inforgraphic for marketing agencies - the clarity report: the hunt for profitability
DESCRIPTION
Infographic from the recent Clarity report on Marketing Agencies. Contact me for a copy of the full report.TRANSCRIPT
shows only 70% of the
time is actually billed...
Reflecting on Agencies’ Drive for Profits
2 in 3 agencies think lack of
time control drags down profits
6 in 10 th
ink better a
ccounting
would improve p
rofits
Only 3 in 10 agency systemsprovide alerts when work
goes over budget...
1,716
Making up 1 year of the lost profits means 1,716 more billable hours...
Invoice Erro
rs
Reporting -
correctio
ns require
d.
PR
OF
IT
66% spend time correcting in
voice errors
Only 1 in 3 systems
connect the front office to the
back office!
Hmmmm...
2 3in
agencyhours
areareutilizedon client
work!
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
Time Analysis
item 1item 2item 3item 4item 5
0.0%0.0%0.0%0.0%0.0%
business relationbusiness relationbusiness relationbusiness relation
business relation
...and 7 in 10 agencies lackreports that canhelp to analyze time.
Source: Deltek Clarity Agency Report 2012
front office
back office
...leaving 7% of potential
revenueuncollected
...Perhaps why 3 of 4 agencies have
a profit improvement initiative!