infographic: q2 basket abandonment stats
TRANSCRIPT
Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &
Ralph Lauren) here’s 7 big basket abandonment stats from April, May & June 2013
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“Traditional email marketing achieves an average click-through rate of around 4%, proving the
importance of relevancy that basket abandonment emails deliver. Clean, responsive designs
which incorporate strong brand imagery along with full product details typically perform best.”
- Dominic Edmunds, SaleCycle President
Abandonment is on the up, with over three-quarters of shopping
carts abandoned in Q2
Almost half of all basket abandonment emails
are opened.
75.5%
45.7%
18.0%
34.9%
$6.07
11am-12pmThursdays
Basket Abandonment Stats
2013
CLICK THROUGH RATE
CTR of Basket Abandonment Emails
14.2%4%CTRs
CTR of Traditional Marketing Emails
TraditionalMarketing
Emails
BasketAbandonment
EmailsVs
Quarterly Update: Q1 v Q2
Most abandonments happen between 11am & 12pm with Thursday the
most common day.
Over a third of email clicks lead to a purchase
back on site
The AOV of purchases from basket abandonment
emails is 18% higher than typical purchases
Every single basket abandonment email
sent, delivers over $6 in revenue.
THU
Q1 2013
Q1 2013
Q1 2013 Q1 2013
Q1 2013
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