infographic: the perceptions of real-time marketing
DESCRIPTION
Evergage recently surveyed more than 100 marketers across 18 countries, with the majority of responses from the U.S. to provide a snapshot of real-time marketing in 2014. 76% of marketers are using real-time marketing today, and 88% of marketers consider it important to their 2014 plans – with many planning to invest this year, according to the survey results showcased in a new infographic. For the full report of the Perceptions of Real-Time Marketing survey results, visit: http://info.evergage.com/perceptions_of_realtime_marketing_survey_resultsTRANSCRIPT
WITH THE HELP OF TECHNOLOGY SOLUTIONSREAL-TIME MARKETING IS ATTAINABLE
FOR COMPANIES OF ALL SIZES
Marketers who are implementing real-time marketing are seeing results and ROI. It doesn’t have to be expensive or time-consuming to implement, or a drain on your resources. It also doesn’t have to be di�cult to measure, even when it is delivering double-digit results. Evergage takes pride in the fact that our solutions for website personalization and real-time marketing are accessible to small and mid-size businesses, yet powerful enough to be valued by enterprise marketers. Evergage is about providing you with an edge, to make each page more relevant, more tailored with every click, and more engaging to the consumer when it matters the most.
WHAT DATA IS MARKETERS’ REAL-TIME MARKETING BASED ON?
53%EMAIL CLICKSAND OPENS
41%TRANSACTIONS/CONVERSIONS
46%LIVE SITE VISIT
BEHAVIOR
WITHINSECONDSSAID 22% OF RESPONDENTS
HOW FAST IS REAL-TIME? THE URGENCY IS INCREASING
REAL-TIME MARKETING RESULTS ARE VERY EXCITING
OF THE 36% TRACKING ROI FOR REAL-TIME MARKETING
THE MEDIAN ROI REPORTED IS 11-20%
24% ARE SEEING
50% ROIOR HIGHER
20% ARE SEEING
75% ROIOR HIGHER
REAL-TIME MARKETING HAS SEVERAL KEY BENEFITS
59%IncreaseConversionRates
81%IncreaseCustomerEngagement
73%ImproveCustomerExperience
THE PERCEPTIONS OF
REAL-TIME MARKETING
MARKETERS SEE THE IMPORTANCE OF REAL-TIME MARKETING
88%
Say Real-TimeMarketing
is Importantto 2014
76%
Are UsingReal-TimeMarketing
Today
41%Put Real-Time
Marketinginto 2014Budgets
Use Real-TimeMarketingon TheirWebsite
45%Use Real-Time
Marketingon SocialChannels
48%
ON AVERAGE, MARKETERS ARE USING RTMACROSS 2 OF 8 DIFFERENT CHANNELS
EMA
IL
39%
CA
LL CEN
TER
23%
ON
LINE D
ISPLAY
19%
SEAR
CH
18%
SMS
14%
POIN
T OF SA
LE
12%
NO
NE
24%
WITH BENEFITS LIKE THIS, WHAT’S STOPPING COMPANIES FROMUSING REAL-TIME MARKETING?
36%LACK OF
TIME
40%LACK OFTOOLS
40%LACK OF
KNOWLEDGE
43% 39%30%
Lack ofResources
Time toImplement
Lack of Knowledge
or Skills
OVER A THIRD OF MARKETERS USINGREAL-TIME MARKETING ARE MEASURING ROI,WHY AREN’T THE OTHERS MEASURING ROI?
WHILE MANY THINK OF REAL-TIME MARKETING USE IN SOCIAL MEDIA, IT HAS GROWN BEYOND THAT.
Live website chat
66%
Mobile apps with geofencing
42%Respondingto customers in the context of their web interaction
74%
Personalizing content or creative in response to customer interactions
76%Triggered emails
54%
Engaging with prospects + customers on social media with content and o�ers
49%Responding to trends and specific current events in social media
68%
Mobile communications such as SMS
36%
GET YOUR COPY OFTHE COMPLETE REPORT
DOWNLOAD NOW
PERSONALIZING CONTENT OR CREATIVEIN RESPONSE TO CUSTOMER INTERACTIONS
RESPONDING TO CUSTOMERS IN THECONTEXT OF THEIR WEB INTERACTION
RESPONDING TO TRENDS AND SPECIFIC CURRENT EVENTS IN SOCIAL MEDIA
TRIGGERED EMAILS
ENGAGING WITH PROSPECTS + CUSTOMERS ON SOCIAL MEDIA WITH CONTENT AND OFFERS
MOBILE COMMUNICATIONS SUCH AS SMS LIVE WEBSITE CHAT
ALERTS BASED ON PERSONALIZED FEEDSANY IMMEDIATE ACTION TAKEN DUE TO A PREVIOUS ACTION BY A PROSPECT/TARGET/CONSUMERDYNAMIC CONTENTMEASURING ENGAGEMENT EVENTS IN REAL-TIME AND IN THE SAME CONTEXT, DECIDING HOW TO RESPOND (PERSONALIZED CHANNEL AND CONTENT) IN REAL TIMEPERSON TO PERSONWHENEVER THE RESPONSE IS UNIQUELY PERSONAL TO THE INTERACTION RATHER THAN BEING A LAUNCH TO A TARGETED GROUP
ANY IMMEDIATE ACTION TAKEN DUE TO A PREVIOUS ACTION BY A PROSPECT/TARGET/CONSUMER
MEASURING ENGAGEMENT EVENTS IN REAL-TIMEAND IN THE SAME CONTEXT, DECIDING HOW TO RESPOND (PERSONALIZED CHANNEL AND CONTENT) IN REAL TIME
PERSONALIZING CONTENT OR CREATIVEIN RESPONSE TO CUSTOMER INTERACTIONS
RESPONDING TO CUSTOMERS IN THECONTEXT OF THEIR WEB INTERACTION
RESPONDING TO TRENDS AND SPECIFIC CURRENT EVENTS IN SOCIAL MEDIA
ENGAGING WITH PROSPECTS + CUSTOMERS ON SOCIAL MEDIA WITH CONTENT AND OFFERS
MOBILE APPS WITH GEOFENCING
MOBILE COMMUNICATIONS SUCH AS SMS LIVE WEBSITE CHAT
ALERTS BASED ON PERSONALIZED FEEDS
DYNAMIC CONTENT
MEASURING ENGAGEMENT EVENTS IN REAL-TIMEAND IN THE SAME CONTEXT, DECIDING HOW TO RESPOND
(PERSONALIZED CHANNEL AND CONTENT) IN REAL TIME
WHENEVER THE RESPONSE IS UNIQUELY PERSONALTO THE INTERACTION RATHER THAN BEING
A LAUNCH TO A TARGETED GROUP
PERSONALIZING CONTENTOR CREATIVE IN RESPONSE
TO CUSTOMER INTERACTIONS
RESPONDING TO CUSTOMERS IN THECONTEXT OF THEIR WEB INTERACTION
RESPONDING TO TRENDS AND SPECIFIC CURRENT EVENTS IN SOCIAL MEDIATRIGGERED EMAILS
ENGAGING WITH PROSPECTS + CUSTOMERS ON SOCIAL MEDIA WITH CONTENT AND OFFERS
MOBILE COMMUNICATIONS SUCH AS SMS LIVE WEBSITE CHAT
ALERTS BASED ON PERSONALIZED FEEDS
DYNAMIC CONTENT
WHENEVER THE RESPONSE IS UNIQUELY PERSONALTO THE INTERACTION RATHER THAN BEING
A LAUNCH TO A TARGETED GROUP