TO 46% OF ONLINE SHOPPERS IN GREECE, “SECURE PAYMENT METHOD FROM KNOWN PROVIDER” WAS THE MOST IMPORTANT

FEATURE OF AN ONLINE STORE.GREECE: MOST IMPORTANT FEATURES OF ONLINE SHOPS, IN % OF ONLINE SHOPPERS, NOVEMBER 2015

SECURE PAYMENT METHOD FROM KNOWN PROVIDER

LOW PRICES AND OFFERS

EASY AND QUICK NAVIGATION

CLEAR TERMS OF USE

POSITIVE REVIEWS ON WEBSITES/BLOGS

Note: does not add up to 100% due to multiple answers possibleDefinition: the key features of online shops that positively affect the perception of this shop by the shoppers and wins them as customersSurvey: based on a survey of 1,200 online shoppers conducted between October and November 2015Source: ELTRUN, December 2015; cited in the report “Europe Online Payment Methods: First Half 2016” by yStats.com

EASY AND QUICK NAVIGATION

46%

42%

37%

35%

32%