info graphic: black twitter real and influential
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8/13/2019 Info graphic: Black Twitter Real and Influential
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B L AC K T W I T T E R
fuels a new
consciousness&movement among black millennials
12% NON-HISPANIC WHITES
14% HISPANICS
black millennials are more lIkeLY to follow
I N F A C T M O R E T H A N O N E Q U A RT E R
28%OF AFRICAN-AMERICANADULT INTERNET-USERS
TWEET, COMPARED WITH
11%18-34 YEAR OLDS SPENT11% MORE TIMEON
TWITTER THAN THOSE
35-44 & 45-64 COMBINED
37.2 PERCENT OF BLACK STUDENTSUSE TWITTER COMPARED TO 2 0 .1% OF WHITE S TUDENTS
A S A R E S U L T
each other on Twitter in order to affirm their beliefsand spark interpersonal conversations.
BLACK TWITTER EMERGED AS A POWERFUL COMMUNITY WITHIN TWITTER
IT SERVES AS A SOCIAL EXPERIENCE, WHERE BLACK USERS GATHER TO EXPRESS THEIR INDIVIDUAL VIEWS &
GENERATE ENORMOUS CULTURE CAPITAL.WE CAN BE OURSELVES.
CONSCIOUSNESS SATISFACTIONDREAM DEFENDERS HAS THE MIDAS TOUCH
PAULA DEENZIMMERMAN JURORS BOOK DEAL
ARMANI
Helped promote the Dream Defenders, an
organization of young millenials focused on
social justice issues that especially effect Black
and Brown people
Black Twitter expressed outrage over a potentialbook deal with a Zimmerman juror.
Helped increase viewership forABCs Scandal and BETs The Game
Dissatisfaction surrounding Paula Deencontroversy sparked #toosoon Twitter frenzy
Black Twitter called out Armani Team for notknowing Idris Elba from Alfre Woodard
and
FAST COMPANY & BLACK WOMEN
Black Twitter calls out Fast Company for notincluding any women of color on their 25Smartest Women on Twitter List
BLACKTWITTERON BLACKTWITTER.COM
CHATTERATION THEROOT.COM
UNFORTUNATELY TENDS TO
BE MORE STEREOTYPICAL OF
BLACK TWEETERS
WE PREFER CHATTERATI WHICH
BOASTS A SELECT GROUP OF
TWITTER USERS
marketSpeak
A snapshot of a closer look
into consumer segments
On Chatterati, you will findinfluential users such as Blackacademics, celebrities, techies
and forward thinkingBlack Tweeters that curate thetop hashtags, popular stories
and retweets.
Black Twitter is highly influential. It fuels
awareness about social justice and expresses
satisfaction with brands, service or events.
DECEMBER 2013
@PEPPERMILLER
HUNTERMILLERGROUP.COM
BLACKSTILLMATTERSI N M A R K E T I N G
When Pepper Miller writes a book best practices change... Here are clear directions on how toengage and grow and prosper -- and how to get your management on board. You need this market.You need this book. --MICKEY BRAZEAL, PROFESSOR, ROOSEVELT UNIVERSITY, CHICAGO
LEARN MORE & GET YOUR COPY BLACKSTILLMATTERS.COM
Black Twitter has a Wikipedia page,
and this establishes its history,influence and credibility.
marketSpeakA snapshot of a closer look
into consumer segments
Market Speak is a compilation of statistics, primary and secondary research and insights from
The Hunter-Miller Group. The Hunter-Miller Group is a market research, and strategic planning
firm that helps corporations positively advance their products and messages to diverse
markets, with a special focus on African-Americans.We invite your comments and suggestions and encourage you to send us names of others
to add to our mailing list for this free publication. Contact us at 773-602-1620 or email us at
Research contributors: Janeen Foriest and Hasani Smith. Designed by Allenhaus.
The Hunter-Miller Group, Inc. All rights reserved.
THEROOT.COM - PATRICE WILLIAMS, 2013PEW INTERNET & AFRICAN AMERICAN LIFE 5/31/2012NIELSEN, 2013 AFRICAN AMERICAN CONSUMER REPORT: RESILIENT, RECEPTIVE AND RELEVANTSOCIAL MEDIA: WHO TWEETS? BY CHRISTOPHER SHEA, THE WALL STREET JOURNAL, MAY 21,2011BLACKENTERPRISE.COM - THE CHATTERATI TOOL BRINGS WORD ON THE STREET INTO THE 21ST CENTURY, JANEL MARTINEZ 9/18/2013
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