infographic: how to choose between text, photos or video for your content
DESCRIPTION
Content journalists can’t afford to specialize in just text, photos or video. We must have a working knowledge of all three media, So the question becomes: What to use and when to use it? http://bit.ly/VYl1IATRANSCRIPT
TEXT, PHOTO OR VIDEO:�WHAT TO USE WHEN?
TEXT
• To persuade.
• To explain in detail.
• Bonus: Google loves text.
PHOT
O • To illustrate.
• To show instead of tell.
• To provide color, shape, texture or environment.
VID
EO
• Demonstrate a series of steps.
• Put a product into action.
• Bonus: Audio can provide ambient sound or add narration.
The content journalist must master a range of media. Each has its strengths.
Rusty Cawley, APR / ContentJournalist.com