infographic: linkedin vs facebook
TRANSCRIPT
Social media advertising allows you to laser-target ads to very specific audiences – but deciding which social media advertising platform would be best for your audience and goals can present a challenge. This infographic will provide you with important considerations for choosing between LinkedIn Ads and Facebook Advertising for your social media advertising campaigns.
LinkedIn FacebookWhich Should You Choose?
vs. ADVERTISING
LinkedIn Ads are recommended for reaching a B2B audience of professionals, offering a variety of ways to target based on job function, seniority, industry and more. LinkedIn Ads are best used for creating awareness of your company and services, as well as generating leads.vs.
Companies/Organizations
Lead Generation
Direct Sales
Awareness
Because buying cycles are typically longer for B2B sales, social media advertising should be used for lead generation rather than direct sales.
TARGET AUDIENCE
MARKETINGGOALS
KNOWN AUDIENCEDEMOGRAPHICS
Facebook Advertising can be used for reaching both a business and consumer audience, and offers several ways to target, such as Likes and interests (which may include their business interests and job titles). Facebook is recommended more for engaging consumers, though, and are a great way to increase direct sales (or, if you’re a nonprofit, increase donations).
Industries
Geographic Location
Skills
Job Titles
Consumers
Companies/Organizations
TARGET AUDIENCE
Lead Generation
Direct Sales
Awareness
MARKETINGGOALS
KNOWN AUDIENCEDEMOGRAPHICS
Lead Generation
Direct Sales
Awareness
Just like with LinkedIn Ads, B2B brands should also focus on lead generation and awareness, rather than direct sales, for Facebook ad campaigns.
If you don’t have enough information about your buyers, consider developing your buyer personas to get a better idea of what motivates their decisions to buy and how you can best target them.
Geographic Location
Geographic Location
Interests
Interests
Job Titles
To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo.