infographic: how to engage millennials who visit technology sites
DESCRIPTION
Knowing how to engage with Millennials who visit technology sites can be tricky. IDG Research Services conducted a survey of Millennials (18-34 years old) who have an interest in technology: tech marketers, tech buyers, and consumers in both B2C and B2B. The survey reveals which tech topics Millennials are most interested in, their top reasons for visiting websites, and which sources they rely on most for tech-related information. See more at: http://idgknowledgehub.com/infographic-engage-millennials-visit-tech-sites/2014/04/22/#sthash.6qf9wJ2y.dpufTRANSCRIPT
How To Engage Tech Site Visitors
MillennialsMillennialsHow To Engage Tech Site Visitors
This group of Millennials: 18-34 yrs old who have an
interest in technology (e.g. tech marketers, tech decision makers and consumers, both in B2C and B2B)
What kinds of technology topics
are you most interested in?
Research ServicesSource: IDG Research, 2013 Millennials and Media
MM
MM
MM
MM
M
MM
MM
MM
MM
M
75%News 71%
Weather59%Travel50%
Careers
46%Celebrities/
Entertainment
48%Sports
42%Business/Finance
46%Education
MM MIn addition to technology, which of the following topics do you regularly
seek information or read about (online or in print)?
54%Health/Fitness
49%Hobbies
62%Food/Cooking
47%Gaming
Which sources do you rely on for tech-related information?
56%Science
51%67%68%76%79%
Desktop/laptop PCsTech newsTech innovationsSoftware or appsNew gadgets & electronics
M35+ yrs oldMillennials
Tech-specific sources
Business-related sources
Tech vendor sites
Social media
Retailer websites
Video sharing sites
Research firm& industry analytics
Lifestyle-related sites
91%
69%M
M
M
M M
M
68%
42%
65%
43%
29%
59%
41%
M 52%
48%
28%
29%
M 50%
20%
47%
+ Top Factors Driving Website VisitsTop Factors Driving Website Visits
How important are each of the following characteristics when you are looking for tech-related content online (i.e., what makes you go back
to a specific source or website?)
88%Reliable/accurate
content 80%Straight-forward, unbiased content
76%Easy to understand
content63%
Multiple view points
59%Great graphics
and images 58%Good community/user
reviews
57%Short, concise
content 56%Info. is relevant to my
career/aspirations
54%Ability to consume content on phone
54%Respected
author/brand