WORK EXPERIENCE

Management of recent Logistics & Industrial transactions, for Occupier/Developer/Investor clients, with a value

in excess of €300 million. Examples include:

Preferred Advisor to Tech Data Corporation on their global warehouse and office portfolio totalling

708,000m² (7.62million Ft²)

Advising Tech Data Corporation on recent/ongoing projects totalling approx 250,000m2 across Europe.

These include major distribution facility re-locations / lease re-negotiations in: Spain, Italy, Poland, UK,

Czech Rep and Benelux

Advising a Global FMCG group on the centralisation of their Real Estate Function and managing

transactions totalling 176,000m² in Switzerland, France and Baltic states

Advising TNT Express on the acquisition of 2 strategic distribution hubs close to Paris. These projects are

now being used by TNT Globally as a ‘best practice’ case study

KEY CLIENTS

Tech Data Corporation

Philip Morris International

Flextronics

TNT Express

CTP Invest

SEGRO

P3

Goodman


BA (Hons) in International Business and Marketing



NIGEL COLEMAN

ASSOCIATE | ACCOUNT MANAGEMENT, LONDON


Nigel is an Associate within C&W’s CIS Account Management team. He joined C&W in 2011 having been at

DTZ for 5 years most recently within their Global Corporate Services Team. He has been working in the real

estate industry for over 8 years a

WORK EXPERIENCE

Nigel has worked with a number of multinationals during his career including Danfoss, TNT, Maersk, BT,

Ericsson, UTi, WSP, TMF Group and Unipart Group of Companies.

Nigel’s expertise lies in providing Account Management services to multinational corporate occupiers with a

mixed portfolio of properties. He is an experienced real estate professional with a proven track record in

corporate account management and a background in industrial and office landlord and tenant negotiations.

Nigel’s recent successes include:

Unilever Leading Global FMCG – Holding a “Special Opps” role whereby Nigel is tasked with

proactively identifying opportunities within the global portfolio that can release value for Unilever.

Working with the C&W teams, Unilever Real Estate and Business Units to bring these opportunities

to life.

TNT – Global Logistics Company – Managed and delivered the renegotiation of 20 leases in Brazil,

generating savings for TNT in the order of £2.5m over 3 yrs. Most recently Nigel has managed the

acquisition of 2 key distribution facilities fir TNT in Paris, the result derived by his team generated year

1savings in the order of €750,000.

Danfoss – Global Manufacturing Company – As C&Ws account manager for Danfoss Nigel is

responsible for the delivery of all C&W services across the globe. Recent completions include the sale of

freehold manufacturing facilities in France & Norway and lease renegotiations in Belgium, Estonia, The

Netherlands and Chile.

Maersk – Global Shipping and Logistics Company – Account Manager coordinating instructions

globally covering across, acquisitions, disposals, lease restructuring & valuation.

KEY CLIENTS

Danfoss

TNT

Ericsson

Unilever

Maersk

TMF Group


MRICS

MA in Property Valuation and Law, 2005

“Nigel provided a highly professional and client focused service. He is committed to

service delivery, willing to help with any request, no matter how urgent the deadline or

difficult the challenge. Nigel’s personable nature compliments his sound knowledge of

property portfolio management issues and very quickly integrated into the client team”

Shirley Watson,

Head of Real Estate, WSP GROUP



ANNA POTENZA

PARTNER | ACCOUNT MANAGEMENT


Anna has been in charge of several Global and Regional Accounts over the past 6.5 years managing and

supporting Unilever, British Airways, Glaxo Smith Kline, General Electric, Discovery and Cantor Fitzgerald.

She is responsible for delivering corporate real estate solutions across Europe, Middle East, and Africa regions.

Leading acquisitions, disposals and management of a wide range of real estate products; industrial,

commercial, retail properties and facilities.

Implementation of systems and procedures for client’s reporting on global portfolios.

Primary point of contact between Client, C&W Partners and C&W regional managers.

Focusing on optimisation of property portfolio to achieve year-on-year improvement in total cost of

ownership.

