infographics made easy104.236.43.209/pdf/infographicsmadeeasy.pdf · infographics . when you saw...
TRANSCRIPT
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MADE EASY Infographics
Chris Lema
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The Power of STORY
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Since we were kids! We’ve been telling stories
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You’re Yoda In terms of the story…
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I said it first….she said it louder
Nancy Duarte
http://www.ted.com/talks/
nancy_duarte_the_secret_structure_of_great_talks.html
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The Power of Infographics
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When you saw this… Remember the Matrix?
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saw her? How many of you
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AN INFOGRAPHIC IS A VISUAL
DEPICTION OF DATA, DESIGNED TO TELL A STORY
THAT IS MORE LIKELY TO BE READ
& REMEMBERED
My Definition
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Visuals are processed 60,000x faster than anything else in our brain.
50% of our brain is “wired” for visuals.
An infographic is 30x more likely to be read than a text-based article.
By the Numbers
60k
50 30
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How to Assemble A Visual Story
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What point are you trying to make?
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Find the research to back you up!
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Sketch out your concept!
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Where to find The Data
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DataMarket.com NumberOf.net
Census.gov /publicdata/
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SOURCE Go to the
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An Example Making the
Case for WordPress
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WORDPRESS Everybody is using
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COMPETITION It’s killing the
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PLUGINS There are lots of
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Already Made Thankfully, the case was
http://yoast.com/wordpress-stats/
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You don’t need to be a designer Infographic
Tools
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Now it’s time for a DEMO
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How to Find Me
http://chrislema.com
Twitter: @chrislema
Facebook: /chrislema
LinkedIn: /in/mrchrislema
CHRIS LEMA