CRM:You’ve Come a Long Way Baby

In 2015, the

percentage of companies with cloud CRM delpoyment will rise adove

50%

CRM has come far since ACT! introduced theworld to a contact management software in 1986. Over the past 30 years, CRM has transitioned from a database management system into marketing automation, and recently started including social listening components. Today it’s moved into the cloud where it continues to integrate more features like customer service and social CRM.

Analysts predictCRM will play a key role

in further managing organizations’ customer

relationships in an effort to build

By the end of 2015 the percentage of companies using

cloud-based customerrelationship management

software will increase

Source: Gartner

Source: Gartner50%

AUGUST 2015: CRM REVOLUTION

By

Mila

D'A

nton

io a

nd It

zuri

Bur

gos

Here’s a look ahead at how CRM will further cement itself as a subset of the customer engagement market.

$36 billionby end of 2017.

14.8% reaching above

The global social CRM software

market will grow at a CAGR of 38.1 %

over the period

2014-2019. Source: TechNavio

Of organizations are either currently using

SaaS solutionsfor horizontal business processeslike CRM or are interested

in doing so.

The CRM software market will grow at compound annual growth rate of

Nearly 70%

Source: Forrester