Extensive knowledge of niche markets in emerging and challenging markets in EMEA region.

WORK EXPERIENCE

Anna joined Cushman & Wakefield in August 2007 from Delta Air Lines where she was Head of International

Corporate Real Estate with responsibilities for EMEA, LATAM and APAC. She has 16 years of experience in

strategic real estate for corporate occupiers developing and implementing projects, systems and solutions

around the world.

KEY ASSIGNMENTS

Unilever – EMEA account

General Electric – EMEA account

GSK – global account

Discovery – EMEA account

Cantor Fitzgerald – global account

British Airways – global account

Teradata – global account


BA (Hons)

NEBOSH

TOEFL & CAM post grads



PETER VICTOR

SENIOR MANAGING DIRECTOR | HEAD OF INTERNATIONAL DESK, EMEA


Primary point of contact for international occupier and landlord business within EMEA. Liaises with brokers to

support multi-market tenant rep requirements and drive business development efforts with EMEA landlords,

with particular focus on leveraging our international platform.

Also managing multiple key client relationships including UBS Asset Management, Starwood Capital and

GE Capital, among others.

KEY ASSIGNMENTS

UBS Global Asset Management

Starwood Capital

GE Capital

Infor Global Solutions

Getty Images

Omnicom

Salesforce.com

Unicredit



JULIETTE MORGAN

PARTNER| MEDIA AND TECHNOLOGY TEAM – LONDON MARKETS


Juliette Morgan, joined Cushman & Wakefield to further grow it’s the company’s East London business. Juliette

works within a team of dedicated media and tech specialists at Cushman & Wakefield who have built a market

leading position in London’s fastest growing sector.

WORK EXPERIENCE

As Head of Property at Tech City UK, Juliette was responsible for advising the UK Government on its

property strategy and policy initiatives to accelerate growth in tech start-ups in East London. An expert in

assembling creative teams to deliver product that is attractive to tech and R&D occupiers, Juliette has advised a

growing number of private sector companies. Juliette is also continuing her current role with Tech City UK on

a part-time secondment from Cushman & Wakefield.

KEY CLIENTS

Tech City UK

Delancey

London Borough of Hackney

Derwent London

Microsoft

Resolution Property

RECENT KEY ASSIGNMENTS

Here East, a 1 million sq ft state of the art digital campus encompassing TV/film production, incubator,

exhibition and retail spaces at the former Olympic media and broadcasting buildings

Derwent London’s White Collar Factory

http://www.cushmanwakefield.com/~/media/inline-content/uk/News/Juliette Morgan 26 3 14 2 copy.jpg



APPENDIX B – TERMS AND CONDITIONS

1. PRELIMINARY

1.1 These terms and conditions (the "Terms of Business") shall apply to all agency services provided

by Cushman

& Wakefield LLP, a limited liability partnership under the Limited Liability Partnerships Act 2000 with

registered number OC328588 and having its registered office at 43-45 Portman Square, London,

W1A 3BG (“C&W”, “we” or “us”) to the client to whom a fee confirmation letter (the “Fee

Letter”) is sent (“you”).

1.2 The Terms of Business are to be read in conjunction with the relevant Fee Letter. In the event of

any ambiguity or conflict between the Fee Letter and these Terms of Business, the provisions in the

relevant Fee Letter shall prevail. These Terms of Business and any Fee Letter may only be varied in

writing by agreement between the parties. It is our practice to review and upgrade our Terms of

Business frequently and new versions will be sent to you and agreed with you.

2. DEFINITIONS AND INTERPRETATION

2.1 We are required by the Estate Agents Act 1979 and subsequent regulations to define our agency

involvement with your property which will also be specified in the relevant Fee Letter. If not so

specified, you appoint us as your “Sole Agent”. The following definitions and terms apply to the

relevant type of appointment:

(i) If we have “Sole Selling Rights”, you will be liable to pay our fees, in addition to any

other costs or charges agreed, in each of the following circumstances: (a) if contracts for

the sale of the property or the assignment of the lease are exchanged in the period during

which we have sole selling rights, even if the purchaser or lessee was not found by us but

by another agent or any other person, including you; (b) if unconditional contracts for the

sale of the property or the assignment of the lease are exchanged after the expiry of such

period with a purchaser or lessee who was introduced to you during that period or

with whom we had negotiations about the property or the lease during that period.

