influencers vs ambassadors

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INFLUENCERS versus AMBASSADORS Panel 6: Influencer Marke0ng @ideasandrew

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INFLUENCERS versus

AMBASSADORS

Panel6:InfluencerMarke0ng

@ideasandrew

AMBASSADORS

very satisfied customers and

evangelists

INFLUENCERS

bloggers, celebrity, youtubers & instagramers

INFLUENCERS

H I R E D

AMBASSADORS

I N V I T E D

INFLUENCERS

defined by the size of their network

AMBASSADORS

defined by the strength of their persuasion

@iamyuking@msbabelovebebes @sarahroisza

INFLUENCERS

carry your message

AMBASSADORS

carry your mission

INFLUENCERS

support your campaign

AMBASSADORS

sustain your conversation

+

2015….Carrythemessage….SupporttheCampaign

2016….CarrytheMission....SustaintheConversa0on

INFLUENCERS

Motivated to grow their audience

AMBASSADORS

Motivated to help their friends

INFLUENCERS

The commitment level is social

AMBASSADORS

The commitment level is strategic

INFLUENCERS

Fans are drawn to Influencers because of their personality

of their brand

AMBASSADORS

Fans are drawn to Ambassadors because

of their passion of your brand

INFLUENCERS

needed to kick start your

product launch

AMBASSADORS

needed to sustain your

product life cycle

INFLUENCERS

advocate of your content

AMBASSADORS

advisors when you have a crisis

Both Influencers & Ambassadors Need Different Incentives.

Remuneration vs Recognition

Both Influencers & Ambassadors have some

loyalty of your brand.

Short-term vs Long-term

If you wish to move FAR, look for ambassadors

If you wish to move FAST, work with

influencers