MILLENNIALS (8%) WERE MORE LIKELY TO BOOK THEIR ACCOMMODATION VIA A MOBILE APP THAN INTERNET USERS OF

OTHER GENERATIONS, AS OF OCTOBER 2015.GLOBAL: SELECTED CHANNELS USED BY INTERNET USERS TO BOOK ACCOMMODATION FOR THEIR LAST TRIP, BY

ONLINE AND MOBILE APP, BY GENERATION, IN %, OCTOBER 2015

Note: Internet users who researched or planned vacations online in the previous 12 monthsDefinition: “Millennials” 18-34 year-olds; “Generation X” 35-64 year-olds, “Baby Boomers” 65+ year-oldsSurvey: based on a survey of 34,026 respondents (Millennials (7,552), Generation X (22,180), Baby Boomers (4,294)), conducted online in October 2015; question asked “Which of the following did you use to book the accommodation for your last holiday/vacation?“; the responses included “Online”, “Offline” and “Via Mobile App”Source: Source: TripAdvisor, Ipsos, December 2015; cited in the report “Global Online Travel Market 2016” by yStats.com

BABY BOOMERS GENERATION X MILLENNIALS

3%62%

5%66%

MOBILE APP ONLINE

8%63%