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Infographics Omya Alston Public Affairs Specialist U.S. Census Bureau

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  • Infographics Omya Alston

    Public Affairs Specialist U.S. Census Bureau

  • What is an Infographic?

  • What is an Infographic?

  • What is an Infographic? An infographic uses visuals

    (graphs, icons, drawings, etc.) sometimes supported by text, to represent information or data, often with the aim of educating or informing an audience

    They are used to make complex ideas and data easier to consume for an audience

  • Ask a Lot of Questions

    What is your content/data?

    What is the purpose? Who is your audience? What response do you

    want from the audience? What is the most

    important message to communicate?

    What are the best ways

    to communicate the message?

    How will it be used? Are there any

    supplemental materials? When is this product

    due? Who is the approver?

  • Census Bureau Infographics Must be audience-centered

    Must be portable, sharable

    Must consider usability and plain language

    Must have quality data/stats presentation

  • Census Branding on Graphics

  • Representing the Data

  • Representing the Data

  • Typography

    Minimize the number of fonts used Use bold and italics only when needed for

    emphasis Remember concerns for the low-vision

    audience and Section 508 Compliant

  • Iconography

  • Icon Library

  • Color

  • Tools — Adobe Creative Cloud

  • Tools — Stock Images

    BigStockPhotos.com ThinkStockPhotos.com

  • Which do You Prefer?

  • Which do You Prefer?

  • Which do You Prefer?

  • Which do You Prefer?

    2020 Operational Plan pages

  • Which do You Prefer?

    2020 Operation Infographic

  • Text

    Work with finalized text from SME Text is reviewed by

    an editor Plain Language

    Writing Act

  • Now what? Share!

    Infographics and newsgraphics should be portable and sharable Social media posts reach a wider

    audience when a graphic is attached

  • Corporate Identity and Branding

  • Please Contact Us!

    Omya Alston [email protected]

    or [email protected]

    Visit Census.gov, click on “Library,” then “Infographics”

    www.census.gov/library/infographics.html

    mailto:[email protected]://www.census.gov/library/infographics.html

    Infographics What is an Infographic?What is an Infographic?What is an Infographic?Ask a Lot of QuestionsCensus Bureau InfographicsCensus Branding on GraphicsRepresenting the DataRepresenting the DataTypographyIconographyIcon LibraryColorTools — Adobe Creative CloudTools — Stock ImagesWhich do You Prefer?Which do You Prefer?Which do You Prefer?Which do You Prefer?Which do You Prefer?TextNow what? Share!Corporate Identity and BrandingPlease Contact Us!