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UNDERSTANDINGCROSS CULTURAL MANAGEMENT

Second Edition

Marie Joelle Browaeys and Roger Price



Contents

Preface: Understanding cross-cultural management

Acknowledgements

Publisher s acknowledgem ents

xv

xvi

Part One CULTURE AND MANAGEMENT

Introduction to Part One

Determinants of culture

Learning outcomes

Concept 1.1 Facets of culture

/ Concept 1.2 Levels of cultures

Conclusion

Points for reflection

Further reading

References

Activities

2 Dimensions of culture in business

Learning outcomes

Concept 2.1 National cultural dimensions in the business context

Concept 2.2 Cultural dimen sions according to GLOBE

ConclusionPoints for reflection

9

9

3

8

8

9

9

2

23

23

25

35

4

4



Contents

4 Business cul ture s in Asia, A frica and Midd le East 74

Learning outcomes 74

Conc ept 4.1 Asian cultures 74

Conc ept 4.2 African and Midd le East cultures 86

Conclusion 93

Poin ts for reflection 93

Further reading 93

References 93

Activities 95

5 Cu l tural dimen sions and di lemm as 99


Concept 5.1 Value orientations and dimensions 99

Conc ept 5.2 Reconciling cultural dilemm as 107

Conclusion 110


Fu rther read ing ,_ 111References 111

Activities 112

6 Cu lture and styles of ma nage me nt 114

Learning outcom es 114

Con cept 6.1 M anage me nt tasks and cultural values 114Conc ept 6.2 Oth er views on values 126

Conclusion 128


Furth er reading 129

References 129

Activities 131

Part One Final act iv i ty A1.1 Developing cross -cultura l ef fect iven ess 134



Contents

Conclusion 167

Points for reflection 168

Furthe r reading 168

References 168Activities 170

8 Culture a nd leadership 174

Learning outcom es 174

Concep t 8.1 Different concep tions of leadership 174

Concep t 8.2 Leadership in an interna tional context 182

Conclusion 188Points for reflection 188

Furthe r reading 189

References 189

Activities 190

9 Culture a n d co rpora te s t ra tegy 195

Learning outcom es * 195

Conc ept 9.1 Cultural view of strategy 195

- Conc ept 9.2 Strategic alliances and business cultures 199

Conclusion 205


Further reading 206

References 206

Activities 207

10 Cultural change in o rgan iza t ions 212

Learning outc om es 212

Concep t 10.1 Orga nizational change as a cultural process 212

Conc ept 10.2 Orga nizational change in a global env ironm ent 219

Conclusion 224Points for reflection 224



Contents

12 Cu l t u ra l d i ve rs i t y i n o rgan i za t ions 247


Conc ept 12.1 Ma naging diversity in a global env ironm ent 248

Con cept 12.2 Diversity and trans cultu ral com petence in organ izations 250Conclusion 253


Further reading 254

References 254

Activities 256

Part Two Final ac tiv ity A2.1 Making cu ltur al profile s of brands 265

Part Two Final ac tivity A2.2 Creating che m istry - a case stud y 269

P a r t T h r e e C U L T U R E A N D C O M M U N I C A T I O N 273

Intr od uc tion to Part Three <• 275

13, Bus iness com mu n ica t ion ac ross cu l t u re s 281


Concept 13.1 Com mun icating in and between cultures 281

Conc lusion , 293

Poin ts for reflection 294Furth er reading 294

References 294

Activities 295

14 Bar r ie rs t o i n te r cu l t u ra l com m un ic a t ion 298


Concept 14.1 Barriers in cross-cultural ma nagem ent com mu nication 298Conclusion 311



Contents

16 Work ing w i t h i n te rn a t ion a l t eam s 330


Concept 16.1 Groups processes during international encou nters 330

Conclusion 340Poin ts for reflection 340

Further reading 341

References 341

Activities 342

17 Co nf l ic ts and cu l tu ra l d i f fe re nce s 346


Con cept 17.1 Un ders tandin g and dealing with conflicts 346

Conclusion 358


Further reading 359

References 359

Activities 361

18 Deve lop ing in te rc u l t u ra l com m un ica t i ve com pe te nce 364


Concept 18.1 Becoming a com petent intercultural com mu nicator 364

Conclusion 375


Further reading 376References 376

Activities 378

Part Three Final ac tivit y A3.1 Sim ulatio n: ne gotia ting inte rna tiona lly 384

Part Three Final ac tivit y A3.2 Vechtel - a case study 388

Index 397

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