infofriend english january 2016

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Publisher & Managing EditorBetson MathaiChief EditorShajan PonnamattomEditorAnjana RajendranSub EditorAmritha S.M.AdvertisementShobana Ranjan: 9037077299, 9946662655, 0495-4040906, [email protected]@gmail.comLayout & DesignJeeja N.K., Infofriend PublicationsPrintingGeethanjali Offset Prints, Calicut.Head OfficeInfofriend, 2nd Floor, Jose Building,Wayanad Road, East Nadakkavu,Nadakkavu. P.O., Kozhikode - 673 011.Kerala, S. India.Tel : 0495 -2366575, 4040906www.infofriend.comPrinted and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

Plantronics Back Beat Sense a perfect choice for muse lovers this seasonRashi Peripherals the “True” Value added is pleased to distribute a wireless head-phone that raises the bar for the category in both features and usability. The new Plantronics BACKBEAT SENSE is a smart headphone that actually knows whether you are wearing them or not. These lightweight comfortable and stylish pair of headphones is an enticing option for Muse lovers this festive season.Lightweight and quietly handsome, the headphones featured in two accents, where some Bluetooth headphones have a multitude of hinges, Plantronics makes do with ear cups that twist around 90-degrees to make the BACK BEATSENSE a little flatter and easier to carry. The metal and plastic feel sturdy and durable, as do the hinges with an additional chic carry case makes it easily portable. The BACKBEAT SENSE headphones have a range of 100 meters making it a premier product to have this feature. With eighteen hours of seam-

less play these headphones are the perfect solution for music enthusiastsThese headphones come with a price tag of Rs 9990. Available in Black and White variants they come with one year of war-ranty. The headsets would be distributed across the country by Rashi Peripherals who enjoy a reach in more than seven hundred and fifty cities across the nation through its 53 branches and 56 service centers, billing to over 9000 partners.

TP-LINK 4 Port and 7 port 3.0 USB HUB with USB 3.0 TP-LINK has introduced its latest series of USB accessories products. These products consist of UH700, UH400 & UE300. All these three products support latest USB 3.0 and are backward compatible, UH700 & UH400 are USB HUB whereas UE300 is USB to Gigabit Ethernet Adapter.The UH700 USB Hub is a great choice to expand the USB ports of your computer

for data transfer when you need to con-nect USB drives, USB mice, printers or other devices simultaneously.The UH400 is your one-stop USB 3.0 hub, connecting all of your portable de-vices to a lightning fast data highway that is capable of reaching transfer speeds of up to 5Gbps, making it 10 times faster than the USB 2.0 standard.

TP Link UH400The UH400 is your one-stop USB 3.0 hub, connecting all of your portable devices to a lightning fast data highway that is capable of reaching transfer speeds of up to 5Gbps, making it 10 times faster than the USB 2.0 standard. Users can simultaneously plug in and run up to 4 USB-based devices such as USB flash drives, mice, printers, external hard drives, smart phone charging/syncing cables and so much more.UH400 USB 3.0 hub gives users the free-dom to connect up to 4 devices at a time. This extends the number of USB ports available to users using laptops or comput-ers with a limited number of ports. Users can also choose to connect multiple hubs to one another to further increase their connectivity options.

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01/JANUARY/2016 6NATIONAL UPDATES

TP-Link appoints Redington as Distrib-utorTP-LINK has announced their partnership with Redington in India for South Region. To explore vast untapped opportuni-ties for the Indian market. The engagement would allow Redg-inton to deal with products from TP-LINK; one of largest player in SOHO router market in India.Redington as a Regional Distribu-tor for south region will play key role in expanding TP-LINK’s busi-ness in this territory.Founded in 1996, TP-LINK has become one of the world's leading providers of SOHO & SMB net-working products, offering both innovative and award winning solutions to the market. Ranked No. 1 provider of WLAN prod-ucts, TP-LINK supply to over 120 countries, serving tens of millions of consumers worldwide.TP-LINK is a company that is fully committed to developing its products, services and consumer relations through extensive R&D, strict Quality Assurance practices, and effective outreach initiatives. Customer loyalty through interac-tion, focus and feedback are poli-cies that help form the TP-LINK culture, as well as a commitment to achieve, and a dedication to innovate.In their efforts, TP-LINK's global achievements in the industry have received both recognition and respect, proving their level of quality and commitment time and time again.

ASUS Motherboards Declared as Industry’s Most ReliableASUS has announced that it is has been independently verified as the most-reliable motherboard brandbased on analysis of return rates conducted by LDLC subsid-iary Hardware.fr.According to the latest report by Hard-ware.fr, owners of ASUS motherboards requested to return their products in just 1.89% of cases — the lowest overall return rate in the industry. ASUS is also the only motherboard brand to achieve a reliabil-ity rate of below 2% returns, adding to the cachet — and providing reassurance for ASUS customers. With continuously improving the product reliability, ASUS

remains the lowest-return-rate brand for the whole 2015. The full Hardware.fr report and breakdown of the return rates is available at http://www.hardware.fr/articles/944-2/cartes-meres.html.ASUS has been the world’s leading moth-erboard brand for over 10 consecutive years. ASUS is also the BEST motherboard brand, with products built on four core pillars — Best-selling, Easy to use, Stability and Trusted.