(ii) If we are appointed as your “Sole Agent”, you will be liable to pay our fees, in addition

to any other costs or charges agreed, if at any time unconditional contracts for the sale of

the property or the assignment of the lease are exchanged: (a) with a purchaser or

lessee introduced by us during the period of our sole agency or with whom we held

negotiations about the property or lease during that period; or (b) with a purchaser or

lessee introduced by another agent during that period.

(iii) Where we act on your behalf as sole agent where you are a potential “Purchaser or

Lessee” of any interest in property, then unless agreed otherwise in the relevant Fee

Letter, you will be liable to pay our fees, in addition to any other costs or charges agreed

in each of the following circumstances: (a) if unconditional contracts for the acquisition

of a lease or any other interest in the property are exchanged in the period during

which we are appointed as agent, even if the property was not found by us, but by

another agent or by any other person, including you; or (b) if unconditional contracts

in respect of the acquisition of a lease or any other interest in the property are exchanged

after the expiry of such period, but the property was either introduced to you or

negotiations occurred during the period of our appointment.

(iv) Where we act as “Joint Agent”, references to "Sole Agent" and "Sole Selling Rights"

in this clause 2.1 will be deemed to be made to "Joint Agent" and "Joint Selling Rights".



2.2 Where agency services are provided in relation to leases, references to "property" and

"sale of the property" in this clause 2.1 and any other clause of these Terms of Business shall be

deemed to be made to "lease" and "sale / assignment / surrender of the lease" respectively.

Where shares in a company owning the property are sold pursuant to any relevant Fee Letter,

references to “property” and “sale of the property” shall be deemed to be made to the sale of all or

a substantial part of such shares.

2.3 Where conditional contracts are exchanged we agree that such contract will be deemed to be

unconditional on the day on which the relevant condition(s) is or are satisfied or waived or, if

earlier, on the date of completion of the transaction.

2.4 Where the relevant transaction is completed without the prior exchange of contracts, we agree

that completion day will be deemed to be the date of exchange of unconditional contracts.

3. BASIS OF FEES

3.1 The basis of our fees for agency services is set out in the relevant Fee Letter.

3.2 Subject to the provisions in the Fee Letter and these Terms of Business, you shall pay our fees

upon completion of contracts. We may agree with you that our fees (or a proportion

thereof) be paid upon exchange of contracts. In such circumstance you shall not be entitled to

ask for a refund of all or any part of the fees in the event that, for any reason whatsoever, the

contract shall not be completed. Payment is due within 15 days of our invoice date.

3.3 If you do not dispute with us an invoice or any part thereof within 15 days of the date of such

invoice, you shall be deemed to have accepted the invoice in its entirety.

3.4 If we are required by you to undertake any additional work in relation to an instruction, you shall

pay additional fees based upon our usual rates. We shall notify you of the amount of such additional

fees.

3.5 You shall pay all applicable VAT in addition to any fees and disbursements at the applicable rate.

3.6 Where, in relation to agency services for leases, our fees are calculated as a percentage of one

year's annual rent, such rent will be calculated as the average annual rent agreed, without taking

into account any rent free or concessionary rental periods.

3.7 Where an existing lease is to be assigned or acquired, in addition to the fee calculated on the basis of

the passing rent (i.e. the current rent payable), you shall be obliged to pay a fee, calculated at

the rate specified in the relevant Fee Letter, on any positive or negative premium given or

received.

