infographic: digital marketing

1
JULY: DIGITAL MARKETING By Anna Papachristos and Lorri Cosentino Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success. Source: Experian Marketing Services Barriers to successful cross-channel marketing: Source: Gartner Marketers spend 45% of their budgets to aquire new coustomers. Emotional connections through digital media would encourage 88% of marketers to spend more on digital branding campaigns... ...and 71% believe said emotional connections would help build brand recognition. Source: Millward Brown 75% of marketers said that the ability to embrace change in digital marketing was important, while 63% highly value the ability to spot opportunities and adapt strategies quickly. Source: Econsultancy 39% Organizational Structure 38% Technological Infrastructure 38% Budget Restrictions 1. 2. 3. To read more about Digital Marketing, go to: "10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)"

Upload: 1to1-media

Post on 09-May-2015

4.051 views

Category:

Marketing


3 download

DESCRIPTION

Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success. To read more about Digital Marketing, go to: http://bit.ly/1iV9B7I

TRANSCRIPT

Page 1: Infographic: Digital Marketing

JULY: DIGITAL MARKETING

By

Ann

a P

apac

hris

tos

and

Lor

ri C

osen

tino

Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success.

Source: Experian Marketing Services

Barriers to successful cross-channel marketing:

Source: Gartner

Marketers spend 45% of their budgets to

aquire new coustomers.

Emotional connections through digital media would encourage 88% of marketers to spend more on digital branding campaigns......and 71% believe said emotional connections would help build brand recognition.Source: Millward Brown

75% of marketers said that the ability to embrace changein digital marketing was important, while 63% highly value the ability to spot opportunities and adapt strategies quickly. Source: Econsultancy

39%OrganizationalStructure

38%TechnologicalInfrastructure

38%BudgetRestrictions

1.

2.

3.

To read more about Digital Marketing, go to: "10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)"