Sophos appoints Kuldeep Raina as Country Manager India and SAARC Sophos has announced appointment of Kuldeep Raina as Coun-try Manager (ESG Business) for its India and SAARC region. Managing all aspects of Enduser Protection business, Kuldeep will work effec-tively with the leadership of Sunil Sharma - VP Sales, India and SAARC, Sophos. Kuldeep has more than 19 years of sales experience in Network Security, Network Monitoring, Systems Management, Networking Technologies and Enterprise Application market in the region. He has been associated with Sophos since 2012. After Sophos acquired Cyberoam in 2014, he has remained actively engaged in integration of Sophos and Cyberoam channel ecosystems.

DataWind bestowed with the most af-fordable tablets for Educational Institu-tions Award

DataWind has been honoured for the Most affordable tablets for Educational Institu-tions Award at the Digital Edge ICT Con-clave on Education in New Delhi, for its high technology economical tablet range.The award was received by Mr. Harshdeep Kohli, Vice President, Call Center Op-erations India Region, Datawind Ltd. on behalf of DataWind. Present on the occasion at Digital Edge ICT Conclave were Ms. Neeta Verma, Deputy Director General and Head, Data Centre & Web Service, NIC, DieTY, GOI, Mr. Dr. Ashwini Kumar Sharma, MD,

NIELIT (National Institute of Electronics & Information Technology), DieTY, GOI; and Prof. Rajaram Sharma Joint Direc-tor, CIET (Central Institute of Education Technology), NCERT.The DataWind Ubi Slate tablet computers and smartphones incorporate the most powerful technology allows fastest internet access on the remotest locations of India’s mobile networks.

01/JANUARY/2016 7COVERSTORY

Mr. Kailash Katkar, Chief Executive Officer –

Quick Heal

With the changing times, we need to move ahead with the technology changes, understand-ing customer requirements. As a New Year dawns on us, channel partners should look forward to moving ahead with new oppor-tunities. Here’s wishing you all great prosperity and happiness in the New Year.

Rashi – Optimistic for 2016Rajesh Goenka, Vice President- Sales and Marketing, Rashi Peripherals.

Channel market in 2015Overall the year 2015 has been decent, but it could’ve been better especially the post Onam period. The market dynamics are changing very rapidly, customer preference for buying prod-ucts and mode of purchase id also go-ing through a change. The merger of IT and Mobility is now inevitable as most distributors and channel partners are doing both so as to sustain growth. Landmark moments in 2015We are very optimistic for 2016, Rashi will continue to help, guide and nur-ture channel partners so that they help them improve and sustain. We will con-tinue to diversify into newer categories like surveillance and cloud computing apart from keeping the momentum of

the existing Product categories. Launches in 20165th generation CPUS, 2in 1 laptops enterprise class product lines, newer models of smartphones, Sports cam-eras and wearable. Message to channel partnersTo be agile, versatile, flexible and work intelligently. Accept the changing trends and adapt yourself to be envi-ronment as change is always beneficial in the long run. Team Rashi continues to work to further improve channel relationship and business. We look forward to a grater 2016 together.

The IT Channel market has turned around trying to stabi-lize with the upheaval caused by the online market. The Indian

Information Technology (IT) sector is ex-pected to grow 11 per cent per annum and triple its current annual revenue to reach US$ 350 billion by FY 2025, according to National Association of Software and Services Companies (NASSCOM).The year witnessed the slowdown of the PC and notebooks while the smartphones continued to show stable growth. The overall size of Indian ICT hardware mar-ket, which comprises printers, servers and computers among others, stood at USD 15.87 billion, showing a growth of 23.98 per cent over the previous year.

Market Stability in 2016

India, the fourth largest base for new businesses in the world and home to over 3,100 tech start-ups, is set to increase its base to 11,500 tech start-ups by 2020, as per a report by NASSCOM and Zinnov Management Consulting Pvt Ltd. India’s internet user base reached over 350 million by June 2015, the third largest in the world, while the number of social media users grew to 143 million by April 2015 and smartphones grew to 160 million.The IT sector is likely to get a major boost with the Government initiatives and projects. The Government of India has launched the Digital India program to provide several government services to the people using IT and to integrate the government departments and the people

of India. The adoption of key technolo-gies across sectors as part of the 'Digital India Initiative' could help boost India's gross domestic product (GDP) by US$ 550 billion to US$ 1 trillion by 2025, as per research firm McKinsey. The Government of India is planning to develop five incuba-tion centres for 'Internet of Things' (IoT) start-ups, as a part of Prime Minister Mr Narendra Modi's Digital India and Startup India campaign, with at least two centres to be set up in rural areas to develop solutions for smart agriculture. According to research firm Gartner Inc, the Indian government is expected to increase its spending on information technology (IT) products and services by 5.2 per cent to US$ 6.88 billion in FY 2015-16.

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Cadyce – Expanding its PresenceMr. K P Sheshadri, Director-Sales, Cadyce

Channel market in 2015We have traditional distribution chan-nel across the India. In this year we have seen significant growth in channel. Every distributors, dealers & retailers are satis-fied with our quality and service. We have increased our presence on online portal too. Our product availability in all the LFRs and Apple premium stores. Cadyce tied up with Dell for Routers which is exclusively sold by them. In future, we are coming with some big corporate tie up and expecting direct sales revenue. We have our dedicated corporate team to handle big corporate and joint ventures with our corporate partners.Landmark moments in 2015 We have got presence in almost all Apple Stores with appreciation from users.Cadyce participated in first ever over-seas exhibition i.e. GITEX Technology Week, Dubai. In that we have launched Cadmium Apple accessories and Dual car charger. We have got an over helming response from all visitors. Launched new IP camera with advanced features and technology updated.Get tied up DELL to sell routers exclu-

sively in their stores.Expectations in 2016Every one has some expectation from New Year which was not fulfilled in last year. That is why we say New Year comes with hope of something good. The same feeling we have with new year. The market will be more demand-able and favorable for us. Because, with the increase in use of smart phone and advanced gadget; we are expecting to grow at least 20-25% on last year achievement. We are focusing on maxi-mum corporate to drive our business at large extends. Our objective is to tie up with big brand and companies who sell our product exclusively.