3.8 Where you exchange contracts for the sale or grant/assignment of a lease over a property

which is to be constructed, completed or refurbished prior to completion of the sale or letting or

enter into a development agreement relating to the forward purchase or funding of a property, you

shall pay one half of the fees on exchange of contracts or upon entering into the development

agreement and the balance on completion of the sale or lease or upon occupation of the property,

whichever is earlier. In the event that the purchaser or tenant refuses to complete the contract as a

consequence of the works not having been properly and/or timely completed, you shall be obliged

to pay the fees in full, as if the contract had been completed in accordance with its terms, at the

time when the contract is terminated. In the case of development agreements, you shall be

obliged to pay the fees in full notwithstanding that retentions may be held beyond the completion

date in line with retentions made under the building contracts or otherwise.



3.9 Where a capital receipt is to be obtained by you from a property, you agree that your solicitor

shall deduct the fees and costs plus VAT payable hereunder from the sale proceeds and remit the

same directly to us on completion, upon our request.

3.10 Where we are instructed to provide agency services to one of your subsidiaries or

associate/related entities or should you subsequently request that another entity be substituted for

you at a later stage in a transaction and we are unable to seek or obtain payment of any

outstanding monies for whatever reason, you shall remain primarily liable to pay those outstanding

monies if the subsidiary, associate/related or other entity does not meet its liabilities in relation to

the instruction.

3.11 Where a transaction or project does not fully complete due to you withdrawing for whatever

reason, you shall pay us an abort fee (on a quantum meruit basis) forthwith upon the cessation of

our services unless specifically agreed otherwise.

4. INTEREST

You shall pay interest on the amount of any invoice for fees, marketing costs or other

disbursements that remains unpaid for 15 days after the date of the invoice. Interest shall be

payable at the rate of 4% over the base rate of Barclays Bank PLC from the date of the invoice

until payment is made whether after or before judgement.

5. DISBURSEMENTS

You shall pay all disbursements incurred by us in the provision of our services at least quarterly in

arrears from the date they were incurred. Disbursements include, but are not limited to: maps,

plans, research, photography, copying of documents or plans, messenger delivery, costs of obtaining

external information on companies, properties, demographic or other similar information, any

reproduction, copying or other royalties incurred, additional bound copy reports, costs of external

information/references obtained and key cutting, travel and subsistence expenses at their actual cost

and car mileage at the standard AA scales.

6. MARKETING COSTS

6.1 We will inform you of any proposed marketing costs that we will incur on your behalf. We will

provide cost estimates for any initial marketing campaign at the time of taking instructions

and of further proposals if additional marketing is required.

6.2 Cost estimates will be either best estimates or based on actual quotations from our suppliers.

Final costs may differ from estimates provided. Advertising and printing rates provided will be

from the publishers' rate cards current at the date of our marketing proposals. You shall be

liable to pay any additional sum charged by the suppliers for the correction of mistakes in artwork

or other advertising material which are not caused by them. The individual printer or supplier's

terms and conditions will apply to all of your work placed with it. All costs are gross and we

will retain the usual trade discounts offered by newspapers, periodicals or other media

suppliers.

6.3 We may require advance payment of any marketing or other anticipated costs in whole or in part to

be incurred on your behalf. Alternatively you may choose to instruct the suppliers directly.

Where the sum advanced by you for marketing costs exceeds the actual marketing costs incurred,

such excess shall be repaid to you, without interest, once all our invoices and accounts have been

finalised and settled. Where the marketing costs exceed the sum advanced by you, you shall pay the

amount of any difference to us immediately on request.

6.4 You shall reimburse all marketing costs incurred on your behalf as and when the costs are incurred,

irrespective of completion of the transaction to which our services relate.



7. INFORMATION ON THE PROPERTY

7.1 You will provide us with all material information relating to the property, any buildings, building

services and/or property services. Where you provide any such information to enable us to

provide our services properly, you acknowledge that we will rely on the accuracy, completeness and

consistency of any information supplied by you or on your behalf and, unless otherwise specifically

instructed in writing, we will not carry out any investigation to verify such information. We accept

no liability for any inaccuracy or omission contained in information disclosed by you or on your

behalf, whether prepared directly by you or by a third party, and whether or not supplied directly to

us by that third party and you shall indemnify us should any liability arise.

