influencing data center professionals across the … p… · online advertising and marketing....

INFLUENCING DATA CENTER PROFESSIONALS ACROSS THE WORLD

ONLINE MEDIA PACK 2012

MEDIA PACK

Marcus QueirozData Centre Dynamics Spain S.L.U.

Paseo de la Castellana 121 Esc. Izq. 5oC 28046 Madrid

[email protected]: +55 11 3711 9202Tel: +34 911 331 768.

www.datacenterdynamics.com.br

DATACENTERDYNAMICS FOCUS: MEDIA PACK 2012 DATACENTERDYNAMICS FOCUS: MEDIA PACK 2012

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WWW.DATACENTERDYNAMICS.COM.BRAt the core of our web offering we have developed a taxonomy that helps bring some defi nition to our market at both a global and local level. No easy task considering the number of markets we work in, the number of disciplines (job functions) that converge on the data center space, the number of industry verticals served, and the many different topics of interest.

This core is essential to make sure that our users receive timely and highly relevant information. This in turn also means that our advertising clients can target specifi c groups with specifi c offerings - unfolding a world of opportunity for sales and marketing organizations within the data center industry.

From the more traditional tenure advertising positions to the CPM model we can serve your ads contextually, by market or by user profi le and even by language.

[.com] English language site regularly attracts in excess of 150,000 unique users every month, serving more than 1/2 million pages

[.com.br] Portuguese language site for Brasil launched in August and by October had in excess of 11,000 unique users

In Q2, 2012 we will be launching a French language and a German language version of the DCD web portal

[.es] Spanish language site for Latin America has grown by 139% in the last 4 months

[.cn] We are launching a website for the Chinese speaking data center market in Q1, 2012

For details on costs and demographics relating to a bespoke online campaign contact:[email protected]

CREATIVE SOLUTIONS - ONLINEWelcome Webpage - When a visitor arrives at the FOCUS website a welcome webpage appears, showing one single banner advertisement.The user can either wait 10 seconds for the welcome page to transition to the original destination web page, or they can close it, to go immediately to their destination web page. The Welcome campaign offers the best return on investment out of any online banner solution, as the format appears alone on the web page and allows the banner to have more interactivity time with the viewer.

Pop-Up Banner - A pop-up is an MPU banner that hovers over the web page and slightly obscures content, so that it is recognized as a highly visible banner solution. To close the pop-up advertisement, the viewer must click a small “X” at the top right of the banner. The user will immediately be drawn to the pop-up banner, as it appears to sit above the page and therefore allows the user to have an extended interaction time with the banner, more so than if it were located in the traditional advertising positions on the page.

Page Peel - A Page Peel refers to a high-profi le method of showcasing a larger amount of information than is possible with traditional online banner advertising formats. The users eyeline will be drawn towards the top right of any web page, which will show a dog-ear fold. Revealing a hint of the page behind it, and by hovering over this fold, the entire webpage on the Datacenter Dynamics FOCUS website rolls away, as though it were a page in a book to show a fully branded, informative web page behind it. The user can interact with the content including logos, videos and lead generation forms. This is a great way to showcase particular products and solutions, and in addition it is an unobtrusive, non-distracting, professional and fun advertising solution.

POA - Prices On Application

RATES £GBP $USD €USD

LEADERBOARD COST PER THOUSAND

£120 $200 €140

MPU 1 COST PER THOUSAND £120 $200 €140



BANNER £80 $135 €95

SKYSCRAPER COST PER THOUSAND

£90 $150 €105

Leaderboard 1

Leaderboard 2

MPU 1

MPU 3

MPU 2

Banner

Skyscraper

BENEFITS OF SPENDING ONLINE

Wider Coverage - Online advertising gives your advertising a wider coverage, and this global coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.

Targeted Audiences - Online advertising always helps you to reach your targeted audience, and this helps in making your campaign more profi table and generating more relevant leads.

Affordable - Online advertising can be positioned at an affordable price when compared with traditional advertising costs. With a lesser cost you can advertise to a wider audience and geographical locations.

Easy to Track and Measure Conversion - Measurability and easiness to track conversion rates makes online advertising an effective medium.

Speed - Online advertising is faster - you can serve your advertising options to a wider audience, the moment you submit your advertising campaign.

Flexible Payment - Payment fl exibility is another added advantage of online advertising and marketing. Through online web advertising there is the fl exibility of paying for only qualifi ed leads, by way of guaranteed impressions more commonly referred to as CPM.