With Make in India initiative; we are expecting to get demand as well as busi-ness from others countries. Also make us proud feel that brand is multination-al. We are keenly looking towards mar-ket of Middle East, USA & Australia. Products in 2016We shall extend product range in some categories also launching Range Ex-tender with Capacity of 300 Mbps. For automobile sector, our dual car charger hits the market in 2016.Message to channel partners We do assure promises to our channel partners in next year wiz.A) Quality Assurance- We assure to our customers that they will get quality products always. Be-cause we have set parameters of quality which are strictly follow in our manufacturing units. B) Post Sales Support- We provide after sales service to our valuable channel partners & customers at any point of time.C) Innovative Products- Our channel partners will get innova-tive products at every stage; which help them to get more sales revenue and keep strong bonding between us.

2015 a crucial year - CitrixAuthored by Parag Arora, Area Vice President & Country Head - India Subcontinent, Citrix

Channel Market in 20152015 has been a crucial year for Citrix in India & the SAARC region especially considering the transitions that we are ad-dressing within the market. Citrix always has and will continue to lead the transition from the traditional desktop to that of mobile workspace – making any device a state-of-the-art-workplace. Landmark moments in 2015Our focus so far has been on an end-to-end mobility technology approach with the apps, files and services tailored to be productive on any device and form factor. This alongside the flexibility to operate from anywhere and any network with the kind of security, flexibility and quality of experience we know IT needs to deliver and that people demand.•Workspace Cloud: A key development that took place this

year has been the announcement of Citrix Workspace Cloud. For the first time, the enterprise is being provided with the flex-ibility to securely and reliably deliver apps and data in a seamlessly fast medium and that too from "any cloud" it chooses. •Citrix NetScaler: This year, we saw a key transition of our NetScaler platform - from a comprehen-sive services delivery platform to a much more strategic role in security and business continuity. Citrix NetScaler is capable of solving the unique challenges of scaling on demand and driving an immersive mobile user experience. Often the challenge lies when there is an intent amongst business leaders to realize productivity, effective-ness, and profitability from a mobile-trans-formed business but the IT simultaneously needs to solve security, access, and user experience issues. Citrix NetScaler can

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Responsive Channel Market – Ambrane

Gaurav Dureja - Director at Ambrane India

Channel market in 20152015 has been a momentous year for Ambrane India. Ambrane’s distinctive features and prestigious derive from its particular management of the creative and produc-tion process which allows the Group to offer its customers all around the world products of unequalled quality, creativity and exclusivity.Over the years, ‘Ambrane India’ name gained increasing renown and prestige. This year stretches our deep marketing experiences; as such a wide hierarchy exists in the market to encoun-ter lot of potential customers. Channel marketing epitomizing various untapped business existing in the market. Through channel marketing lot more contrivers shows interest of carrying these kind of products especially power banks in their efficacy. Channel market is overall responsive and open to technical product understanding and learning.Landmark moments in 2015In 2012, Ambrane India established a solid foundation for growth into 2015 and beyond with some exciting de-velopments in both our certified and controlled brand business and vision of taking leading Indian affordable quintes-sential brand to increase geographies around the India and attract prominent new power products to Ambrane India collectibles. “The Big Billion Day Sale” on Flip kart is one of the best landmark moments for 2015, on same day we ac-

complished lot more planned targets. Unveiling new Ambrane power banks that means the launching of new prod-ucts were also the landmark moments Expectations in 2016All the objectives will be worked on throughout the year and will be the focus on direct leading efforts. Am-brane India plans to apply new adapt-able strategies that will be flexible to each one of Ambrane India’s clientele and must expect multiple times positive response regarding the client satisfac-tion so that we can be able to achieve our goals in the optimal manner.Launches in 2016As per Ambrane, India got multiple rate success from the previous years, expect-ing to offer lot more new technological products in which smart watches, vari-ety of multimedia speaker and power banks might be included in Ambrane India collection.Message to channel partnersMessage for channel partners “COME JOINHANDS WITH US” by facts and figures of Ambrane India forpassing years it must be clear that Ambrane India is continuously heading towards success. The ability to create success is the unique combination of skills, mindsets and abilities that we can tap in to again and again to achieve cus-tomer delight. Continuously offering wide spectrum of quality products, and increasing service network sup-port. Looking ahead for progressive approach towards enhanced service support so that Ambrane India proved as Corroborate Contrivers for Partners.

bridge this challenge effectively. •Innovation:Citrix continued to increase investments in India through much broader capabili-ties on innovation, engineering, R&D and global support. These investments are also giving us a unique opportunity and capability to solve some unique issues for emerging markets like India. 2015 has seen Citrix solidify its value proposition for organizations that are now undergoing a strategic shift for IT- moving from end user IT to that of delivering IT services to subscribers within the organiza-tion. Simultaneously, we saw a renewed focus with our solutions getting focused on industry specific requirements across BFSI, IT Services, telecom, manufacturing, education and healthcare. Expectations in 2016As 2016 approaches, we are gearing up for a very exciting year in technology and its business implications. Here’s why- • We will see the renewed focus of CIOs

towards enabling and empowering the business users to provide their orga-nizations’ customers a differentiated experience.