7.2 You shall be responsible for checking that the property particulars and description that we prepare

in relation to the property are accurate and not in any way misleading. You shall notify us

immediately should any such particulars or description be or become in any way inaccurate.

7.3 Unless otherwise advised by you in writing, we will provide our services on the following

assumptions:

(i) information provided as to the extent of and ownership of the property is complete and

correct and that there are no encumbrances or unduly onerous or unusual easements,

restrictions, outgoings or conditions attaching to the property save as specifically notified to

us;

(ii) there are no environmental matters (including but not limited to actual or potential land,

air or water contamination, or by asbestos or any other harmful or hazardous substance)

that would affect the property, any development or any existing buildings on the property

in respect of which the services are provided or any adjoining property, and that we shall

not be responsible for any investigations into the existence of the same and that you are

responsible for making such investigations;

(iii) the property and any existing buildings are free from any defect whatsoever;

(iv) all the building services (such as lifts, electrical, gas, plumbing, heating, drainage and air

conditioning installations and security systems) and property services (such as incoming

mains, waste, drains, utility supplies, etc) are in good working order without any defect

whatsoever;

(v) any building, the building services and the property services comply with all

applicable current regulations (including fire and health and safety regulations);

(vi) the property and any existing building comply with all planning and building regulation,

have the benefit of appropriate planning consent or other statutory authorisation for the

current use and no adverse planning conditions or restrictions apply (which includes but is

not limited to, threat of or actual compulsory purchase order);

(vii) appropriate insurance cover is, and will continue to be, available on commercially

acceptable terms for any building incorporating types of construction or materials which

may pose an increased fire or health and safety risk, or where there may be an increased

risk of terrorism, flooding or a rising water table; and

(viii) items of plant and machinery that usually comprise part of the property on an assumed sale

are included in the property but items of plant and machinery that are associated with the

process being carried on in the property or tenants trade fixtures and fittings are excluded

from the property.



8. MEASUREMENTS

8.1 Where we are required to measure a property we will generally do so in accordance with the

RICS Code of Measuring Practice. However, you should specifically note that the floor areas

contained in any report we may publish are approximate and if measured by us will be within a

3% tolerance either way. In cases where the configuration of the floor plate is unusually irregular

or is obstructed, this tolerance may be exceeded.

8.2 We will not be able to measure areas which we are unable to access. In these cases we may

estimate floor area from plans or by extrapolation. Where we are required to measure land or site

areas, the areas will be approximate and will be measured from plans supplied or from

Ordnance Survey plans. They will not be physically checked on site.

9. MANAGEMENT OF THE PROPERTY

We shall not be responsible for the management of the property nor have any other

responsibility (such as maintenance or repair) in relation to the property. We shall not be liable

for any damage that may occur while the property is unoccupied. The property shall be your sole

responsibility.

10. CONFLICTS OF INTEREST AND ANTI-CORRUPTION

10.1 We have conflict management procedures designed to prevent us acting for one client where

there is or could be a conflict with the interest of another client for whom we are acting. If you are

aware or become aware of a possible conflict of this type, please raise it immediately with us. If a

conflict of this nature arises, then we will decide, taking account of legal constraints, relevant

regulatory rules and your and the other client’s interests and wishes, whether we can continue

to act for both parties (e.g. through the use of separate teams with appropriate Chinese

Walls), for one only or for neither. Where we do not believe that any potential or actual conflict of

interest can be managed appropriately, we will inform you and consult with you as soon as

reasonably practicable as to the steps to take.

10.2 You acknowledge that we may earn commissions, referral fees and may charge handling fees

connected to the services that we perform and agree that we shall be entitled to retain them

without specific disclosure to you. We will not accept any commissions or referral fees in

circumstances where we are of the reasonable belief that they would compromise the independence

of any advice that we provide to you.

10.3 It is not our policy to provide any services for financial gain either directly or through connected

persons, to a prospective purchaser or tenant in respect of a property for which we are instructed

as estate agents by the seller/owner, until unconditional contracts have been exchanged. We will

notify you if we are instructed by a prospective purchaser or tenant to provide such services.

