influencer marketing success stories · leverage on ai tools and end-to-end solutions to drive...

Influencer Marketing Success Stories

Manager, Influencer Marketing

4 years experience inSocial Media andInfluencer Marketing Industry● Strategy Planning● Regional Campaign Management● Managing influencer campaigns worth

over USD$500k contract value

Bvern Yip

Who we areAnyMind Group is the parent company of AdAsia Holdings, TalentMind and CastingAsia. Along with a proprietary AI-driven matching engine to enable industries, businesses and professionals with a suite of solutions.

Enable advertisers and publishers to leverage on AI tools and end-to-end solutions to drive brand and business

growth.

Founded April 2016

13 Offices 11 Markets

Employees 3 Industries

Transform industries through AI

Equip marketers with the power to drive influencer marketing campaigns through

artificial intelligence, enabling smarter, more efficient and scalable influencer

marketing.

Series A 14.5MSeries B 21.4M

Companies

>500

Enable recruitment and human resource professionals with the ability to make smart, data-backed decisions and

action, enabling efficiency and scalability through artificial intelligence.

Strategic partner

AGENDA

Influencer Marketing

● Social Media Trend

● Influencer Marketing Solution

● Successful Case Study

SOCIAL MEDIA TREND2019

©2019 AnyMind Group | All Rights Reserved.

Instagram17.5M active users in Malaysia.

25 to 34 y.o. is the largest agegroup that is active in IG.

Content: Let your visual do the talking, trendy feature (Poll, IGTV, GIF Stickers).

Facebook22.7M active users in Malaysia.

Target to all age group in the market.

Content: Long wording and Educational content.

Sources: Hootsuite; We Are Social; Instagram; Data Reportal

YouTubeTop YouTuber subscription broke over 2M subscribers.

Content:Social Challenge, Unboxing, Review or Vlogs.


The Rising Social Media Platform for

GEN Z

INFLUENCERMARKETINGSOLUTIONS


One-stopInfluencerMarketingSolution

Engagement and

Word of Mouth

LocalizationCampaign

Build Positive Image

and Trust

AFTER A SUCCESSFUL INFLUENCER MARKETING,

NOW IT’SNEW ERA OF

‘Micro Influencers‘

WHY DO THEY MATTER?They deliver

engagementThey are cost

effectiveThey drive social buzz

Their opinions are more trustable

6.7x60%

14

Food & Beverage Parenting Fashion & LifestyleTravel & Leisure

Tech & GadgetFitness & Health Entertainer Beauty

Example of Personas

Influencers we worked with

Our cross-countrydigital marketing

experiences

©2019 AnyMind Group | All Rights Reserved.17

58 Influencers joined 1M Reach

60K Engagement

To increase and sustain product launch awareness

AdAdsia x Etude House


30 influencers joined 145K Reach

11K Engagement

O2O Example with Influencer Marketing

AdAdsia x Well-known camera brand


15 Mid - High tier influencers 37 Micro Influencers

750K Reach86K Engagement

To drive awareness and understand your local audience

AdAdsia x Ecolite


26M Reach7M total views in a month

Over 2K Downloads

To spread awareness and expand brand reputation in new market

AdAdsia x glitsy


440K Reach38K Engagements192 Posts (Installs)

The importance of understanding your product and audience

AdAdsia x Filter App


A single movie has gain350K

total views in a weekOver 32% Download rate

Localization and be relevant to your audience

AdAdsia x Marketplace App

23

Obstacles in Influencer Marketing

Monitoring activities - Long,tedious and complicated

TIME - Consuming

CONTACT - Limited contact details available to talk to the influencer.

MEASURING ROI - How to evaluate the success of the campaign

Finding/Acquiring -The right Influencer

ROI

Payment - Cost per impression or Cost per engagement

$

Pick and reach the right Influencers for your brand

Avg. LikesAvg. CommentsAvg. ViewsEngagement Rate

Subscribers Data

Total AudienceCountryGenderAge

Marketplace Dashboard for Micro Influencer

Total PostTotal CostCost Per EngagementCost Per ViewEarned ValueEngagement RateNumber of Likes, Comments, Shares, and Engagement Rate

Real time results Access Influencer post and check content easily

Maintain and analyze result for each influencer with 1 single platform


Influencers

36,000+ Exclusive creators

100+ Followers

170,000,000+

Influencer Database

Report dashboard

Effective Channel Key Metrics

Brands

500+ Available Country

17+ MCN official partner

Right Influencer

THANK YOUVisit Us At

Booth No. 9Bvern Yip

[email protected]

influencer marketing success stories · leverage on ai tools and end-to-end solutions to drive...

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