• IT services will be built with an integrated approach on workspaces leveraging hybrid clouds and not on a one restrictive cloud approach.

• Software defined solutions will continue to see innovation. A Soft-ware-Defined Workplace can result in dramatic improvements across multiple dimensions for organiza-tions. In 2016, software will create the primary experience and business value of a product or a service, including all the workspace services.

• CIOs will continue to focus on technologies and platforms that allow them to integrate and co-exist (and help build a solid connecting bridge) traditional applications and data with the next gen applications and services. Business productivity will be a key driver for this need.

Message to Channel partners2016 will not only see enterprise consoli-date efforts towards a much deeper focus on experience but it will also be a year to transform IT by enabling on-demand, self-service delivery for all IT services be it from apps and desktops to customer sup-port and training. Exciting times indeed, Happy New Year!

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01/JANUARY/2016 10PRODUCTS EXPLORER

TP-LINK M7350 MOBILE WI-FI TP-LINK has announced their M7350LTE-Advanced Mobile Wi-Fi designed to provide an at-home wireless experience with fast speeds, robust connections, and wireless storage sharing. Users can instantly establish an LTE hotspot and enjoy mobile devices on business and road trips with peak download wireless speeds of up to 150Mbps. The M7350 supports LTE cat4 and 2.4G/5GHz channels, providingthe flexibility of two dedicated network-sresulting in an excellent online experience.At the same time as users are enjoy-ing their unhindered Wi-Fi access and sharing, the M7350 allows for up to 32GB of extra SD card storage to be shared either via standard USB connection to a laptop or PC, or shared wirelessly between other devices connected to the network. The M7350’s intuitive TFT dis-play allows users to easily find the status of their devices such as signal strength, network type (4G/3G/2G) Wi-Fi Status, mes-sages, battery meter and traffic statistics. Users can also check the wireless SSID/password and roam-ing status and update new firmware using the WPS and power button.With tpMiFi App, you can easily setup the M7350, manage connect-ed devices and even view and share files in the SD card from your iOS phones or tablets.M7350 will be available in all mar-kets from 27-Nov-2015 for Rs7999 INR.

Cadyce CA-XWP Wireless Presenter Cadyce’s new wireless presenter comes with the advanced display showing Battery status and countdown timer. Its System volume control offers better control over your presentations.Auto power On/Off feature improves the battery life tremendously. Excellent wire-less coverage makes this presenter a perfect companion for your presentations.

Features: • Powerful Laser Pointer• Battery Status Indicator• LCD Display with Timer• Count down vibration alert• Auto power on/off• System volume control• Better coverage (Range up to 30m)• Plug and Play for Windows & Mac OS

Cadyce KVM SolutionsA KVM switch (with KVM being an abbreviation for "keyboard, video and mouse") is a hardware device that allows a user to control multiple computers from one or more sets of keyboards, video monitors and mouse. Although multiple comput-ers are connected to the KVM, typically a smaller number of computers can be controlled at any given time. Cadyce provides wide range of KVM solutions which includes 2-port, 4-port, 8-port, 16-port KVM switches, and USB KVM Extender and KVM cables in various lengths.Features:• High VGA resolution 2048 x 1536• USB console support for USB keyboard and mouse• Multi-platform support for PCs and Macintosh G3/G4 MAC, iMAC

D-Link DIR-890L is the ‘Best Router of 2015’ PCMag.com, a leading authority on tech-nology, delivering Labs-based, independent reviews of the latest products and services recently announced a list of Best Product of 2015. Of varied product covered under 19 different categories, D-Link DIR-890L was pronounced as the ‘Best Router of 2015’.

PCMag.com tested and rated over 2500 products during Nov 2014 to Nov 2015, and came up with a comprehensive list of 100 best products of the year. With the AC3200 Ultra Wi-Fi Router DIR-890L/R, D-Link raises the bar in more ways than one.


Antec Signature Series Brought to you by Abacus Peripherals Pvt Ltd.Antec along with Abacus Peripher-als Pvt. Ltd brings The Signature Series in India. The Signature S10 a flagship case is an aggressive combination of ver-satility, sophistication and thermal performance.The unique tower is 60 cm tall and 59cm deep making it one of the larg-est cabinet case in existence. How-ever, the most important feature of the flag case Signature S10 is its 3 Chambers Design. The 3 Chamber Design solves the challenge of cool-ing by isolating its enclosure into three distinct zones: The Hard Disk drive chamber, The Motherboard Chamber and The Power Supply chamber. Separating into three dis-tinct chambers helps the airflow of each chamber to be finely tuned and uniformly controlled.