Better ROI - Since online advertising is mainly focused on performance based payments, your ROI is sure to be far better with DatacenterDynamics FOCUS when compared with other forms of engagement.

All in all DatacenterDynamics FOCUS’ online options are results driven – and that is working smarter and not harder with more bang for your buck!

2011

MONTH PAGE IMPRESSIONS UNIQUE USERS

January 230,054 52,652

February 277,714 71,343

March 328,469 79,486

April 290,935 81,556

May 360,802 123,305

June 372,111 121,227

July 337,614 109,215

August 358,550 101,564

September 447,657 105,689

October 469,408 111,773

November

December

TOTAL 3,473,314 957,810


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DATE SENT SENT TO OPENED CLICKED ON

ADVERT

September 2011 26,963 7,265 521

September 2011 27,250 4,995 141

September 2011 27,014 7,515 218

October 2011 27,989 6,591 186

October 2011 27,977 5,855 129

October 2011 27,959 6,133 327

November 2011 28,404 6,377 554

November 2011 28,426 6,490 143

DatacenterDynamics FOCUS’ online weekly e-newsletters sponsored focused areas include:

» Leaderboard banner – prominently placed at the head of the e-newsletter and reinforced at the bottom of the newsletter – 2 different banners can be used here

» Text advertisement / Advertorial – embedded in content of the newsletter giving the option to educate and inform the market with a message relevant to your area of excellence

» Skyscraper banner – displayed alongside the content keeping the reader’s attention while scrolling through the News

» Business critical content including featured content, latest news and videos, market insight and upcoming conferences

» 27,000 Global subscribers

» 100% opted in

RECENT SOLUS EMAIL EXAMPLES:

RECENT E-NEWSLETTER STATS:

EMAIL MARKETING - LEAD GENERATIONDatacenterDynamics FOCUS’ global readership provides an excellent opportunity for lead generation and targeted email promotional activities, to feed in to your sales teams’ pipeline through a set of e-shots.

If you want to deliver a specifi c advertising message directly to the inbox of a large and responsive audience, of leading data centre and IT decision makers, there is no better medium than the global database that makes up the FOCUS email database!

We can email your offering to our 3rd party opt-in database, or a subset of that database built around a specifi c and targeted brief, be it geographically or vertically specifi c - in a proven format.

How does this work?

» Proven response rates – It has been proven that email response rates are five times greater than direct mail.

» Wide range of targeted decision makers - We can take your message to a wide variety of targeted audiences: be it a vertical segment, in a specifi c region and in a certain sized company i.e. +1000 employees.

» Speed of execution - Your campaign can be arranged in a matter of hours with fast, effective, measureable results supplied by way of judging your ROI. Your campaign leads reports are compiled and sent weekly or once the lead volume is achieved.

Experience and support - With more than 10 years of online experience, we can advise you on the message, copy, content and audience most likely to yield the best response.

DAILY-E-NEWSLETTERDatacenterDynamics FOCUS’ online highly regarded e-newsletters not only report on the current and topical issues as they break, but also offer a unique advertising platform for your message to reach, the most respected and receptive members of the FOCUS online community.

Delivered through the working week and read by thousands of industry professionals (27,000 as of October 2011), seeking authoritative commentary on the issues affecting your business, e-newsletters can form an effective part of your marketing communication and brand strategy.

» Since the launch of the daily e-newsletter in English, email open rates have increased by 35%

» Click-thru-rates for advertisers have increased by 20%

» Educate and inform our readership as to the commercial opportunities you have to offer with a sponsored text link.

RECENT E-NEWSLETTER EXAMPLE:

PRICES PER EMAIL £GBP €EUR $USD

x 1 email £2,500 €2,880 $4,000

x 3 emails £2,300 €2,660 $3,600

x 6 emails £2,100 €2,440 $3,285

PRICES PER EMAIL £GBP €EUR $USD

Per week £5,000 €5,690 $8.000

Per day £1,300 €1,500 $2,100

Although the average growth of facility profi le will be 9% into 2012, this will still account for more than 30% of global data center investment

On average the SOLUS emails sent to the FOCUS database achieve an open rate of 24% and an 18% CTR

68% of our magazine readers visit our web site everyday as their preferred information resource

38% of our print readers also read our weekly E-newsletter

89% of our newsletter recipients agree that the content is relevant to their work and interests



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WEB SEMINARSDatacenterDynamics FOCUS webinars target data center professionals through a unique, and exclusively sponsored online educational opportunity. The process is simple. We will focus on the area of excellence that you operate in, and work with you from inception to conclusion on the content, with our respected and knowledgeable editorial team.

