influencer marketing m2 workshop - vietnam business · 2017-08-03 · influencer marketing m2...
TRANSCRIPT
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CONSUMER INSIGHT FROM SOCIAL LISTENING
INFLUENCER MARKETING M2 WORKSHOP
How people react to influencer marketing activities
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CONSUMER INSIGHT FROM SOCIAL LISTENING
A POPULAR WAY OF USING KOL
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551 comments
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Brand-relevant comments: 10%
CONSUMER INSIGHT FROM SOCIAL LISTENING
BRAND-RELEVANT CONVERSATION IS MORE IMPORTANT THAN HOW MANY COMMENTS WE GAIN
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CONSUMER INSIGHT FROM SOCIAL LISTENING
HOW TO CHOOSE KOL
Slide 4
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CONSUMER INSIGHT FROM SOCIAL LISTENING
LET’S HAVE A LOOK AT 2 SUCCESSFUL CASES OF USING CELEB KOLS
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CONSUMER INSIGHT FROM SOCIAL LISTENING
THE KOL MAY NOT TALK DIRECT ABOUT BRAND LET COMMUNITY DOES
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CONSUMER INSIGHT FROM SOCIAL LISTENING
Bitis Hunter = Son Tung shoes
MAKE FANS COMMUNITY PROUD OF THEIR IDOL
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CONSUMER INSIGHT FROM SOCIAL LISTENING
OR DON’T HIDE JUST TELL THEM THE CAMPAIGN IS COMMERCIAL THP campaign: recall brand name/ brand tagline to win mobile phone scratch card with KOL
Link Link Link
product-relevant comments 70%
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CONSUMER INSIGHT FROM SOCIAL LISTENING
OR DON’T HIDE JUST TELL THEM THE CAMPAIGN IS COMMERCIAL Samsung Galaxy J7 Prime product review
product-relevant comments
38%
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CONSUMER INSIGHT FROM SOCIAL LISTENING
THERE’S NO FORMULA FOR KOL CAMPAIGN SUCCESS BUT SOME TIPS YOU CAN CONSIDER
Choose the best suit KOL Reach – Resonance –
Relevance
Don’t hide commercial purpose if that’s celeb
KOL Let KOLs do their job
Fans need conversation Not a post
BRAND-RELEVANT CONVERSATION IS WHAT WE SHOULD EXEPECT
THANK YOU