ABACUS PERIPHERALS Launches BIOSTAR H81MHV3Abacus has launched a new mid-range motherboard called BIOSTAR H81MHV3.Biostar H81MHV3 motherboard is a built on improved version of the prior entry level Biostar H81MLV3 with higher specifica-tion and new technology. The product to provide you with excellent 6+ experi-ence in Audio, Video, Speed, Protection, Durability and DIY. The H81MHV3 gives users an additional HDMI port and Giga LAN providing them with a better inter-nal LAN speed. The H81 chipset has two SATA 6Gb/s ports and 2 USB 3.0 ports. It also supports two DIMMs for a maximum 16GB of RAM. It features the latest tech-

nologies in Biostar such as BIOS Flasher and Biostar Online Updater for easy updat-ing and restoration of the BIOS, as well as BIO-Remote2 for remote system control via Android and Apple devices.

Rashi and Crucial by Mi-cron move up the ladder of successRashi continues to leverage their leadership position in component business which resulted in Crucial by Micron appointing Rashi as their distributor cum service partner. The initial 5 month has seenmeteoritic rise in the business, in just a short span of time. Crucial by Micron products are now available at over 3000 counter across the country. Since then data centers and OEMS have shown their inclination towards Crucial by Micron RAMS. The channel too seems to paint a similar story where Crucial by Micron has already established itself as the 2nd most preferred memory brand in the market, and is slowly inching towards the most preferred.


DIGISOL Dual Band AC Wireless USB AdapterDIGISOL has introduced a new Wireless Dual band USB adapter DG-WN3430AC. Which enables notebook/desktop computers having USB interface to connect wirelessly with other clients in the network. Complies with IEEE 802.11ac & IEEE802.11n standard. It is backward compatible with IEEE 802.11b/g standard. DG-WN3430AC Wireless USB adapter can achieve wireless data transmission rate up to 433Mbps in 5GHz spectrum. Its dual band operation offers flexible wireless con-nectivity which enhances sharing of files, photos, audio, video and gaming experience over wireless network.DG-WN3430AC supports robust security using WPA2 Enterprise (802.1x with AES) which enhances the security of wireless network to protect sensitive data from hack-ers. DG-WN3430AC also supports 64/128 bit WEP encryption which offers first level of security choice to home users to provide confidentiality of the wireless network.DG-WN3430AC comes with a com-pact design which makes it extremely portable and light weight to carry. The sleek design of DG-WN3430AC has an in-built antenna making it convenient to connect to notebook/ desktop computersProduct Key Features:• Compact Design• Comply with IEEE802.11a/b/g/n standards & IEEE802.11ac• Supports Dual Band Frequency 2.4GHz/ 5GHz• UPTO 433Mbps Wireless Speed• Supports USB 2.0 InterfaceThe DIGISOL DG-WN3430AC, is available at street price of Rs.1199/-.

Digisol launches Multi- Service Gateway with WLAN ControllerSmartlink has introduced a new Wireless Controller based Access Gateway DG-WU2005V, with multi function support that includes WLAN Controller, VPN Firewall, Internet Scheduler and Internet ticket generator for Hotspot use and Guest Access Management. It can support QR code login with application software pro-vided. This DG-WU2005V, Multi Service gateway device supports multiple WAN ports with dedicated DMZ port, 5 LAN

ports & 1 USB port for 3G/4G connectiv-ity. Product Key Features:• Multi-WAN load balance for reliable

and efficient access. • Tag based and port based VLANs

to group control and relocate traffic pattern

The DIGISOL DG-WU2005V, is available at MRP. of Rs.1,30,000/-

ViewSonic Provides Projector Apps ViewSonic Corp has released for the public three specially designed apps to make the use of projectors that much simpler. To provide consumers with the most abundant and convenient portable projector information check tool, ViewSonic integrates high degree of flexibility and integration capabilities, and 100% self-develop three designed projector APP, including the world's pioneer Projector Expert APP which gathers multiple function and diverse information, vRemote remote control APP, and Pro-jector Distance APP, assisting consumers any problems might be concurred when selecting projectors, such as how to choose appropriate projector from all selections, whether to meet future projection space, or any similar case study information can be referred to in advance.

Zebronics Tyson Tower Speakers Zebronics has introduced the unbeatable Tyson Tower Speakers. It's all thanks to the combination of ‘front loaded down firing transmission line technology’ and Spatial disperser that makes Tyson a longtime hit, undoubtedly the Best of Sound.With sound that is detailed yet balanced, Tyson at 68cms brings in dialogue pres-ence that breathes life into every movie, whether you're watching a gritty indie thriller or a lush period romance the deep, clear bass adds a nice kick to your action flicks. And it also reproduces your music with robust, enveloping sound, no matter what you listen to or how loud you play it. Equipped with Bluetooth technology Tyson keeps users entertained with their favorite music tracks & control playback

feature wirelessly. Added to it, the speaker also has built in FM and compatibility to most of the gadgets with USB or SD/MMC card. Scoring high on user interface and conve-nience, the speaker comes along with a full function remote control. Zebronics Tyson Tower Speak-ers is priced at Rs. 4500/-


Supercomp unveils Octane 600 V.A. UPSSupertron Electronics Pvt Limited has unveiled the new model of Octane 600 V.A. UPS. Now Super-comp would be having the UPS range for entry level for SOHO users to mid level for SME/SMB & Corporate segment. It is to be noted that Supercomp Thun-der 700 (600 VA) and Rhino UPS has already been widely accepted by the Channel and the End Customer as one of the most reliable and aesthetically perfect product. Supertron will be offering this Octane UPS models nationally through its strong network of 35 branch offices to the Supercomp Empowered Partners (SEP).