10.4 We confirm that we will not, and will procure that our employees will not, knowingly engage in

any activity which would constitute a breach of the Bribery Act 2010 and that we have in place a

compliance programme designed to ensure compliance with the terms of the Bribery Act 2010.



11. LIMITS OF OUR ADVICE FOR ACQUISITIONS

11.1 Where you are a prospective purchaser / tenant, you shall be responsible for ensuring that the

property is suitable for your needs and fit for purpose and for carrying out such investigations and

surveys as are necessary or convenient for this purpose and we will have no responsibility for this.

11.2 We will not carry out on behalf of a prospective purchaser/tenant any investigation as to the

legal title to the property and, unless specifically instructed in writing, any investigation as to the

environmental status of the property, the structural condition of any building, the condition of the

building services and property services or compliance of the property with current regulations

(including fire, health and safety, planning and building regulations) nor shall we investigate ground

conditions, potential flood risks, or test that any services within or supplied to the property are in

working order and are adequate for your purposes.

12. APPOINTMENT OF THIRD PARTIES

12.1 We may need to appoint third party agents on your behalf if we think it desirable and we shall

agree this with you in advance. References in the relevant Fee Letter and these Terms of

Business to results being achieved through our agency services will include the situation where the

results have been achieved in whole or in part through any such third party agents. On payment of

our fees, we shall be liable for any commission payable to any such third party agents.

12.2 We shall procure an Energy Performance Certificate (“EPC”) on your behalf via a third party prior

to the production of any marketing material unless you inform us in writing that you have instructed

another party to provide the EPC. We shall not be responsible for any fines that result as a

consequence of you failing to obtain an EPC where you have informed us that you have instructed a

third party to obtain the EPC. In circumstances where we specifically agree to procure an EPC

from a third party, we do so as agent on your behalf and are not responsible for the content or any

delay in producing the EPC. You agree that you will be responsible for any third party costs

associated with producing any EPC.

13. TERMINATION BY NOTICE

13.1 Unless a fixed period has been agreed, either party may terminate our appointment as estate agents

by giving 14 days’ notice in writing to the other party.

13.2 In the event of termination by notice, you shall be obliged to pay immediately all the fees accrued

in relation to our services performed up to the date of termination (and any abort fee) and

subsequently any further fees which would have been payable pursuant to clause 2 or if a

transaction exchanges or completes between you and a third party (or related entity) introduced

by us plus any expenses, disbursements or marketing costs incurred by us or to which we are

committed at the date of termination.

14. REFERENCES

Where practicable, we will, if requested by you, obtain and supply to you appropriate

references of a prospective tenant or assignee for a lease of a property. We shall not be

responsible for the interpretation and verification of any references or accounts obtained. You and

your advisors shall be responsible for assessing the financial strength of the proposed tenant or

assignee.

15. PERSONAL INTERESTS

Under the Estate Agents Act 1979, we have a duty to disclose to a prospective purchaser or tenant

any personal interest we have in a property to be sold or let. You shall notify us promptly on

becoming aware that any of our members or staff might have any such an interest.



16. PROFESSIONAL LIABILITY

16.1 We shall not be liable to you in contract, tort (including negligence or breach of

statutory duty), misrepresentation, restitution or otherwise, arising in connection with the

performance or contemplated performance of the services in respect of:

(i) any direct loss of profit;

(ii) any indirect, special or consequential loss whatsoever howsoever caused including without

limitation (a) indirect loss of profit; (b) loss of business; (c) loss of goodwill; (d) loss of use

of money; (e) loss of opportunity, and we agree that the sub-clauses of this clause shall be

severable.

16.2 We shall not be liable to you in negligence for pure economic loss arising in connection with the

performance or contemplated performance of the services.

16.3 Nothing in these Terms of Business excludes or limits our liability: (i) for death or personal injury

caused by our negligence; (ii) for any matter which it would be illegal for us to exclude or attempt

to exclude our liability; or (iii) for fraud or fraudulent misrepresentation.

