1

high-growth marketsdiversity in opportunity

high-growth markets, diversity in opportunity

High-growth markets are often lumped together into a single opportunity for international business.

Truth is that all fast-growing and emerging markets are very different in terms of commercial and technological maturity.

The US has been used as a comparison.

2 high-growth markets, diversity in opportunity

economic growth

economy

China is one of the most dynamic markets, but it wasn’t the fastest growing market in 2012.

8.4%Iraq

foreign direct investmentChina still dominates foreign investment, with Brazil and Russia some way back.

7.8%China

6.6%Nigeria

2.2%US

$253bnChina

$205bnUS

$51bnRussia

$76bnBrazil

3 high-growth markets, diversity in opportunity

university educationUniversities train the engineers, leaders and innovators of tomorrow.

$26,400US

demographicsThe younger the population, the bigger the future workforce, and the more potential for growth.

$10,300Brazil

$6,500China

$1,700India

41% Africa (average)

30% Saudi Arabia

Annual spend per university student using purchasing power parity. Percentage of population aged under 15.

29%India

20% US

4 high-growth markets, diversity in opportunity

keeping connected

fixed broadband penetrationFixed broadband Internet has transformed business and entertainment across the world.

Subscribers per 100 people.

Chile China Russia US

12 13 14

28

5 high-growth markets, diversity in opportunity

keeping connected

mobile penetrationMobile telephony is vital for voice and data in countries with poor fixed infrastructure.

Mobile subscriptions per 100 people.

Russia Vietnam Argentina US

98

143149184

6 high-growth markets, diversity in opportunity

keeping connected

Internet connection speedsAverage connection speeds are going up around the world (Mbps).

3.1Malaysia

3.6Mexico

4.6UAE

8.7US

7 high-growth markets, diversity in opportunity

IT services IT outsourcing holds major market share in many high-growth markets.

67%Philippines

56%Brazil

ICT services exports as proportion of service exports in 2012.

62%India

22%US

IT maturity

8 high-growth markets, diversity in opportunity

ecommerce Ecommerce is huge in China, with consumers using it to buy and sell goods.

220China

24Brazil

Millions of digital buyers in 2012.

150US

23Russia

IT maturity

9 high-growth markets, diversity in opportunity

cloud computingCloud makes moving to new markets easier, but is the regulatory environment prepared?

80US

59Russia

BSA Global Cloud Computing Scorecard out of 100.

70Malaysia

57Mexico

IT maturity

10 build the new workspace

thank youto learn more visit: http://www.orange-business.com

presentation created by Futurity Media

sources:

World Bank, Bain & Co, UN, Akamai, eMarketer, BSA