influence investors: secret twitter tactics for fundraising
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Course Objective
To understand why and how to use Twitter to engage with investors and influencers.
Key Learning Outcomes
● Build a Twitter Profile● Twitter Best Practices● Know how to find Investors & Influencers● Understand how to use Twitter to Open and
Engage in Dialogues● Use Twitter as tool to demonstrate Thought
Leadership
Twitter is:● A great way to find investors and influencers● A great tool to learn about people● A way to find commonality● A tool that demonstrates social savvy
Why Twitter is Important
Unprecedented Access to People
● People have made a lot of money on their network and information sources. The value of that premium has decreased because you can now find and engage with people and quality information on Twitter.
● Real investors want to be found ● Real investors want to engage in dialogue● Don't waste time with the wrong people
Building a Robust Twitter Profile
● Quality Picture / Images● Customize Name● Description about your passions / capabilities ● Include handles to other affiliations
How to use the Tool
Establish a parameter that works for you:1. Put on autopilot2. Curate followers manually3. Stay privatefactors● Quantity vs. Quality ● Consumption vs. Broadcasting
Integrate Twitter into Workflow
● Spend a few minutes every day● Mention a person in a Tweet● Share your thoughts, insights and what you
find interesting● Read up on what other people are saying
● Identify who follows investors○ Other investors (VCs / Angels)○ Influencers
● Searching○ By title○ By location○ By company/industry
● Building a list of investors and influencers○ Use a CRM!
Finding Investors
Engaging Dialogues
● Find Commonality● Engage in current topics
○ Share thoughts on a point they made○ Share things that your target may be interested in
● Do NOT ask for MONEY!!!!
Eliminating Investors
● Use Twitter to eliminate people from your list.
● If they do not share your values, move on.
Action Plan● Establish robust Twitter Profile
○ Complete profile / brading "You" ○ Share personal passions
● Integrate Twitter into Workflow○ Follow people after meetings○ Interact with the people via the platform
● Publish Thought Leadership ○ Share insights / points of view○ These will break down barriers with cold
connections○ Link to published articles○ Link to videos
Next Steps
● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com