infographics – search engine optimization in 2016!
TRANSCRIPT
Search Engine Optimization Published by NOTO IT Solutions Pvt. Ltd.
IN 2016
The term SEO (a.k.a. Search Engine Optimization) is own descriptive and
it’s already gained sufficient privilege in the past years. Now, the time has
been transformed and traditional approaches & techniques of SEO does not
work on current and upcoming years.
According to altered experiments and surveys, it’s clear that traditional
strategies of SEO do not have the same influence over website’s online
presence and some of them are already disregarded by most preferable
search engines – Google, Yahoo and MSN.
On the other hand, Google - the most significant entity in SEO that always
gets great attention by SEO specialists, constantly changing search
algorithms and refines results for a better user experience. Panda, Penguin,
Pigeon and Hummingbird are just the initiation, Google yet to come with
more algorithms.
Whatever we think through it, a warning or an alert, we need to change our
strategies and move ahead to the next level of branding and promotions –
User Experience.
Alike to web designing, SEO also considers user experience as a main
consideration to get more visits and better conversion rate. Now onwards,
SEO isn’t only used for branding, it changed into better user experience and
lead generation technique.
As we all know that traditional SEO is a history now, and numerous SEO
specialists already enhanced their tactics according to the Google’s
algorithms and updates. But is this action conventional?
Swiftly shifting strategies and techniques, neither a perfect solution nor
conventional. We need solutions, which are rigid and worthwhile enough.
What we need to do in 2016 -
User Experience
+
Lead Generation
Search Engine Optimization in 2016
Consider SEO as SXO (SEO + UX)
To react more in the coming years, optimizers needs to upgrade their
strategies and tactics. In the next few years, SEO specialists need to consider
or think towards user experience rather search engine experience. The term
that defines user experience in SEO is known as SXO (Search Experience
Optimization).
Whereas strategies of SEO rely over search engine algorithms and work
according to that, thereby SXO solely depends over user experience. If we
succeeded to enhance user experience, we definitely get succeeded to
enhance search visibility, branding and promotions.
“Search Experience Optimization (SXO), solely depends over user’s
perception how users will react over a search result or how will
he/she will search for a particular query.”
So, do more relevant and long tail keyword research and focus on user
experience rather search engine experience.
More content means more visibility (Content Marketing)
User experience rely over variety of unique content and content always rely
over presentation. More content means more visibility with an assurance of
more user conversion into the potential customers.
Content marketing isn’t a new technique to be include or to be inherit in
existing SEO strategies. SEO specialists were using this since the starting
even before the existence of SEO itself, but the use of engaging language,
proper placement and valid proportions were always varied according to the
needs and Google updates.
Content Writing involves – Eye Catching Headlines, Proper Keyword
Placement (especially within the first 20 words), Keyword density, Use of
layman language and more.
Content Marketing leads to more visibility
Content Marketing Periodic Table
Take a look at the above periodic table of Content marketing, where we
clearly reveals the strategy, format, type of content, platforms, metrics,
goals, sharing triggers and checklist.
This periodic table is also known as the seven step guide to success by
implementing user oriented content. This guide can help SEO specialists to
prepare, design and execute a result oriented content marketing strategy
along with traditional and futuristic SEO approach.
Capture Local Market for better business
Capturing local market always lead to the more conversion and build a trust
amongst potential customers, although you are not considering global
presence for your business. Local SEO is always beneficial for them, who
are looking for the local identity and solely working in the local market such
as plumbers, carpenter, restaurants, etc.
To increase the reach of a business, rigidity of the foundation required. Once
a business established in local market, it’s easy for SEO specialists to spread
the reach of that business in the international market.
The term “Local Market capture” can be idealized in the form of business
listings, citations, reviews, website optimization as per local targets and geo-
targeted paid campaigns (PPC). All this techniques can help a business to
establish a great root for the future growth.
Local reach leads to the more conversion and more physical store visits as
well.
SEO works as lead generation
Search Engine Optimization (SEO) leads the way of promotions and
branding and it beats paid campaigning - Pay per Click (PPC) on several
essential aspects such as more visibility, better coverage and a lower bounce
rate.
Most of us generally thinks that to increase sales and convert a user into the
customer, we need to run PPC campaigns with a targeted generic keyword,
but as we already said that scenario has been changed now.
So, in the coming year 2016, businesses will learn how to attract a user
through optimized quality content and amazing user experience and convert
them into a potential customer through SEO rather adapting PPC.
From now tighten up your belts to generate leads through futuristic SEO
implementation and adapting new techniques.
Better UI tends to better results
User Interface (UI) is one of the most important aspect that engage a user on
the website or online store. Effectively presenting everything along with
quality content can help a business to grow unique user’s visit, increase
returning users and retain them for more time span.
Responsiveness is another factor of impressive UI, which means a lot in the
SEO. Responsive UI/UX always helps a website to get better click through
rate (CTR) while creating different solutions for different platforms always
drops the performance.
Although content always leads, but we cannot neglect the effectiveness of
responsive web design and after the announcement of “Mobilegeddon”, it’s
an essential aspect to get better rank on Mobile searches.
Conclusion
What can make your online presence more beneficial in terms of more visits,
better conversion, lower bounce rate, increased CTR, higher impressions,
better user experience and greater performance, is the only solution for the
growth. And this is simply known as SEO (Search Engine Optimization),
but as the time change, things automatically changed.
What we previously known isn’t worthy in the coming year and what we
implemented in future not worthy in present, that’s the simple phenomenon
and it also implies in SEO.
In the coming year 2016, traditional approaches of SEO will transform into
a new technique. In the future, SEO will be considered as SXO (Search
Experience Optimization) along with content marketing, lead generation,
better UI and local coverage.
For the futuristic SEO implementation, businesses can consider us. We are
the leading SEO specialists and ISO certified software and web
development company – NOTO IT Solutions Pvt. Ltd.
Reference:
Search Engine Optimization in 2016 (Ezine Article)
Further Reading Suggestions:
A perfect solution for small businesses – Responsive Web
Design
Responsive web design is not just an option now!
7 SEO Strategies to improve your website ranking!
Google’s Mobilegeddon – what is it and how to overcome
from it?
ISO 9001:2008 Certified Software & Web Development
Company with a prominent experience in as SEO Specialists.
Address - B-11, Lal Bahadur Nagar, Behind Kesar Kothi, JLN Marg, Malviya
Nagar, Jaipur – 302017
Phone - 0141-2554503 | 01414554503
Email - [email protected]
Website - www.notosolutions.com
Infographic Presentation:
Infographics – Search Engine Optimization in 2016!