infographic social fans content matters we apac impact of digital storytelling 2014
DESCRIPTION
Infographic Social Fans CONTENT MATTERS WE APAC Impact of Digital Storytelling 2014 What is the Impact of Digital Content and Storytelling for Brands in 2014? The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes. Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”. But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers? In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time. In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies. Waggener Edstrom Studio D Asia Pacific explores in this brand-new ground-breaking research report for 2014.TRANSCRIPT
*65;,5;�4(;;,9:;/,�047(*;�6-�)9(5+�:;69@;,3305.�65305,�05������(:0(�7(*0-0*
;VKH �̀�JVU[LU[�THYRL[PUN� PZ�HSS� [OL�I\aa�� 0[� PZ�H� [LYT�MYLX\LU[S`�\ZLK�I`�THYRL[LYZ�HUK�WYHJ[P[PVULYZ� [V�KLZJYPIL�� ]LY`� IYVHKS �̀� H� KPZJPWSPUL� [OH[� YL]VS]LZ� HYV\UK� IYHUK� JVTT\UPJH[PVUZ� HUK� H\KPLUJL�LUNHNLTLU[��6\Y� MPUKPUNZ� ZOV^� [OH[� [OL� PTWHJ[� VM� JVU[LU[�THYRL[PUN� PZ� YLHS��TLHZ\YHISL�� HUK� OPNOS`�PTWHJ[M\S�HJYVZZ�[OL�(ZPH�7HJPMPJ�YLNPVU�UV[�Q\Z[�MVY�[OL�IYHUK��I\[�MVY�P[Z�J\Z[VTLYZ�HZ�^LSS��;OL� PUZPNO[Z� OPNOSPNO[LK� ILSV^� WYV]PKL� H� X\PJR� V]LY]PL^� VM� OV^� JVUZ\TLYZ� HYL� L_WVZLK� [V� JVU[LU[�THYRL[PUN��+V^USVHK�[OL�M\SS�YLWVY[�[V�MPUK�V\[�OV^�IYHUK�Z[VY`[LSSPUN�PZ�PTWHJ[PUN�[OL�YLNPVU�
;V�SLHYU�TVYL�HIV\[�JVUZ\TLY�YLSH[PVUZOPWZ�^P[O�IYHUKZ�VU�ZVJPHS�TLKPH��^L�HZRLK�YLZWVUKLU[Z�[V�[LSS�\Z�PM�[OL`�MVSSV^�[OLPY�MH]VYP[L�IYHUK�Z��VU�ZVJPHS�TLKPH�HJJVYKPUN�[V�[OL���I\ZPULZZ�ZLJ[VYZ�JV]LYLK�PU�[OL�YLZLHYJO!�4VIPSL�+L]PJLZ��*VUZ\TLY�,SLJ[YVUPJZ� �(WWSPHUJLZ��L_JS\KPUN�TVIPSL���-VVK� �)L]LYHNL��7LYZVUHS�*HYL��;YH]LS� �;V\YPZT��HUK�/LHS[OJHYL�
HWHJ�^HNNLULYLKZ[YVT�JVT HJJLSLYH[LPUMS\LUJL�JVT
6<9�(7796(*/�;6�047(*;
:6*0(3�4,+0(�:<):*907;065
(:0(�7(*0-0*
05+0=0+<(3�4(92,;:
;V�SLHYU�TVYL�HIV\[�JVUZ\TLY�YLSH[PVUZOPWZ�^P[O�IYHUKZ�VU�ZVJPHS�TLKPH��^L�HZRLK�YLZWVUKLU[Z�[V�[LSS�\Z�PM�[OL`�MVSSV^�[OLPY�MH]VYP[L�IYHUK�Z��VU�ZVJPHS�TLKPH�HJJVYKPUN�[V�[OL���I\ZPULZZ�ZLJ[VYZ�JV]LYLK�PU�[OL�YLZLHYJO!�4VIPSL�+L]PJLZ��*VUZ\TLY�,SLJ[YVUPJZ� �(WWSPHUJLZ��L_JS\KPUN�TVIPSL���-VVK� �)L]LYHNL��7LYZVUHS�*HYL��;YH]LS� �;V\YPZT��HUK�/LHS[OJHYL�
82%
6]LY
follow Mobile Device brands74%
follow their favorite F&B brands57%follow their favorite Healthcare brands49%
follow their favorite Consumer
Electronics brands63%
VM�KPNP[HS�JVUZ\TLYZ�PU�[OL�(ZPH�7HJPMPJ�YLNPVU�MVSSV^�[OLPY�MH]VYP[L�IYHUKZ�VU�ZVJPHS�TLKPH��;OL�NYHWO�YL]LHSZ�[OL�OPNOLY�WLYJLU[HNL�VM�JVUZ\TLYZ�HUK�[OL�IYHUKZ�[OL`�MVSSV �̂
90%
VM�KPNP[HS�JVUZ\TLYZ�PU�[OL�7OPSPWWPULZ��0UKPH��0UKVULZPH��=PL[UHT��HUK�/VUN�2VUN�MVSSV^�[OLPY�MH]VYP[L�IYHUKZ�VU�ZVJPHS�TLKPH�
36%
44%
Japan
Australia
98%
97%
82%
72%
91%
89%
Philippines
India
Indonesia
Vietnam
Singapore
South Korea
Hong Kong
China