infographic: understanding facebook ad types by objective
DESCRIPTION
Since the first Facebook ads in 2004, which were banner ads known as "Facebook Flyers," opportunities to market on the platform have grown exponentially. Facebook has evolved from one ad type to nine, and its targeting and placement options have also increased to make reaching the right audience easier than ever. Whether you want to get more likes for your page, drive offsite clicks, or increase awareness and engagement, Facebook offers an ad type that fits your needs. The infographic below breaks out each Facebook ad type by its desired objective - we hope it makes things a little easier to digest!TRANSCRIPT
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It’s fig season! Not sure what to do with figs? Here’s a delicious dessertrecipe to share.
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J Jasper’s Market
Sponsored
Fig Tart with Almonds and SugarThe simplicity of this tart perfectly accents ripe figs. If you don’t have enoughtime to make a handmade crust, pick up one of Jasper’s pre-made pie crusts.
JASPERSMARKET.COM
LINK AD Best For: E-commerce, Finserv, Travel
Jasper’s Market
Drive clicks to your website
Drive people to your store with an offer
Save big on your first order of our locally sourced groceries. Jasper’sMarket delivers.
J Jasper’s Market
Sponsored
$10 off your first order over $50
Expires August 31, 2014
541 people claimed this offerGet Offer
OFFER ADBest For: Retail, CPG, QSR
Awareness & Engagement
Jasper’s Market
Sponsored
Jasper’s Market would like to send a heartfelt thank you to everyone whohas been a part of this crazy process of opening a new market. From the neighboring businesses to the families that stop by every day, from ourfarmers to our local suppliers, you have all made Jasper’s what it is today.-your welcoming neighborhood market full of great food and great people.
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PHOTO ADVIDEO AD
TEXT AD
Jasper’s Market
Sponsored
Jasper’s Market is now open downtown! We feature a large selection of organic produce to help you meet all of your family’s cooking needs.
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Jasper’s Market
Sponsored
Jasper’s Market is now open downtown! We feature a large selection of organic produce to help you meet all of your family’s cooking needs.
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J
Drive responses to your event
EVENT AD (RHS ONLY)Best For: Retail, QSR, Entertainment
PAGE LIKEADBest For: Any vertical — grow your fan base for future targeting
Get more likes for your Page
We’re open downtown. Like our page for invites to special events, weeklydeals and more.
J Jasper’s Market
Sponsored
Jasper’s Market
Food & Grocery
541 likesLike Page
Drive people to install and engage with a mobile app
Download our app and get delicious recipesfor Jasper’s Market’s latest produce. It’s fun,easy, and most of all, free!
J Jasper’s Recipe Generator
Sponsored
Jasper’s Recipe
Generator
541 people use thisInstall Now
MOBILE APP ADBest For: Tech, Media, Travel
Drive people to your desktop app
Download our app and get delicious recipes for Jasper’s Market’s latest produce. It’s fun,easy, and most of all, free!
J Jasper’s Market
Sponsored
Jasper’s Recipe Generator
541 people use this Use Now
DESKTOP APP ADBest For: Tech, Media, Travel
FACEBOOK AD TYPE
Note: All ad types (except those with mobile-only objectives) are available for the Right Hand Side as well, but we suggest our clients primarily use Newsfeed
as that placement generates significantly higher engagement and ROI.
BY OBJECTIVE
SHIFT.com facebook.com/shiftplatform
Awareness & Engagement
Drive Clicks to Website
Drive People to your Store
Drive Responses to your event
Get More Likes for your Page
Drive People to your Mobile App
Drive People to your Desktop App
Facebook Ads provide marketers massive scale that helps them reach their audience across devices and in the most engaging way possible. Read on to learn more about each ad type Facebook offers to help marketers achieve their business goals.
Best For: All verticals! Showcase your product, services, or brand visually
Best For: Entertainment, Auto, Tech
Best For: Any vertical, but we strongly encourage adding a creative asset
Beer House Bar
Saturday, September 29th at 12:00amJoin us for our Oktoberfest this Saturday! We’ll bedrinking the night away...
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