INFORMATION DESIGN:PERCEPTION/DISCERNMENT,WAYFINDING & INFO OVERLOAD

LIZ RUTLEDGEINFORMATION DESIGN IN THE URBAN ENVIRONMENTMFA DESIGN + TECHNOLOGYPARSONS THE NEW SCHOOL FOR DESIGN 2/15/2012

PERCEPTION + DISCERNMENT

NO HIERARCHY, NO GRID STRUCTURE,

AND EACH SIGN ACTUALLY

DISTRACTS (and detracts) FROM

THE OTHERS

GESTALT IN ACTION

SUNGLASSES

RINGS

bracelets

wat

ches

GROUPING FOR ORGANIZATION

AWFUL HIERARCHY + GROUPING (“learn more” link is the most NOTICEABLE piece of info)

WAYFINDING

???!?

HELLLLLP! I’M TRAPPED!!!

ICON RECOGNITION, COLOR CODING, AND DIRECTIONAL ARROWS

REPETITION OF INFORMATION,

AND LABELS MAPPED TO USER

PATTERNS

A FRIENDLY FACE

INFORMATION OVERLOAD

CRAZY SIGNS

SOME classic web examples

THANK YOU.