16.4 Where a third party has contributed to the losses, damages, costs, claims or expenses, we shall not

be liable to make any contribution in respect of the liability of such third party.

16.5 Save in respect of third parties directly instructed by us and not on your behalf, we shall not be

liable for the services or products provided by other third parties, nor shall we be required to

inspect or supervise such third parties, irrespective of the third party services or products being

incidental to or necessary for the provision of our services to you.

16.6 Our total aggregate liability (including that of our members and employees) to you in contract,

tort (including negligence or breach of statutory duty), misrepresentation, restitution or

otherwise, arising in connection with the performance or contemplated performance of the

services shall be limited to an aggregate sum not exceeding twenty times the fee paid for each

instruction accepted.

16.7 We shall be released from our obligations to the extent that performance thereof is delayed,

hindered or prevented by any circumstances beyond our reasonable control (examples being a

strike, act of God or act of terrorism). On becoming aware of any circumstance which gives

rise, or which is likely to give rise, to any failure or delay in the performance of our obligations,

we will notify you as soon as practicable.

16.8 To cover any liability that might be incurred by us, we confirm that we will maintain

professional indemnity insurance through the Lloyds and company insurance market, so long as such

insurance is available at commercially acceptable rates and terms, with insurers of good standing and

repute of not less than £10 million on an each and every claim basis.

17. COMPLAINTS

If you wish to complain about the level of our service to you, in accordance with the requirements

of the Royal Institution of Chartered Surveyors, we have a standard complaints procedure, a copy

of which is available on request.



18. DATA PROTECTION

18.1 We and any of our relevant international partnerships, group companies and affiliated organisations

are data controllers of all personal data collected during the provision of our services. We shall use

such personal data and information we obtain from other sources for providing the agency

services, for administration and customer services, for marketing and to analyse your preferences.

We may keep such personal data for a reasonable period for these purposes. We may need to

share personal data with our service providers and agents for these purposes. We may

disclose personal data in order to comply with a legal or regulatory obligation and you may

request, in writing and upon payment of a fee, a copy of the details held about you by us.

18.2 To help us to make credit decisions about you, to prevent fraud, to check identity and to

prevent money laundering, we may search the files of credit reference agencies and we may also

disclose details of how you conduct your account to such agencies.

18.3 We may share personal data within our international partnerships, group companies and affiliated

organisations and with our business partners for marketing purposes, which may be to countries or

jurisdictions which do not provide the same level of data protection as the country in which you are

based, or we may send you and your employees information about other organisations' goods and

services. We or any business partners may contact you and your employees, directly or via our

agents, by mail, telephone, fax, email, SMS or other electronic messaging service with offers of goods

and services or information that may be of interest. By providing us with your or your employees'

personal data (whether that data is deemed sensitive or not) including fax numbers, telephone

numbers or email addresses, you and your employees consent to being contacted by these

methods for these purposes.

19. MONEY LAUNDERING REGULATIONS

In order to comply with all applicable money laundering legislation and regulation, we may be

required to verify certain of your details and may ask you to assist us in complying with such

requirements. Where such information is requested, you will provide such information promptly to

enable us to provide our services. We shall not be liable to you or any other parties for any delay

in the performance or any failure to perform our services which may be caused by our duty to

comply with any such legal and regulatory requirements.

20. FREEDOM OF INFORMATION

Where you are a public authority for the purposes of the Freedom of Information Act 2000 (the

"Act") as may be amended from time to time, you shall notify us within five business days of

receiving a request pursuant to the Act requesting information which relates to the business

arrangements between us and you and/or any information we have provided to you at any time. In

recognition of the fact that we may be providing you with genuinely confidential or commercially

sensitive information, you agree to consult us and seek our views on all such requests giving us

reasonable notice to respond prior to making a decision on whether any information should be

publicly disclosed.

21. ELECTRONIC COMMUNICATIONS

We may communicate with each other by electronic mail, sometimes attaching electronic data. By

consenting to this method of communication, we and you accept the inherent risks (including the

security risks of interception of, or unauthorised access to such communications, the risks of

corruption of such communications and the risks of viruses or other harmful devices). In the

event of a dispute, neither of us will challenge the legal evidential standing of an electronic

document and our system shall be deemed to be the definitive record of electronic

communications and documentation.



