infographic - an app is not enough: capturing the missed opportunity
TRANSCRIPT
73% OF RESPONDENTS
STATE THAT THE PERFORMANCE OF A MOBILE APP WOULD
IMPACT THEIR PERCEPTION OF THE RETAILER
68%
CLAIM THAT A NEGATIVE EXPERIENCE WITH A RETAIL APP OR WEBSITE
WOULD DISCOURAGE THEM FROM MAKING FUTURE PURCHASES FROM THAT RETAILER
OF RESPONDENTS
75%
SAID THAT IF THEY WERE UNABLE TO COMPLETE A PURCHASE VIA AN APP/WEBSITE DUE TO TECHNICAL ISSUES
A PROMPT PERSONAL APOLOGY, OFFER OR DISCOUNT WOULD ENCOURAGE THEM TO REVISIT THE RETAILER
OF RESPONDENTS
57% OF CONSUMERS
STATE THAT THEIR SHOPPING EXPERIENCE
WOULD BE IMPROVED BY AN APP THAT
PROVIDES STORE ASSISTANTS WITH DETAILS OF PAST PURCHASES TO FACILITATE A TAILORED IN-STORE EXPERIENCE
53% OF CONSUMERS
WILL BE ENCOURAGED TO DOWNLOAD A RETAIL APP IF
IT PROMISED EXCLUSIVE OFFERS, REWARDS AND CONTENT
AN APP IS NOT ENOUGHCAPTURING THE MISSED OPPORTUNITY