influencer marketing to reach golfers

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Influencer Marketing for Golf Brands

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Page 1: Influencer Marketing to Reach Golfers

Influencer Marketing for Golf Brands

Page 2: Influencer Marketing to Reach Golfers

Overview

INFLUENCER MARKETING OPPORTUNITY GET STARTED

Page 3: Influencer Marketing to Reach Golfers

Industries outside of golf have realized the power of influencers to boost brand awareness and impact consumer purchases, while the majority of golf brands have been slow to adapt to the new realities of consumer buying behaviors.

Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. — Tomoson

74 percent of consumers use social media to make purchase decisions. — Sprout Social

The Year of Influencer Marketing in Golf 92%

of people trust recommendations from

individuals (even if they don’t know them) over brands.

-Nielsen Survey

Page 4: Influencer Marketing to Reach Golfers

In 2017, 54 intends to transform the way golf products are marketed.

Due to the rising use of ad blocking technology, the decline in traditional TV and media consumption, and the ever increasing role of social media, golf brands need influencers to reach consumers in 2017.

Influencer Marketing: Top Method for Acquiring Customers in 2017 84%

of brands will use influencer marketing in 2017!

-eMarketer

Page 5: Influencer Marketing to Reach Golfers

Will influencer marketing be part of your strategy in 2017?

Page 6: Influencer Marketing to Reach Golfers

54 is a marketing agency with deep connections to top golf brands.

Who Are We?

A Few of the Brands We Work With.

CLUB CAR • TEETIMES.COM

• PERRYGOLF • PINE NEEDLES AND MID PINES

• TEEOFF.COM • EZLINKS GOLF

• PINEHURST RESORT • SOFTSPIKES

• U.S. KIDS GOLF • GOLFNOW • NICKLAUS

GOLF CHANNEL • PGA NATIONAL RESORT

• YAMAHA GOLF-CAR COMPANY

• NATIONAL GOLF FOUNDATION

• GLOBAL GOLF POST

• GOLF PRIDE • MACGREGOR GOLF

Page 7: Influencer Marketing to Reach Golfers

54 is the right partner at the right time to help you find and connect with the top influencers in golf.

Opportunity

Leverage the trust and goodwill of golf’s top influencers to

reach your customers.

Influencer marketing will not only help you reach new audiences, but also trusted influencers can bring credibility to your brand and make it easier to build a connection with his or her followers that translates into sales.

Why Partner with 54?

• We have relationships with top golf influencers.

• 54 will introduce you to influencers who fit your brand and already love your products.

• Our experienced team will create and manage influencer marketing campaigns that drive results.

• From robust multi-channel influencer marketing campaigns to pay-for-performance affiliate marketing programs, 54 offers a full range of options.

Page 8: Influencer Marketing to Reach Golfers

We make influencer marketing easy.

54 will identify the right influencers and strategies to achieve your marketing

objectives.

Campaigns:

• 54 will introduce you to our community of top golf influencers.

• You will receive regular updates with the profiles of new influencers.

• We will manage every detail of your influencer marketing campaigns to ensure success.

• 54 has experience working with influencers and can negotiate the right compensation based on the going rate.

• Our suite of analytics tools will allow you to measure and report campaign results.

Opportunity

Page 9: Influencer Marketing to Reach Golfers

Join our unique affiliate marketing program,

SocialBoutique. SocialBoutique operates on a pay-

for-performance model. Pay influencers a commission for selling

your products directly from their Instagram, Facebook and blog.

Affiliate Marketing:

• Set the commission rate that works for you, and pay only when a sale is made.

• Get additional value out of the sponsorships and influencer relationships you already have through SocialBoutique.

• Setup takes only minutes and doesn’t require the assistance of your web development or e-commerce teams.

• Track sales made through multiple influencers in one simple dashboard.

• Use SocialBoutique with your influencer marketing campaigns and continue to generate brand awareness and sales after the campaign ends.

Opportunity

Page 10: Influencer Marketing to Reach Golfers

Turn their desire into sales.

• SocialBoutique makes it easy for consumers to shop the products they love from the influencers they trust through Instagram, Facebook and blog posts.

• Influencers create a desire for your products. SocialBoutique captures the consumer’s impulse to buy and turns it into sales on your e-commerce site.

Affiliate Marketing:

Opportunity

Page 11: Influencer Marketing to Reach Golfers

Influencers sell your products through shoppable feeds on their social channels and

blogs.

• Extend influencer engagements long after your campaign has ended by incentivizing influencers to promote your products to their fan base.

• SocialBoutique works on a pay for performance model. You set the commission and pay only when a sale is made through the influencer.

• 54 will set up your free SocialBoutique account.

• You select the commission rate.

• Simply install the tracking pixel to track sales.

Add SocialBoutique to your influencer marketing

campaigns to drive sales.Affiliate Marketing:

Opportunity

Page 12: Influencer Marketing to Reach Golfers

How Does SocialBoutique Work?

CONNECT YOUR INVENTORY

Influencers easily search for your products and attach them to their

Instagram posts.

ATTACH PRODUCTS TO POSTS

3

SocialBoutique is easy to use and does not

require the assistance of your web team.

1APPROVE SELECT

INFLUENCERS

Give select influencers access to your

inventory through SocialBoutique.

2

After attaching products, posts are

published to the influencer’s

SocialBoutique.

POSTS PUBLISHED TO SHOPPABLE FEED

4

Influencers can place SocialBoutique on

Instagram, Facebook and their blogs.

FOLLOWERS CAN SHOP PRODUCTS ANYWHERE

5

Page 13: Influencer Marketing to Reach Golfers

Get started with 54’s golf influencer marketing program today, and start reaching your customers through the influencers they trust!

Contact Rachael Wachstein to learn more.

[email protected]

Get Started with 54 Today!