What does it take to rank locally for your business inGoogle search? Starbucks is a great example of a companythat's crushing it at local search marketing. See our top 3observations & tips below!

Every Starbucks location has a landingpage. If you're a business with multiplelocations, its important to have locallyoptimized landing pages that includethe city , street and state in the metatags and copy.

You can't do a Google search for a localStarbucks nowadays without a GoogleMy Business l isting showing up. If you'renot on already, you need to get onGoogle My Business now! It 's free andeasy marketing!

Make sure to verify & optimize eachGoogle My Business l ist ing.

LOCAL LANDING PAGES

GOOGLE MY BUSINESS

3 WAYSSTARBUCKS ISCRUSHING IT INLOCAL SEARCH

If you search for a local Starbucks,you're sure to find a paid Google ad witha location ad extension. They make iteasy for searchers to get the locationinformation they're looking for whenthey need it.

Create local landing pages and get listed online. Starbucksisn't a local search marketing powerhouse for no reason, theyput in the work . Get your locations l isted as landing pages onyour website and create and optimize Google My Businesspages. Tie your paid ads to your locations, and you'l l start tosee success from your local search marketing efforts.

Source:

bite-sizedmedia.com

AD EXTENSIONS

In order to show your locations in ads, make sure toimplement location ad extensions in your ad settings.

Make sure to also include the street, city andstate in the URL of each local landing page.