Anticipating an Ambitious Analytics Project:

1. 2. 3. STEPS TO PREPARE

By C

ynthia Clark and

Lorri Cosentino

Business analytics projects often fail and the reasons are straightforward: People get too ambitious with their objectives, try to implement too many solutions simultaneously, and push the organization into something for which they’re not yet ready.

Srividya Sridharan, senior analyst for customer insights professionals at Forrester, outlines three steps before embarking on an ambitious analytics project:

1to1 ®

mediaa division of Peppers & Rogers Group

11. Understand

Your Starting Point:

Organizations should determine their level of analytics maturity to make sure they’re able to take on the designated project. 3The sole purpose of

this venture should be developing proof of

concepts and trying out analytics methodologies

on a smaller scale before embarking on a

business-wide initiative.

3. Create A Virtual Analytics

Innovation Lab:

To read more, go to: “Four Ambitious Analytics Projects for 2014”

2Any organization

embarking on a project

that will require new

analytics methods needs

to first test the system to

make sure it delivers the

needed results.

2. Set asideAn Experimentation

Budget:

Data Analytics