information 3.0 will publishers matter? feb. 11, 2008 stephen abram president 2008, sla vice...
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Information 3.0Will Publishers Matter?
Feb. 11, 2008
Stephen AbramPresident 2008, SLA
Vice President, Innovation, SirsiDynix
Chief Strategist, SirsiDynix Institute
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Will Reading Matter?
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Your Five Year Plan?
Who AreYouTargeting?
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How Complex is the Shift?
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Information
Inform
Noun
Verb
Informed
Results and Impact
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How complicated can we make it?
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Are we buried in metadata?
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Change?
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Focus?
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Focus?
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Stuff Will Change Faster Now• Over the next 13 years an iPod size device will hold: • iPods can hold year’s worth of video by 2012 • Or ALL the commercial music ever created by 2015• Or ALL content ever created (in all media) by 2020 • Videogames outsell most content – combined!• Jeez – Ringtones are even big• Amazon + Audible• OpenSocial, F8, MySpace Developer, Android . . .• Microsoft + Yahoo + Facebook + 40 ads engines? Or AOL!!• Google + everyone else rumors (Plaxo, LinkedIn, Sprint,
CNET, Yell, and ?)• Pocket-sized devices dominate
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What Really Matters?
In the information space?
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Context is King,
not Content.
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End UsersLearnersReadersDiscoverersClientsCustomers
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Principled /Values
More Friends
More Diverse
Respect Intelligence
Optimistic /Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal and more conservative
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle
Family Oriented
Graphical Achievement Oriented
Millennials Are DifferentMillennials Are Different
Credit: Richard Sweeney, NJIT and S. Abram
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In non-fiction the
article economy subsumes chapters and
paragraphs… 99¢ rentals, Ads…
In non-fiction the
article economy subsumes chapters and
paragraphs… 99¢ rentals, Ads…
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Retail Sales Down?
Teen Reading Down?
Titles Down?
Circulation Down?
Reading Down?
NO
NO
NO
NO
NO
Prepare for the chapter level economy to
combine with the article level world.
And 99¢ rentals
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Some Formats Die
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Social trumps everything
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Reminder:300,000+A DAY! And they’re
Publishing… a lot
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Integrate 3.0 resolvers, federated
Search, OCLC & and recommenders.
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Over 80% of all college and University students
In North America.
A sustainable socialnetwork for life.
F8 Developer
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Emerging Service Ecology – add OPAC, rights mgt.,
federated search, resolvers, AND OpenID (federated identity management)
in social space
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Alliance, Charlotte,
San Jose SUEurope (2X)McMaster
IBM
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Me
5,000 Library visits every night!80 hours / week professionally staffed reference desk
5,000 Library visits every night!80 hours / week professionally staffed reference desk
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TheSharing
Economy
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An Inherently Mobile Focus
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Device Agnostic &DRM Wars
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Everything’s getting smaller
XML turned10 Years OldYesterday
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The Changing Nature of Sharing
• Shared Pictures = • Shared Knowledge =• Shared Bookmarks =• Shared News = • Shared Videos =• Shared Everything =
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Web 2.0/Information 2.0• Portlets and JSR 168• Spoken Word Searching• Wikis• New Programming Tools: AJAX,
API, J2EE, widgets, mashups• Blogs and blogging, RSS• Recommender Functionality• Personalized Alerts• Web Services, SaaS• Folksonomies, Tagging and Tag
Clouds• Social Networking• Open Access, Open Source,
Open Content
• Commentary and comments
• Personalization and My Profiles
• Podcasting and MP3 files• Streaming Media – audio
and video, Screencasting• Visualization• User-driven Reviews • Rankings & User-driven
Ratings• Instant Messaging and
Virtual Reference• Photos (e.g. Flickr,
Picasa)• Socially Driven Content• Social Bookmarking• Mobile, XML
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User Intention Paths
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Stephen AbramAuthor, ALA Editions
Vice President, Innovation, SirsiDynixChief Strategist, SirsiDynix Institute
These PPT slides will be at my blog:
Stephen’s Lighthouse