influencer[1]

U R E T E K

www.URETEKHoldings.com 1

Becoming an Influencer

U R E T E K


• To provide the knowledge and tools to help you connect and engage with your customers using social media

• To provide a foundational knowledge on social media to help you become an influencer of the URETEK brand and create partnershipson Facebook and Linkedin

PRESENTATION OBJECTIVE

U R E T E K


• We engage in social interactionsevery day, from home to the office

• These interactions influence our decisions, both professionaland personal

• Friends and connections listen tosuggestions and advice, makingdecisions based on trust

COME TOGETHER

U R E T E K


• 51% of Facebook users are likely to buy brands they follow online

• 50% of all social media users — about 1 billion — follow online friends’ recommendations for products and services, as well as brands,such as URETEK

LIFE ONLINE AND OFF

"People don't buy from brands; they buy from people they know and trust,"

— Michael Idinopulos, chief marketing officer of PeopleLinx

U R E T E K


LINKEDIN PARTNERSHIPS

Hold the Power of Partnership in the palm of your hand

U R E T E K


LINKEDIN GROUPS

U R E T E K


LINKEDIN GROUPS

• Linkedin discussion groups lead to a whopping average of 86% lead Conversion• Company pages typically generate just

10%

U R E T E K


FACEBOOK GROUPS

• Highest traffic occurs mid-week between 1 to 3 pm

• On Thursdays and Fridays, engagement is 18% higher

U R E T E K


FACEBOOK GROUPS

U R E T E K


FINDING THE RIGHT GROUP

• Keywords and Location searches.

• Activity, Activity, Activity

• Choosing quality

• Once in a Group — Engage

U R E T E K


RELEVANT CONTENT

• URETEK Mid-Atl, ICR, USA, S. Africa

• URETEK blog

• Box• URETEK affiliates,

partners• Competitors

U R E T E K


RELEVANT CONTENT

Find more content through:

• Peers• Contacts• Traditional Media

• ABC, NBC, FOX, CNN, Forbes

• Websites:• ENR• Geosynthetics

Mag• ISSMGE

U R E T E K


STARTING CONVERSATIONS

• Like, Comment, Share

• Humanize content

• Listen

• Keep itReal

• GiveThanks

U R E T E K


“LinkedIn has leveled the playing field, allowing business owners all over the

world the opportunity to Find, Connect and Build a Relationship with their target market regardless of

industry or location.”— Alex Pirouz,

Linkedin influencer

COMPLETING THE LINK

U R E T E K

www.URETEKHoldings.com

BRANDING

15

What is branding?

• Consideration

• Evaluation

• Buy

• Enjoy, Advocate, Bond

What does Social Media mean for branding?

U R E T E K


SOCIAL MEDIA SELLING

16

• What does it mean for you?– The average sales rep has to

generate 70% of their own leads

– Facebook raises lead generation by 41%

– Employees who share company blog posts gain 67% more leads

– 53% of sales influencers gain opportunities through coworkers on Linkedin

U R E T E K


SOCIAL MEDIA SELLING

17

“Social selling on LinkedIn changes the game from a cold numbers approach to a

high-quality, low-volume, trusted approach. Leverage personal relationships within your professional network to drive sales results.”

— Ralf VonSosen, LinkedIn Sales Solutions

U R E T E K


ROLE OF THE SALESPERSON

18

Subject Matter INFLUENCER

Expert: having, involving, or displaying special skill

Or knowledge derived from training or experience.

VS

Facilitator: One that helps to Bring about an outcome (as

learning, productivity, or communication) by providing

indirect or unobtrusive assistance, guidance, or supervision

U R E T E K


CALL TO ACTION:

19

• WORLDWIDE REACH

• INCREASED VISIBILITY AND NETWORKING OPPORTUNITIES

• QUALITY OVER QUANTITIY

• IN GROUPS, WE AREN’T NECESSARILY MARKETING

• ON FACEBOOK, BE FUN; ON LINKEDIN, BE PROFESSIONAL

URETEK NEEDS YOU

U R E T E K


www.uretekholdings.com

Jonathan Moore(912) 481-7602

[email protected]

CONTACT

influencer[1]

Documents

u r e t e

linkedin influencer

social media users

linkedin partnerships

social selling

social interactions

leads facebook

facebook users