infographic: digital digest q2 summary
DESCRIPTION
Did you miss our latest Digital Digest? Not to worry, here's an infographic summarizing its biggest stories. The Digital Digest is Rassed's quarterly round up of Internet and technology developments in the Middle East. Hot stories in this issue: Instagram is more popular than Facebook in one Arab country, but which one? Saudi Arabia still has the largest Twitter population. UAE is named fiber capital of the world. Check out the full report: http://www.slideshare.net/ictQATAR/digital-digest-q2-2014TRANSCRIPT
For more digital developments in the Middle East, visit
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Digital Digest Q2 2014
Instagram is the most popular social media service among Qataris and least used by Egyptians and Tunisians
68% 50% 49%
KSA UAE Egypt
Interaction with brands on Facebook during Ramadan is high
Saudi Arabia still has the largest Twitter population
Saudi Arabia alone accounts for 40% of the Middle East Twitter population
40%#KSA
UAE leads globally in �ber to the home penetration Ipsos �nds smartphone take-up in the Middle East is lowest in Egypt
79%
63%
KSA
72%
61%
UAE
6%
5%
Egypt
63%
36%
Lebanon
69%
49%
Kuwait
GCC more “network ready” than North Africa
North AfricaNetwork
GCCNetwork
Mobile and PC are nearly universal in Qatar
Majority of global smartphone growth will be in the developing world
Doha is the biggest sel�e-taking city in the Middle East
Ishtarate Arab product rating website /social network
allows users to rate the products they purchased online
Second-screening while watching the World Cup was high...
...as most devoted fans say they have posted opinions about the game live on social media
11 months is the average age children start using smartphones
Social Media
Technology
Digital Content
Global Stories
Airline tickets are the most purchased online products
dominates online retail
The 4 largest U.S. online rerailers in 2013 (based on worldwide online sales)
http://goo.gl/ivvmAB
Of people in the region prefer to do so via Facebook 4%6%9%
78%
AFRICA / MIDDLE EAST
2012
2013
or phone
36%
use laptops
13%
43% in Egypt, KSA and UAE “second screen”when watching TV
tablets
5%
Digital ads will increase but TV ads remain most prominent
Internet TV MobileDigital ads TV ads
Facebook aims to expand digital ads in the region
Facebook is the most preferred “social log-in” network in the region
39% 43%
VSNEWSSocial Media
Trust in social media as the most reliable news source ...
Qatar
Sel�es Doha
Qatar Tunisia Egypt
Developing World
Developed World