01

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94%

94% of smartphone users use their devices for travel research and

planning

Amount of users who make

reservations through smartphones

leasure travelers

business travelers

41%

30%

81% 55%

2007

2013

67%

33%

02

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Annual turnover of travel industry in 2012

made up which is 2 times $162.4 billion,

more than in 2007

of travelers speak

about the necessity

of accessibility of

hotel video content

while using

smartphones

specify that

availability of such

content affects

their choice while

searching for a

hotel

83% 76% 96%

03

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of leisure travelers

plan their vacation in

advance basing on

the Internet hotel

search results

of business

travelers plan their

trip online

of travelers start

planning their trip

from searching hotel

on the internet

04

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of users went

directly to the

website of the

restaurant

of users improve their

impression about

brands when they are

offered progressive

and convenient

mobile version of the

website

of users claim that

they were

searching for the

restaurant on the

Internet before

visiting it