infores e-commerce
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e-commerceTRANSCRIPT
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INFORMATION RESOURCE
MANAGEMENT
INFORMATION RESOURCE
MANAGEMENTSession 17
e-Commerce
Prof. Shandy Sy
October 31, 2007
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Session Outline
• Lesson Recap• Introduction to e-Commerce• The Scope of e-Commerce• Essential e-Commerce Processes• Electronic Payment Processes• e-Commerce Success Factors• Next Session’s Preview
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Introduction
Today, electronic commerce is more than just buying and selling products online. Instead, it encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of worldwide network of business partners.
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Scope
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eCommerce vs. eBusiness
eBusiness is more than just eCommerce. eBusiness refers to more strategic focus with an emphasis in the functions that occur using electronic capabilities thru automated information systems.
eCommerce is just a subset of an overall eBusiness strategy. It handles the sales aspect of an eBusiness.
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Categories of eCommerce
Business to Business (B2B)
It involves both electronic business marketplaces and direct market links between businesses.
ex: MAKRO B2B Website
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Categories of eCommerce
Business to Consumer (B2C)
Businesses develop attractive electronic marketplaces to sell products and services to consumers.
ex: Circuit City
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Categories of eCommerce
Consumer to Consumer (C2C)
Includes auction websites and electronic personal advertising.
ex: RentACoder
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Categories of eCommerce
other categories:
Business to Employee (B2E)Business to Government (B2G)Government to Government (G2G)
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Essential Processes
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Access Control & Security
Definition:•E-commerce processes must establish mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features
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Profiling & Personalizing
Definition:•Processes that gather data on you and your website behavior and choices, and build electronic profiles of your characteristics and preferences. These profiles are then used to recognize you as an individual user and provide you with a personalized view of the contents of the site, as well as product recommendations and personalized Web advertising
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Search Management
Definition:•Efficient and effective search processes provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy
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Content & Catalog
•Content Management – software that helps e-commerce companies develop, generate, deliver, update, and archive text data and multimedia information at e-commerce websites
•Catalog Management – software that helps generate and manage catalog content
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Workflow Management
Definition:•Software that helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes
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Event Notification
Definition:•Software that notifies customers, suppliers, employees, and other stakeholders of their status in a transaction based on events initiated by one of the parties
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Collaboration & Trading
Definition:•Processes that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders
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Electronic Payment
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eCommerce Success Factors
•Selection and Value – attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale
•Performance and Service – fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery
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eCommerce Success Factors
•Look and Feel – attractive web storefront, website shipping areas, multimedia product catalog pages, and shopping features
•Advertising and Incentives – targeted web page advertising and e-mail promotions, discounts and special offers, including advertising at affiliate sites
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eCommerce Success Factors
•Personal Attention – personal web pages, personalized product recommendations, Web advertising and e-mail notices, and interactive support for all customers
•Community Relationships – virtual communities of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites
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eCommerce Success Factors
•Security and Reliability – security of customer information and website transactions, trustworthy product information, and reliable order fulfillment
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Lesson Preview
Review:• Functional & Support Business
Applications• ERP / SCM• eCommerce
2nd Long Quiz is Coming Up– Oct 22, 2008