22. CONFIDENTIALITY

22.1 We owe you a duty of confidentiality. You agree that we may, when required by our insurers or

other advisers, provide details to them of any engagement on which we act or have acted for you,

and that we may also disclose confidential information relating to your affairs if required to do so for

legal, regulatory or insurance purposes only.

22.2 Subject to clause 22.1, we both agree never to disclose sensitive details of transactions or our advice

without the other’s consent. Unless we are expressly bound by a duty of confidentiality which

otherwise overrides this, we both shall be entitled to mention to third parties (e.g. in the course of

presentations, speeches or pitches) and/or publish (e.g. in brochures, marketing or other written

material) that we provide our services to you.

22.3 We shall provide the services to you only for your sole use and for the stated purpose. We shall

not be liable to any third party in respect of our advice. You shall not mention or refer to our

advice, in whole or in part, to any third party orally or in annual accounts or other document,

circular or statement without our prior written approval. The giving of an approval shall be at our

sole discretion.

22.4 We will not approve any mention of our advice unless it contains sufficient reference to all

the special assumptions (if any) to which our advice is subject. Our approval is required whether

or not we are referred to by name and whether or not our advice is combined with others.

22.5 We may make the approval of any mention of our advice, or re-address to third parties our

advice, subject to the payment of an additional fee to cover additional work and professional liability.

23. INTELLECTUAL PROPERTY

All intellectual property rights (including copyrights) in the documents, materials, records, data and

information in any form developed or provided to you by us or otherwise generated in the

provision of our services shall belong to us solely. You are granted an irrevocable, non-exclusive,

royalty-free licence to use or copy such intellectual property rights for any purpose connected

with the property.

24. INSURANCE ACTIVITIES

We are the appointed representative of Cushman & Wakefield Corporate Finance Limited (or other

such subsidiary as is relevant from time to time) which is authorised and regulated by the Financial

Services Authority under the Financial Services and Markets Act 2000 to make arrangements for

general insurance cover on behalf of clients. We are not authorised to advise on or sell insurance

policies. Where any insurance arrangements are to be made on your behalf, they will be undertaken

by us under our appointed representative agreement with Cushman & Wakefield Corporate Finance

Limited who will retain the responsibility to ensure that such arrangements meet the requirements

set by the Financial Services Authority.

25. ASSIGNMENT

Neither party shall be entitled to assign this contract or any rights and obligations arising from it

without the prior written consent of the other, such consent not to be unreasonably withheld.



26. GENERAL

26.1 If any provision of these Terms of Business is found by any court, tribunal or administrative body

of competent jurisdiction to be wholly or partly illegal, invalid, void, voidable, unenforceable or

unreasonable it shall to the extent of such illegality, invalidity, voidness, voidability,

unenforceability or unreasonableness be deemed severable and the remaining provisions of these

Terms of Business and the remainder of such provision shall continue in full force and effect.

26.2 Failure or delay by us in enforcing or partially enforcing any provision of these Terms of Business

shall not be construed as a waiver of any of our rights under these Terms of Business.

26.3 No term of the relevant Fee Letter or these Terms of Business is intended to confer a benefit

on or to be enforceable by any person who is not a party to them. The application of the

Contracts (Rights of Third Parties) Act 1999 is expressly excluded.

26.4 All Fee Letters and these Terms of Business shall be governed by and be construed in accordance

with English law. Any dispute arising out or in connection with the services shall be submitted to

the exclusive jurisdiction of the courts of England and Wales.

26.5 References to “partners” of Cushman & Wakefield LLP are used to refer to a member of

Cushman & Wakefield LLP or an employee or consultant with equivalent standing and

qualifications. A list of the members of Cushman & Wakefield LLP and of the non-members who

are designated as “partners” is open to inspection at our registered office, 43-45 Portman Square,

London, W1A 3BG.

www.cushmanwakefield.com

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