INFLUENCERS versus
AMBASSADORS
Panel6:InfluencerMarke0ng
@ideasandrew
AMBASSADORS
very satisfied customers and
evangelists
INFLUENCERS
bloggers, celebrity, youtubers & instagramers
INFLUENCERS
defined by the size of their network
AMBASSADORS
defined by the strength of their persuasion
@iamyuking@msbabelovebebes @sarahroisza
INFLUENCERS
support your campaign
AMBASSADORS
sustain your conversation
+
2015….Carrythemessage….SupporttheCampaign
2016….CarrytheMission....SustaintheConversa0on
INFLUENCERS
Motivated to grow their audience
AMBASSADORS
Motivated to help their friends
INFLUENCERS
The commitment level is social
AMBASSADORS
The commitment level is strategic
INFLUENCERS
Fans are drawn to Influencers because of their personality
of their brand
AMBASSADORS
Fans are drawn to Ambassadors because
of their passion of your brand
INFLUENCERS
needed to kick start your
product launch
AMBASSADORS
needed to sustain your
product life cycle
INFLUENCERS
advocate of your content
AMBASSADORS
advisors when you have a crisis
Both Influencers & Ambassadors Need Different Incentives.
Remuneration vs Recognition
Both Influencers & Ambassadors have some
loyalty of your brand.
Short-term vs Long-term
If you wish to move FAR, look for ambassadors
If you wish to move FAST, work with
influencers