PNY releases Apple Accessories for Apple usersPNY Technologies has released a selected range of gadgets dedicated to Apple prod-ucts that complements and maximizes the performance of your favorite iPhone or iPad. The apple-centric products include the DUO-LINK M, Selfie stick SF2 and 6ft Apple Lightning charge cable.PNY’s DUO-LINK M is the perfect solu-tion to store all your personal selection of music, videos and images in your lightning equipped iPhone or iPad. Expand your phone’s limited storage capacity with the DUO-LINK’s massive 128GB memory.

Now you can transfer pictures and songs to your PC or MacBook without deleting them by simply plugging in the DUO-LINK M and freeing up your phone’s memory space. The DUO-LINK M is not only limited to storing and transferring files, but you can also stream movies or music to your lightning equipped iPad or iPhone without a wireless network. Light and compact, the DUO-LINK M is an extremely convenient digital storehouse that features a standard USB interface and a lightning connector.

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STK Battery Power Bank for Travellers STK Acces-sories has launched a new power bank – The ‘Neptune Power Bank’ it’s rugged and tough and you can carry it around wherever you go. It is multi-functional, a space saver and in case of the Neptune Power bank – a lifesaver in every sense!The portable power bank offers maximum value to users with the protective, polymer coating making it the perfect gizmo for traveller’s. It is waterproof (IP67), shock resistant and dustproof making it a traveller’s dream. Even though most extreme hikers seldom have network recep-tion in isolated terrains, this portable power bank comes in handy in such conditions due to its amazing in-built features like the SOS beacon.Other features that make this device travel worthy are the Infrared pointer and the torch at the top of the device. Both can be useful in all your SOS situations. The smart-enabled, rugged portable power bank is powered by a 5200mAh battery and can charge a phone twice with an USB output of 5.0V 1.0A.Designed for outdoor enthusiasts and suitable for every backpack or emergency kit, Neptune comes with a Micro USB cable for worry-free charg-ing under the harshest of conditions. The Power Bank is engineered with practicality and convenience in mind and also includes a smart LED charge indicator that displays the amount of charge left in the power bank.The Neptune has a long-lasting bat-tery; the seven hours charging time can then charge a smart phone twice. It is sure to be a must-have accessory for adrenaline junkies everywhere!

Transcend 2.5" SATA III SSD570 Solid State Drive Transcend Information has introduced a new solution of SSD570 in a 2.5" form factor with the top quality SLC NAND flash embedded to its industrial prod-uct line. Taking advantage of the next-generation SATA III 6Gb/s interface, Transcend SSD570 in 128GB capacity boosts its exceptional transfer speeds of up to 510 MB/s read and 450 MB/s write. Best suited for industrial and embed-ded applications, Transcend SSD570 is equipped with value-added technologies such as IPS function, Device Sleep mode and S.M.A.R.T. attribute to provide lower power consumption and enhance data protection mechanism.

Compliant with the third generation of the SATA specification utilizing the full potential of the 6Gb/s bus, Transcend SSD570 solid state drives deliver high speed sustained sequential read/write performance of up to 510 MB/s and 450 MB/s respectively.

Transcend 64GB microSD Memory Cards Transcend Information has expanded its memory card lineup with 64GB microSD wide temperature solutions to meet the industrial-grade applications. The cards can operate effectively from -40°C to 85°C and are ideal for use in small form factor devices with demand-ing performance and capacity requirements. By using MLC NAND flash chips and built-in ECC and S.M.A.R.T. functions, Transcend industrial temp microSD Class 10 memory cards ensure reliable data transfer and self-monitoring capability that offer optimum protection.

Ambrane launches Bluetooth 5.1 Multimedia Speakers Ambrane India has launched two new 5.1 Multimedia Speakers AMS 2100 & AMS 1100 to bring in the complete Home en-tertainment experience, to one of the most celebrated festivals in India bundled with pocket friendly sound only at Rs.2999 and Rs.1999/- respectively. With intimidating looks and performance to boot, the wooden beauty AMS 2100 (Bluetooth) & AMS 1100 Bluetooth multimedia speakers promises nothing less than bringing a seamlessly crisp feel to your senses altogether. Perhaps a delightful audio experience is simply a few buttons away!

At the core of AMS 2100 is the main woofer paired with subwoofers (5.25 inch woofers), it’s thumping Bass effect at 85 watts power output. With the speakers helping in 360-degree dispersion of sound waves for Hi-Fi surround sound, the sub-woofer within its 5.25-inch powerful bass driver too will enhance the experience.

01/JANUARY/2016 15ZEBRONICS BULLETIN

Zebronics as ‘Premium Plus Partner’ at IFSEC expo, unveils four new product lines to its surveillance range with – StarVision cameras, Next Gen Video Door Phones, PTZ Cameras and H.265 camera/DVR, Delhi, 10th Dec 2015.

4.1 Multimedia Speaker• LED Display • Front firing woofer • USB • Remote control• FM • Equalizer Preset

49.5 cm LED Monitor• 49.5 cm wide screen • Wall mount• Slim • Resolution 1600 x 900• Built-in Speaker • High glossy stand• Textured Panel

ZEB-SW2493RUCF2.1 Multimedia Speaker

• USB • SD/MMC • FM • Down Firing Woofer• Remote control

Bluetooth Earphone with Mic• Bluetooth V 4.0 • Tangle free cable• In-ear stereo sound • Play back 6-7

hours • Volume control • Call function • With Mic

Zeb Cyber Rally – Zebronics initiated an awareness rally program on Cyber Security among the College and school students, Chennai, 7th Oct 2015.


