infographic on seaside tourism spend in england
DESCRIPTION
This infographic shows that domestic leisure visitors spend some £7bn each year at the English seaside.TRANSCRIPT
SOURCES:
GBTSThe Great Britain Tourism Survey, measures the volume and valueof domestic overnight tourism in Great Britain
GBDVSThe Great Britain Day Visits Survey, measures the volumeand value of tourism day visitsin Great Britain
VE Brand and Comms TrackerTracks measures relating to England holidays, visitor satisfaction, and VisitEngland marketing campaigns
Other VisitEngland ResearchQuantitative and qualitative consumer and tourism business research on topics relating to the tourism industry in England
England’s seaside is a valuable part of the tourism economy.
£7BNSPENT ON TRIPS TOTHE SEASIDEIN 2012
Source: GBTS and GBDVS
HOLIDAYS TAKENIN SEASIDE DESTINATIONS
14MSEASIDEHOLIDAYSworth£3.5BNSource: GBTS
110MSEASIDEDAY TRIPSworth£3.8BNSource: GBDVS
2009
2008
25%up
25%down
2012
Volume & value of seaside leisure trips in England
TRIPS TAKENIN 2012
Source:GBTS and GBDVSHolidays & short breaks Day trips
Where in England do people go for seaside leisure trips?
12%
13%
11%
3%
7%
9%13%
10%
8%
40%
27%
16%
24%
2%
HOLIDAYS TAKEN BY FAMILIES
Source: GBTS and GBDVS
DAY TRIPS TAKEN BY FAMILIES
34%
Source: GBTS
all trips
42%seaside trips
Who takes trips to the seaside?
allholidays34%
seasideholidays47%
allday trips16%
seasideday trips24%
LESS AFFLUENT THAN THE AVERAGE
C2DE socialgrade take:
comparedto
overall52%
34%
Source: GBTS
CARAVANS/HOLIDAYCAMPS/CAMPING
comparedto
across allholidaytypes
44% 27%
TIME OF YEAR
Seaside holidays are much longer than the average (4+ nights)
Camping and caravanning (including holiday camps) is much more important to our seaside destinations than to other areas.
alltrips66%
seasidetrips76%
What types of holidaysdo they take?
HOTELS/MOTELScomparedto
across allholidaytypes
26% 40%
SELF-CATERINGcomparedto
across allholidaytypes
14% 10%
APRIL - SEPTEMBER
alltrips34%
seasidetrips24%
OCTOBER - MARCH
What do people think of the seaside?
TRADITIONALSEASIDE RESORTnostalgic
ENGLISH COASTLINEgetting awayfrom it all
SEASIDE TOWNSquaintlink to local historymore things to do
Source: other VisitEngland research
BARRIERS FOR BUSINESSESlack of knowledgeespecially among younger groups
Businesses should communicate the breadth
of product offeringand provide basic
geographical information
Satisfaction with the seaside is generally better than other destinations, but particularly in terms of being seen as a low cost destination
Lowest ratings for seaside destinations mainly relate to quality and ease of access
Value for money
66%61%
Not too expensive to get to
60%56%
Accommodation quality
68%68%
Quality of food drink & dining
64%63%
Doesn’t take long to get to
58%57%
38%37%
Availability of deals/discounts
53%58%
Availability of festivals/sport/cultural events
How do visitors rate their experience of the seaside?
S
S
S
S
S
S
S
A
A
A
A
A
A
A
% rating excellent / goodSeaside trips All trips
Source: VE Brand & Comms Tracker
S A
Domestic Leisure Tourism to England’s Seaside