information 4.0 for industry 4.0 (tcworld 2016)
TRANSCRIPT
Information 4.0for
Industry 4.0
Enabling Information Interoperability
Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.
Commentary
This presentation was delivered in Stuttgart Germany at TCWorldin November 2016
The Information Energy track assembled key contributors: Ray Gallon, Andy McDonald, Marie Girard, Rahel Anne Bailie, Fabrice Lacroix & organizer Wim Hooghwinkel
This presentation represented the fourth, and most complete, iteration in 2016 of the concept of Content 4.0
Some commentary has been added and some minor adjustments made
Information 4.0 for Industry 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Information 1.0 to 4.0
Information 4.0 for Industry 4.0
@joegollner | @gnostyx 3
The Steps to Industry 4.0 Intelligent Automation
@joegollner | @gnostyx 9
Source: www.allaboutlean.com
Web 1.0 to 4.0A surprisingly similar historical trajectory
is found in how we discuss the Evolution of the Web
Increasing Intelligence of Connected Components
@joegollner | @gnostyx 15
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web PagesWeb Sites
PortalsSearchEngines
Blogs SocialMedia
Wikis Multi-UserGaming
Taxonomies
Ontologies
Artificial Intelligence
SemanticSearch
Natural Language Processing
Semantic Enterprise
AgentNetworks
SemanticRecommendation
Incr
easi
ng
Kn
ow
led
ge C
on
nec
tivi
ty &
Rea
son
ing
Increasing Social Connectivity & Engagement
Adapted from Source:
Nova Spivak, John Breslin, Mills Davis -in Semantic Web Report
2008
Content 1.0 to 4.0What do we find when we apply a similar trajectory
to the evolving concept of content?
So What do we Mean by “Content” - Exactly
Content is what we plan, design, create, reuse & manage so that we can deliver effective information transactions
Content is potential information
Information is a transaction(an action) that contains & delivers content
Content is published as Information
@joegollner | @gnostyx 17
The Transactional Nature of Information
InformationThe meaningful organization of data that is communicated in a specific context and for a specific purpose
Information is an action for which individuals & organizations are held accountable
A document is an information transaction occurring within a specific process contextand having a specific legal meaning
@joegollner | @gnostyx 18
Content & Information – A Complex Relationship
@joegollner | @gnostyx 19
ContentAcquisition
ContentManagement
ContentEngagement
ContentDelivery
ContentStrategy
InformationProduct
UserTask
Guidance
Feedback
The Content domain and the Information domainare distinctly separate but intimately connected
Content 1.0 – Output Focused
@joegollner | @gnostyx 23
No separationbetweenthe contentand theinformationproduct beingpublished
Content
Product
Content1.0
Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 25
Content is separated from format &it is used to produce two or moreinformation products
Product
Product
Content
Content2.0
Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 28
Semantics
Product
Product
Source
Source
ProductContent
Content3.0
Multiple authoritativesources
Shared semantics
Numerous information events
Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 29
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 31
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content thatassembles, transforms,& renders,
dynamicallyin response to contexts &agent needs
Content4.0
Content
Content Objects
Content 4.0 – What does it look like – really?
@joegollner | @gnostyx 32
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Validation Processing
Validation Processing
Validation Processing
Validation Processing
Content Molecules and Content Objects
Content MoleculesContent created & managed at a fine-grained level Small
Independent
Combinable
Content ObjectsUnits of Behavior
Context for Molecules
Released into the world
@joegollner | @gnostyx 33
Commentary
A common goal today is “provide answers not search results”
Much more complex notion than it appears or is assumed
Content Molecules
Refer to the smallest unit of content that can be offered as part of a useful “micro-information experience”
A specific answer to a specific question
Generally provided with trackback to supporting context & related content
Content objects provide this context & behaviour
One FormatOne Owner
One DeliveryOne Publisher
Many FormatsOne Owner
One DeliveryOne Publisher
Many FormatsMany Owners
Many DeliveriesOne Publisher
Many FormatsMany Owners
Many DeliveriesMany Publishers
Portal
CRM
Product DB
Feedback
EmbeddedHelp
SupportKnowledge
Base
Virtual Product
VirtualSupply Chain
Content MoleculesDiscovery
Agent
ChatBot
Information 1.0 Information 2.0 Information 3.0 Information 4.0
Content 1.0:Publications
Content 2.0:Topics
Content 3.0:Components
Content 4.0:Objects
Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0
Content 4.0 for Information 4.0
Content Object
Information 1.0 to 4.0The Information Domain emphasizes a critically important
dimension – that of transactional authority & responsibility
Commentary
Information 1.0
The Empire of Documents & the surprising efficiency in how paperwork used to be handled in the past
Information 2.0
EDI transactions for standardized business document transactions
Information 3.0
Digital Business Processes that have enabled rapid globalization
Information 4.0
Continuous information exchanges between agents
Information 4.0 for Industry 4.0
All of these TrendsCome Together
Enable a new generation of emergenthuman-cyber-physicalsystems
Make it possible to implement, leverage, sustain & understand these systems
@joegollner | @gnostyx 43
Commentary
Human-cyber-physical is an important concept
Emphasizes that people are ultimately responsible for deployed automation
The accurate understanding of automation, and the appropriate communication of that understanding, is fundamentally important
Puts technical communication at the center of the Industry 4.0, IoT, Big Data & cognitive computing revolutions
Information 4.0 / Content 4.0 are basic building blocks for Next Generation Systems
Inescapable Trends in Technical Communication
Content becomes much more precise & technical
Content creation becomes much more collaborative
Content creation becomes one part in a total system
Content activities become much more complex
@joegollner | @gnostyx 47
So what does this mean for Communicators?
Priorities changeEnd User Documentation More selective
More carefully refined
More thoroughly tested
Product & Process Design Documentation More sophisticated
More important
More machine-readable
Team Collaboration More about the human side
@joegollner | @gnostyx 48
Commentary
The Good News is that:
Standards, tools and practices exist that have evolved over decades to support these demands
DITA stands out here
Engineering models & methodologies exist for managing the resulting complexity
Cognitive computing has advanced so as to be able to assist in the transition
Can be applied to accelerate content processes, reduce costs & scale to needed levels
Implications of Content 4.0 – The Complexity Curve
Escalating complexitycannot be avoided
But complexity can be managed within engineered systems
@joegollner | @gnostyx 50
Content 1.0 Content 2.0 Content 3.0 Content 4.0
Collaboration at the Heart of Content Technologies
We are headed inthe right direction
There are engineering precedents to follow
Content Technologies are evolving to meet the need
The burden of complexity can be shared & managed
@joegollner | @gnostyx 51
The Good / Bad News – Information 4.0 is already here
@joegollner | @gnostyx 52
The future is already here…it’s just not very evenly distributed
- William Gibson
Helping Organizations Adapt to this Brave New World
@joegollner | @gnostyx 53
Joe GollnerManaging DirectorGnostyx Research Inc.1 Rideau Street, Suite 700Ottawa, Ontario, [email protected]
Twitter: @joegollner
Content Philosopher Blog:www.gollner.ca
Gnostyx Research Inc. is an independent consultancy that designs smart content solutionsand helps organizations to cost-effectively modernize how they acquire, deliver & manage content.
Gnostyx draws on over 25 years of experience designing & managing the deployment & evolution of large-scale industrial content management & publishing systems that are sustainable and that can scale to the levels of performance & reliability demanded by Industry 4.0