ASUS announces the Launch and Availability of ZenFone 2 Laser 6ASUS is now expanding the series with the launch of a new variant of the phone, ZenFone 2 Laser 6 ZE601KL. The ZenFone 2 Laser 6 comes with a Qualcomm 64-bit Octa Core Proces-sor Snapdragon 616, a 3GB RAM and 32GB ROM. The phone’s 13 Mega Pixel Camera, large f/2.0-aperture and 0.03 seconds auto-focus feature, enables upto two times faster focus and zero shutter lag. For low light photog-raphy, the phone comes equipped with ASUS PixelEnhancing and PixelMaster technology which allows users to take up to 400% brighter photos and videos.

BIOSTAR GeForce GTX 950BIOSTAR announces its latest graphics card designed to tackle the needs of gamers with competitive performance. BIOSTAR GeForce GTX 950 features 2GB of GDDR5 memory, with 768 CUDA cores, and support for NVIDIA PhysX and DSR Technology. Game in silence with the Low noise output via its heat pipe cooling design, and be prepared for the latest titles with its complete DirectX 12 support. The BIOSTAR GeForce GAMING GTX 950 features NVIDIA’s 2nd-generation Maxwell GPU which boasts highly-improved performance-per-watt versus other cards. With performance intended for 1080p gamers.

BIOSTAR Hi-Fi H170S3H motherboard BIOSTAR announces its latest mother-board designed for Intel 6th-generation processor which offers a packed array of features perfect for gaming and entertain-ment. The BIOSTAR Hi-Fi H170S3H features Hi-Fi Audio, Hi-Fi Power and 3D Hi-Fi to fully maximize your listening experience. This coupled with the full bar-

rage of BIOSTAR enhancements, gives you the ultimate value for your gaming build without breaking the bank. Native support for PCI-E M.2 allows you to arm yourself with high-speed M.2 storage and choosing H170 gets you more USB3.0 ports along with native PCI-E RAID0 and RAID1 support.

EDIMAX 5-in-1 N300 Wi-Fi RouterEdimax has recently launched EDIMAX 5-in-1 N300 Wi-Fi Router. Features• 5-in-1 Router, Access Point, Range Extender, Wi-Fi

Bridge & WISP• Smart iQ Setup for smart, automatic and quick installa-

tion with no CD requiredHigh Gain Antenna: Enhances wireless range and coverage

• Guest network: Provides connectivity while isolating guests from your primary network.

• Wi-Fi Protected Setup (WPS) Button: For easy one-click setup

• It will come with an MRP of Rs. 2999/- and available ex- stock carrying 3 years of warranty on 5 -in- 1 Multifunctional N300 router.

Emerson Network Power Report Identi-fies Four Emerging Data Center ModelsEmerson Network Power has released a summary report that predicts four emerg-ing archetypes will reshape the way the data center of the future will look and operate. Traditionally, the data center has evolved in response to technology innovation—mostly server-based—and the pace and direction has been somewhat predictable. Disruptive trends such as cloud comput-ing, sustainability, cybersecurity and the Internet of Things are driving profound IT changes across all industries and creat-ing opportunities and challenges in the process. As a result, new archetypes are

emerging that will change the data center landscape and improve productivity, drive down costs and increase agility. The four emerging archetypes of tomorrow’s data centers are: The Data Fortress: Cyber attacks have disrupted some of the world’s leading companies as our increasingly connected world creates more and more openings for hackers.


Frontech launches its latest 5.1 Home The-ater JIL-3386 & JIL-3387 Frontech has launched another series of 5.1 Speakers in consecu-tive months – JIL 3386 & JIL 3387 which shall bring in the heart thumping bass and clear sound, a complete 360 degree surround sound. It’s the heavy duty Power of Sound, definitely not for the faint hearted!With guaranteed awards in style, both the speakers are all-black, with the space-saving design that will look at home next to your TV or in your entertainment center. Un-doubtedly they look as good as they sound.JIL 3386 & JIL 3387 are designed not to break your wallet, but to offer incredible sound for the money you spend. Priced at Rs. 6000/- and 6500/- respectively both the speak-ers offer bombastic sound and are perfect to pump your home cinema experience.The sturdy and stylish speaker fea-tures bass reflex design that makes for an impressive addition to your home decor. The 5.1 multimedia channel speakers offers premium quality sound with built in amplifier that guarantees Minimum distortion at maximum volume.With its 3 inch full range driver for satellites and 6.5 inch bass driver for subwoofer JIL 3386 brings in the ultimate surround sound experience. Its separate Volume and bass level controls along with the surround sound frequency allows you to customize your own experience. Combined with 115 Watts RWS the powerful system delivers an aston-ishing audio output.

Lapcare Globe TrotterLapcare, one of the leading brands in IT peripherals and Smartphone/Tablet ac-cessories, unveils its latest – Globe Trotter, which lets you charge all their devices regardless of the location. Designed as a part of the Travel accessory series of products, Globe Trotter addresses your power needs anywhere and every-where. A one-stop solution which brings

convenience and hassle free experience for charging your valuable gadgets while you are on the go! Priced at Rs. 1399/- the newly launched palm size adapter is compact cube de-signed, which increases portability. Its excellent rubber coating surface with flame retardant materials, protects both the char-ger and devices simultaneously.

