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GIFT CARD SOLUTIONS FOR LOCAL AND REGIONAL MERCHANTSFirst Data takes you beyond with Gift Card Solutions designed to drive loyalty and repeat sales

The ways your customers buy goods and services are evolving every day. Gift cards continue to grow in popularity with over 93 percent of consumers purchasing or receiving a gift card annually1. And gift cards can generate more revenue for your business, too. Over 72 percent of consumers report spending more than the value of their gift cards2. Learn more.

At First Data, our global experience across the full payments value chain gives us unique insights into the marketplace, allowing us to develop the most innovative and comprehensive solutions merchants need to leverage more value from every transaction.

First Data Gift Card Solutions are no exception. The First Data merchant branded gift card program for local and regional merchants is an affordable, easy to implement solution that enables you to offer your own store-branded gift cards to customers. With optional bundles that include appealing card designs and promotional materials, online reporting and single-form enrollment, you can be up and running with your gift card program in weeks. New enhanced features such as online and third party sales and distribution options, multiple promos to grow and manage your gift card program, and advanced reporting can all take your program to the next level.Learn more.

GO BEYOND: GIFT CARD SOLUTIONS

When we looked at the program, it was a fully integrated

system that complemented our existing First Data payment

processing. It’s the same terminal, the same software, the

same online reporting.”

Chief Financial Officer, Max Auto Supply

Differentiate and Grow Your Brand with First Data GIFT CARD SOLUTIONS

Industry Leading Expertise & Reliability

Automated Set Up

Flexible Offerings

Fraud Reduction

Program Reporting

First Data has over 17 years of experience in Prepaid Solutions and tens of thousands of gift card clients. Our prepaid platform delivers secure and reliable technology services – seven consecutive years at 99.9% system uptime. Learn more.

Simple sign-up forms allow your gift card program to be launched within weeks. First Data merchant processing systems are utilized for automated setup, reporting and billing.

Affordable program bundles include cards, signs, merchandising displays and more. You have the ability to create your own custom card designs or select from a large number of standard designs. Learn more.

First Data uses real-time authorization for gift card transactions with direct integration into merchant POS systems. Our system can help reduce the potential fraud associated with paper based gift certifications.

Online marketing and financial reporting tools allow you to perform back office administration functions 24x7. Reporting is available online, on your merchant processing statement or through your terminal’s receipt paper, making it easy to have information available when you need it.

“

1,2 – 2010 First Data Gift Card Consumer Insights Study

Choose from a wide variety of easy to manage gift card solutions. From convenient all-in-one bundled options to custom cards and carriers, we have the right solution for your business.

FIRST DATA ADVANTAGE

Full range of card design and production options.

250 card minimum

Up to 4 lines of text

Choose type and text colors

Holiday and seasonal designs available

250 card minimum

Up to 4 lines of text

Bundled packages, including Gift Cards to Go,

and Gift Cards in a Box, are designed to meet

the needs of your business or vertical industry.

100 cards and carriers

Choose from 1 of 6 options

1 acrylic j-hook stand

100 hanging/folding card carriers

Includes 4 lines of text

6 piece Welcome Kit

500 cards and carriers

1 acrylic j-hook stand

Display stand

Includes 4 lines of text

Access to resources to effectively promote your

gift card offering including marketing materials and

proven marketing tips.

First Data has partnered with a number of third

party distributors, also known as “aggregators”,

expanding both physical and virtual card distribution.

Allows for five distinct promotional stored value

card personalities: reloadable, merchandise return,

marketing and incentive, third party distribution and

petro promos.

Advanced reports provide critical information for

merchants with more complex gift card programs

including state escheatment laws dictating the

identification and reporting of outstanding balances

on gift cards.

BENEFITS

Allows for greater personalization to create a more

distinctive look to each gift card including the ability to

create your own artwork using our custom art specs.

Individual non-icon cards offer simple designs,

illustrations and photographic treatments to fit

every occasion.

Choose from selection of graphics to create a

more distinctive look to each gift card.

Comprehensive bundles provide everything you need

to market your gift card program. Cost effective

solutions with as few as 100 cards.

Provides all the elements you need to start a gift

card marketing program quickly.

For those requiring a larger quantity of cards with

materials conveniently packaged.

Easily implement and promote your gift card program.

Enhance existing sales materials by adding separate

display stands, posters, door decals and table tents.

Increase revenue and expand distribution via gift card

malls or online sales at your website.

Generate more foot traffic through the use of gift card

promotions tied to your business and marketing

objectives. Adjust card attributes to accommodate

specific business uses.

Provides the detail to know your current outstanding

liability down to the penny and allows for greater

insight into promotional program success and/or

failures and trending information.

SOLUTION

Card Design & Production: . Standard Card Designs

. Icon Cards

Program Bundles:

. Gift Cards to Go

. Gift Cards in a Box

Marketing Services

Third Party Distribution

Multiple Promotions

Advanced Reporting

OUR GIFT CARD SOLUTIONS

ENHANCED FEATURES:Ideal for merchants requiring custom cards and with more than one location who want to grow their program through

the use of multiple promotions and distribution channels outside of traditional brick and mortar locations.

46%

HOW DO YOU GO BEYOND TO…

Drive revenue growth through the use of gift cards?

Build brand awareness?

Implement a gift card program with flawless execution?

Acquire new customers and build existing customer loyalty?

Lower administrative efforts and fraud associated with paper certificates?

FIRST DATA. Gift Card Solutions.

The number of consumers making purchases at

gift card malls has increased from 38% in 2009

to 46% in 2010

– 2010 First Data Gift Card Consumer Insights Study.

© 2011 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.

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FIRST DATA GOING BEYOND+40 years in the business+28 product categories, hundreds of products$1.4 trillion settled annually53 billion transactions annually2 billion online transactions

FOR MORE INFORMATIONContact your sales representative or visit firstdata.com