information about the company and designer

Leading eminent Fashion Designer

Reference- http://www.missmalini.com

HIS LIFE• Studied commerce then Fashion Designing from J.D.Institute, New Delhi.• Worked for Roopam design studio as head designer for 3 years after

college.• Commenced designing outfits for bollywood stars.• Meanwhile had a small scale manufacturing unit.• After getting a hold in Bollywood, launched his own boutique “ “

in Juhu, Mumbai, India.

Reference - http://www.indobase.com/fashion/fashion-designers/rocky-s.html

PRODUCT LINES

• Rocky S. Noir

• Rocky S. Club

• Rocky S. Couture

• Rocky S. Les Bags

• Rocky S. Parfums

• Home by Rocky S.

• Caters fashion savvy consumer.

• Innovative cuts, refreshing hues

and stylized embellishments.

• Trendy collection consisting of

Corsets, tunics, tees, skirts,

worked on denims and dresses.

Reference - http://www.rocky-s.com/

• Fun, youthful and hip.

• Target is younger age group.

• Innovative and affordable garments.

• Stylish and he collection screams

attitude.

• Latest trend yet individualistic.


• Exclusive custom and ethnic wear.

• Evening dresses, indo-western

dresses, lehengas and saris.

• Stylish yet elegant.

• Mix of embellishments, silhouette

and fabric.

• Look which speaks of ethnicity.


• Trendy bags, from clutches to

funky leather shoulder bags.

• Style to suit everyone’s taste.

• Play of texture, color and style.


• Scent for him and her.

• “Fragrance speaks volumes

through silence” is what Rocky S.

believes.


• Style, luxury and opulence.

• Bringing high fashion to soft

furnishings.

• Duvets to coverlets, decorative

cushions to quilts all are made.


Diya mirza, sushmita sen, arjun rampal, john abrahim, bipasha basu, hema malini, katrina kaif, salman khan, esha deol, neha dhupia, sophie, shilpa shetty, hrithik roshan, priyanka chopra are few of his celebrity clients.


Designs Pvt. Ltd.• The main production and design house of Rocky S. has been shifted to Indore, M.P.

from Mumbai a year back.• It is named under Rocky S. Designs Pvt. Ltd.

• Men and women wear are been manufactured and designed.

WORK FLOW

Information About The Company• Director – Rocky S. and Mrs. Sakshi Rathi Maheshwari (Company Partners)

13 DEPARTMENTS –• Sampling : Creative Head (1) Designer (1) Merchandiser (2) Internee (1)• Production : Production Manager (1) Senior Merchandiser (1) Junior Merchandiser (2)• Store Department : Store Manager (1) Store Assistant (2)• Monitoring and Salary : Senior Monitor (1) Junior Monitor (1)• Hand work : Material Head (1) Team leaders of the labors (2) – Under them 55-60 labors.• Machine work : 6 labors work.

• Motif Development – 3 artists work on that.• Punching – 2 labors.• Tracing – 2 labors.• Garment Construction – 6 Masters have their teams. That is – 1 menswear department, 2 sampling

department, 3 production department Each master has around 5-6 tailors under him.• Finishing – 14 labors work on finishing.• Quality check and packing – 3 staff work on that.• Tassel and dori department – 4 labors.

DESIGN BRIEF• 2 Collections are to be developed.• Collection 1 – 8 garments Collection 2 – 7 garments• Women’s wear, all the 15 garments will be kurties with variation in lengths.• Spring – Summer 2011 will be the season.• Main focus – Draping, pattern making, printed and other surfaces, textures

but in the end a very soft and refreshing collection.• Client – High end people; working women, creative heads, celebrities,

business class people, people related to glamorous fields.• Age group – 18 to 25 years.• Designs must be sellable.• Signature style of Rocky S. that is feminine, non geometrical, mirror images

in motif development, delicate, elegant must be kept in mind.

MARKET RESEARCH

• Competitors – Traun Tahilyani, J.J.Valaya, Satya Paul, Falguni & Shane Peacock, Manish Arora, Manish Malhotra, Neeta Lulla.

• Price Range – For kurties it will varry from 9 to 17 thousand.

• Trend – Every designer has a different trend line defined for each season.

• Market catered is very niche. Desire for exclusivity and richness is expected by the client.

• High quality products and finishing are the focus always.

THANK YOU

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