NETGEAR WiFi Range ExtendersNETGEAR has introduced Nighthawk AC1900 WiFi Range Extender (EX7000), gives you an easy and effective way to fight WiFi dead zones. Nighthawk AC1900 WiFi Range Extender (EX7000) works with any router and leverage NETGEAR FastLane technology, which uses two WiFi bands simultaneously to establish one super-fast wireless connection that is ideal for HD video streaming and gaming. In addition to extend the range of your wireless home network, you can also use the new Extender to create WiFi access points.

NVIDIA VR Platforms deliver Massive Performance Boost for Virtual RealityFrom exploring Mount Everest from the safety of home, to designing the next au-tomobile or plane, to watching a sporting event from the perspective of the coaches and players, virtual reality promises to dramatically change the way we experience everyday life. But delivering VR is a complex challenge, especially since immersive VR requires seven times the graphics processing power compared to traditional 3D apps and games.

NVIDIA officially released the 1.0 version of two powerful VR software development kits (SDKs): NVIDIA GameWorks VR and NVIDIA DesignWorks VR. When used in conjunction with the company’s industry-leading GeForce and Quadro GPUs, these SDKs provide developers the tools to create amazing VR experiences, increase performance, reduce latency, improve hardware compatibility and accelerate 360-degree video broad-casts.

01/JANUARY/2016 18SCHEMES & PROMOTIONS

Portronics show-cases its Progressive Tech-Gadgets at IITF Portronics conducted its success-ful showcase of its tech-gadgets, third time in a row at the pres-tigious 35th India International Trade Fair, Pragati Maidan, New Delhi. Portronics has its products showcased at Stall No B1, Hall No. 11 at IITF, which is going on from Nov 14-Nov 27, 2015.Seeing an overwhelming response to its wide range of portable gad-gets amongst the Young Genera-tion, Portronics has been offering heavy discounts on portable devices at the Indian International Trade Fair. The gadgets which are high in demand and trending among Youth are – Selfie Sticks, Pedometer, Power Banks, Portable Scanners, and Electrical Pens etc.Portronics has displayed diverse models of Portable Scanners that can scan and store the scan in the memory. All these models of Por-table Scanners are technologically advanced and can scan anything wirelessly. Buying this at IITF will get you an attractive discount of Rs. 1000 on its MRP.Portronics has also introduced some innovative models of portable battery chargers (or Power Banks as they are called) for mobiles and smartphones. This device allows you to enjoy more than 24 additional hours of calling, 30 more hours of Wi-Fi, additional 120 hours of music, videos and much more. The Power Banks are grabbing more attention as they are being offered with a discount upto Rs 500 on MRP.

BIOSTAR Partners with Thermaltake BIOSTAR is proud to announce its partnership with Thermaltake in the upcoming Dreamhack Winter 2015 in Sweden. BIOSTAR will be sponsoring Thermaltake’s live demo systems, equipped with the latest BIOSTAR GAMING Z170X mother-board and BIOSTAR GTX 980 graphics card for the ultimate gaming experience at DreamHack Winter 2015. Thermaltake will be showcasing these systems in their Core P5 ATX Wall Mount Panoramic Viewing LCS Chassis. "I am pleased to have BIOSTAR as one of our sponsors for the 2015 Dreamhack. We have found a partner like BIOSTAR who perfectly reflects our brand values of excitement and our sense of innovative style and design." said Kenny Lin, Presi-dent and CEO of Thermaltake.

Acer Christmas and New Year offerAcer will be celebrating Christmas and New Year with its consumers, for whom the offers have already been made avail-able and will be valid for purchases made till December 26th, 2015. The offers are valid on all Acer Aspire series notebooks and All-In-One PCs. The Christmas offer promises a gamut of exciting gifts and benefits for consumers. Under the exclusive offers, on the purchase of Aspire Notebooks and All-in-One PC with Intel Core processors at any retail store, consumers will get a free JBL GO Bluetooth speaker worth Rs.2999/-. In addition to this, consumers can avail the benefit of interest free loans through Bajaj Finance with several attractive EMI op-tions starting @ Rs. 2499/- at select stores.

Acer is also offering 1 year of Accidental Damage Protection and 2 years of Ad-ditional Warranty at a nominal price of Rs.1499/-(Excluding taxes) which is worth Rs.4999/-. Additionally, consumer will also receive Unistall Antivirus pack for 1 year and life time data recovery pack* worth Rs. 2490/-.The next generation of Acer products showcases a range of innovations, from eye-catching colors to super-slim, ultra-comfortable shapes and hinges for the ultimate in on-the-go convenience.

Abacus Peripherals Nvidia Inno3D Antec Dealer Meet Abacus Peripherals in association with Nvidia Inno3D and Antec organized dealer meets in Jaipur and Delhi on 7th Dec and 10th Dec respectively. The meet was attended by elite partners of Jaipur and Delhi and gave Abacus and its brands a platform to effectively communicate with them. The event was an initiative undertaken by Abacus to connect its partners directly with the vendor, educate partners about the range of its products and also showcase some signature products including water cooled GPU from Inno3d.The meet saw a quality amount of partner’s participation.

This provided them an opportunity to voice out operational and regulatory issues which require the cooperation and support of the vendors as well as the National Distributor. Some of the persistent issues that cropped up were addressed during the interaction and a constructive way to eradicate them were decided upon. The open discussion brought the partners, distributor and the vendor on the same platform to discuss scope of improvement, future strategies and mutual benefits for sustainability and growth in the long run with healthy inputs from both the ends.

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