infographic: holiday shopping gameplan
DESCRIPTION
'Tis the season for marketers to map out their holiday shopping digital strategy. Guide your holiday game plan with Dedicated Media's spirited trends infographic on consumers' path to purchase. http://goo.gl/50s9HRTRANSCRIPT
of consumers will shop in-store on Thanksgiving or Black Friday -
of those, 56% plan to visit 3+ stores Source: Accenture
shoppers use YouTube to search for product related videos Source: Google Consumer Survey
of shoppers intend to use social media to assist
with holiday shoppingSource: Accenture
F I N I S H
S T A R T
more consumers have gained trust in online shopping in the past yearSource: comScore/UPS
of shoppers said they prefer a retailer’s full website vs.
mobile website or mobile app Source: comScore/UPS
of shoppers favor retailers who have an upstanding reputation
on fraud protectionSource: comScore/UPS
of online shoppers abandoned their shopping cart due to unexpectedly high shipping costsSource: comScore/UPS
of online shoppers took action to qualify for free shipping 47% found promo codes 31% joined loyalty programs 58% increased itemsSource: comScore/UPS