infographic angles of attack
DESCRIPTION
TRANSCRIPT
INFOGRAPHICANGLES OF ATTACK14 October 2012v. 1 – Ryan Skinner
A
B
C
D
E
Mais, oui, c’est data.
MAZSLOW’S HIERARCHY OF NEEDS INTERPRETED BY THE BEATLES
LOVELOVELOVELOVE
PERCENT LOOKING AT AN INFOGRAPHIC RIGHT NOW
Looking atan infographic
Not looking atan infographic
INFOGRAPHICS SUMMARY
Power ofinfographics
Potentialto suck
Obstacles toyou beinggreat at it
HIGH
LOW
PROCESS
Infographic?
INFOGRAPHIC?
Writer Designer
INFOGRAPHIC?
Writer Designer
INFOGRAPHIC?
INFOGRAPHIC?
INFOGRAPHIC?
Awareness
Incite an action
Tell a story
Google juice
Excite staff
PROCESS
Process?
PROCESS
Linkbait?
PROCESS
Linkbait
PROCESS Timely
TIMELY – DEGREEJUNGLE.COM
TIMELY – TRIPADVISOR
TIMELY – GOHEALTH
PROCESSPopular
POPULAR
A Taxonomy of the12 Basic Types of
Content ManagementSystems
12 AlternativeStoryboarded Endingsto Star Wars(Jabba wins!)
VS.
PROCESS
Instruction
PROCESS
Sexy data
SEXY DATA – OKTRENDS
SEXY DATA – OKTRENDS
SEXY DATA – HOLLYWOOD
SEXY DATA – MANYEYES
PROCESS
Absurd
ABSURD
Things that gowell with Pepsi
GreatNot greatDisastrous
ABSURD
Are you sure?
ABSURD
Are you sure?
Are you sure?
ABSURD
Are you sure?
Are you sure?
Are you sure?
CONCEITS
CONCEITS - ANATOMY
CONCEITS - ANATOMY
CONCEITS - TIMELINE
CONCEITS - TIMELINE
Lifecycle of a banana
Time
CONCEITS - TAXONOMY
CONCEITS - TAXONOMY
CONCEITS - MAP
CONCEITS - MAP
CONCEITS –SPACE EQUALS SPACE
CONCEITS –SPACE EQUALS SPACE
1 Candlestick Park
SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK
38Candlestick
Parks
SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK
38Candlestick
Parks
6,8000Candlestick
Parks
3+x
CONCEIT - SCALE
CONCEIT - SCALE
CONCEIT – DECISION TREE
CONCEIT – DECISION TREE
CONCEIT – VENN
CONCEIT – VENN
PROCESS
Marketing
PROCESS
Use case
PROCESS
Next step
PROCESS
Metrics
PROCESS
THANK Y’ALL
Questions?