Our marketing team will take on the responsibility of the promotion, registration, visibility and awareness of the campaign, to our audience and the wider data center community. All you need to do is develop the content with us – ideally with a customer of yours, to give the webinar a point of difference and for it not to be viewed as a vendor pitch.

The benefi t being that you can position your company as a thought-leader whilst building brand awareness. The registrations – live and on–demand attendees, are yours to enter in to your pipeline!

Webinar registration leads with 12 months of real-time reporting —with demographics including name, company, job title, phone, email and more.

Pre event activity

» Content development with the DatacenterDynamics FOCUS Editorial team. We fi nd that, generally, when we announce the customer name, registrations shoot up, questions when answered, have more credence coming from a customer

» Use of targeted, qualifi ed FOCUS databases to recruit attendees, and questions drawn from the DatacenterDynamics Global discussion group on LinkedIn (+6000)

» A joint branded marketing campaign including 3 webinar invite e-mails to our database, advertising on the FOCUS website, the FOCUS Daily newsletter and print adverts in the print edition of FOCUS

Post event activity

» The seminar will be available for on demand viewing for up to a year. You will receive a post event activity report featuring:- Registration stats, attendees demographic breakdown and contact details for attendees and registrants

ROUNDTABLE DISCUSSIONSDatacenterDynamics has extensive experience in creating, promoting and managing events through our conference division.

Round table events are excellent opportunities for organizations that wish to be seen alongside decision makers in the data center sector, or those who want to get involved in shaping the ideas or initiatives that will take the data center sector forward.

Round table events are chaired by our Editor-in-Chief, with a key member of the sponsor company and hand-picked opinion-leaders that are present to discuss a particularly pressing topic that the sponsor of the event wishes to raise, to present their company in a positive light, as thought leaders, pioneers and industry champions.

The round table event is held at a mutually accessible location such as the sponsor’s headquarters, a restaurant or the local DatacenterDynamics offi ce.

Roundtable events can be recorded and photographed so that the transcript, video, audio (focusing on the key issues that are brought up) and photos of those involved in the discussion, are presented in a future issue of FOCUS magazine and on the website.

If covered editorially the piece will state who the sponsor is and give a profi le of each participant involved. The sponsor will receive their company logo at the top of each page of the write up in the magazine and website, providing an end-to-end solution, across multiple platforms.

Packages can be created with your target audience in mind, that can range from San Francisco to Shanghai, all with our unique reach as a global series across multiple continents - please contact us at [email protected] for more information against your proposed brief.

POA - Prices On Application for both Webinars and Round Tables

69% use information in the magazine and on the web site to keep up with market and technology trends.


To date FOCUS webinars have achieved a LIVE attendance rate of 41% of pre-registered attendees

EVENTS THROUGHOUT LATAM

“58% of DCDFOCUS readers Strongly Agree with the statement: I trust DCDFOCUS as a source of information and insight”

- 42% Agree.

DATACENTERDYNAMICS READER POLL MAY 2011

BOGOTÁ

SANTIAGO DE CHILE

CIUDAD DE MÉXICO

BUENOS AIRES

MAJOR SECTORS/VERTICAL

ROLE/POSITION

BRASILIA

SAO PAULO

MADRID

FACILITIES

OTHER

CONSULTANT

SENIOR MANAGEMENT

IT

NETWORKING

COLO/HOSTING/MS

GOV. EDUCATION & RVESEARCH

PROFESSIONAL SERVICES

IT SERVICES

TELECOMS

INFRASTRUCTURE CONSULTING

FINANCE OTHER

ONLINE MECHANICAL SPECS SPECS FOR EMAILS:» HTML fi le should be no more than 30kb» 600px in width» Be aware that animated gifs aren’t compatible with Outlook, only

the fi rst frame will be seen.» Height of header to be no more than 110px» Keep images to a minimum» Email subject header to be no more than 8- 10 words

TYPE SIZE FORMATS

Leaderboard 728 x 90 pixels* Maximum size 40k *Banner Ads are expandable to 728x225 Maximum size 80k.

.jpg; .jpeg; .gif; .png

Banner 728 x 90 pixels* Maximum size 40k *Banner Ads are expandable to 728x225 Maximum size 80k.


MPU 300 x 250 pixels Maximum size 40k


Skyscraper 60 x 160 pixels – Maximum size 40k


www.datacenterdynamics.com.br

influencing data center professionals across the … p… · online advertising and marketing....

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