infographics madeeasy

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MADE EASY Infographics Chris Lema

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Page 1: Infographics madeeasy

MADE EASY Infographics

Chris Lema

Page 2: Infographics madeeasy

The Power of STORY

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Since we were kids! We’ve been telling stories

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You’re Yoda In terms of the story…

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I said it first….she said it louder

Nancy Duarte

http://www.ted.com/talks/

nancy_duarte_the_secret_structure_of_great_talks.html

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The Power of Infographics

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When you saw this… Remember the Matrix?

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saw her? How many of you

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AN INFOGRAPHIC IS A VISUAL

DEPICTION OF DATA, DESIGNED TO TELL A STORY

THAT IS MORE LIKELY TO BE READ

& REMEMBERED

My Definition

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Visuals are processed 60,000x faster than anything else in our brain.

50% of our brain is “wired” for visuals.

An infographic is 30x more likely to be read than a text-based article.

By the Numbers

60k

50 30

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How to Assemble A Visual Story

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What point are you trying to make?

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Find the research to back you up!

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Sketch out your concept!

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Where to find The Data

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DataMarket.com NumberOf.net

Census.gov /publicdata/

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SOURCE Go to the

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An Example Making the

Case for WordPress

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WORDPRESS Everybody is using

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COMPETITION It’s killing the

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PLUGINS There are lots of

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Already Made Thankfully, the case was

http://yoast.com/wordpress-stats/

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You don’t need to be a designer Infographic

Tools

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Now it’s time for a DEMO

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How to Find Me

http://chrislema.com

Twitter: @chrislema

Facebook: /chrislema

LinkedIn: /in/mrchrislema

CHRIS LEMA